Workflow
数字文化
icon
Search documents
春节消费市场表现火热 “政策礼包”激发消费者“焕新”热情
Yang Shi Wang· 2026-02-25 09:49
央视网消息:国家税务总局增值税发票数据显示,这个春节假期,全国消费相关行业日均销售收入与上年春节假期相比增长 13.7%。消费市场十分火热,呈现多方面的亮点。 同时,文旅市场火热,超长春节假期促进居民旅游消费需求释放,旅游相关服务销售收入同比增长39.6%。黑龙江、吉林、辽 宁、新疆等冰雪经济核心发展地区旅游相关服务日均销售收入合计同比增长62.4%。海南自贸港迎来"封关"后的首个长假,吸引大量 游客前往购物旅游,海南景区服务日均销售收入同比增长70.9%。春节假期,线上音乐、视频等娱乐消费和文艺场馆表演等消费需求 上升,数字文化服务、艺术表演场馆日均销售收入同比分别增长38.8%、136.6%。 此外,餐饮消费市场持续升温。春节假期不少地方推出特色餐饮活动,饭店家宴订单火爆,餐饮日均收入同比增长31.2%。其 中,正餐服务同比增长26.5%,为家庭团聚增添浓浓年味,小吃服务增幅走高,同比增长42.1%,彰显出地域特色风味。百货零售日均 同比增长39.3%,互联网零售在去年高基数基础上日均同比增长10.4%,为新春佳节购物提供便利。 春节假期,在"以旧换新"、有奖发票等政策带动下,消费者"焕新"热情有效激发, ...
新春潮歌会暨端上春晚陪您过大年
Xin Lang Cai Jing· 2026-02-14 16:39
春节即将到来之际,2026新春潮歌会暨第八届端上春晚于腊月二十六与广大用户见面。作为一年一度的 重头戏,全新升级的2026新春潮歌会暨第八届端上春晚活动,围绕数字歌会、文化歌会、全民歌会、城市 歌会四大亮点,依托山东数字文化集团前沿技术,深化XR视频技术应用,探索春节文化与数字科技融合的 新路径,打造"新春合唱+数字科技"的春节档晚会创新IP,搭建多维空间和互动平台,为广大用户献上一场耳 目一新的视听盛宴。 记者 陈朕 赵长春 张雅楠 与往年相比,2026新春潮歌会暨第八届端上春晚依托山东数字文化集团前沿技术,深度拥抱数字文化,全力 打造一场别具一格的数字文化新体验。歌会打造全场景XR虚实融合舞台,打破物理空间限制,突出"数绘 春声,马跃新程"主题,为主持人搭配定制化虚拟场景,实现舞台与歌会的无缝联动。 除此之外,数字主播"齐风""鲁韵"也惊喜现身舞台,带着独特魅力与齐鲁风情穿梭于各个节目之间,为屏幕 前的观众准备惊喜红包,为即将到来的的马年添福添彩! 云端唱响城市风采 2026新春潮歌会重点突出城市交流,不仅有济南天下泉城合唱团、青岛xuan了合唱团、烟台梦想合唱团 等山东省内知名合唱团体,更有来自山西、河 ...
咪咕悦看春节送福利:30天免费会员+免费流量,打造文剧融合新体验
Huan Qiu Wang Zi Xun· 2026-02-12 02:44
Core Viewpoint - The article highlights the launch of a new promotional campaign by Migu Yuedu (formerly Migu Reading) to enhance user engagement during the Spring Festival, offering a 30-day free membership experience to access a wide range of digital content [1][11]. Group 1: Strategic Upgrade - Migu Yuedu has undergone a strategic upgrade, officially rebranding from Migu Reading to Migu Yuedu on January 29, 2026, expanding its content offerings to include both literature and short dramas [3]. - The platform aims to create a new integrated experience by combining reading and viewing, focusing on user satisfaction and immersive content consumption [3][13]. Group 2: User Experience Enhancements - The upgraded platform provides users with 30GB of dedicated data each month, addressing concerns about data usage while streaming content [6]. - Migu Yuedu features a dual-channel system, "Book City" and "Theater," which includes over 16,000 micro-short dramas and a vast collection of licensed literature, covering popular genres [6]. - The platform employs intelligent recommendation algorithms to seamlessly integrate literature and short drama content, enhancing user experience [6][8]. Group 3: Target Audience and Inclusivity - Migu Yuedu has implemented features catering to various age groups, including an "Elderly Mode" with larger fonts and simplified navigation for older users, as well as special content for students [10]. - The platform's initiatives reflect a commitment to bridging the digital divide and addressing the cultural needs of diverse user demographics [10][14]. Group 4: Cultural Engagement and Long-term Strategy - The promotional activities align with national reading initiatives, aiming to cultivate digital content consumption habits among the public [11][14]. - Migu Yuedu seeks to establish a complete ecosystem that connects literature and visual content, reinforcing its competitive edge in the micro-short drama and digital reading sectors [13]. - The company is dedicated to contributing to cultural dissemination and industry upgrades, positioning itself as a leader in the digital cultural landscape [13][14].
AI吉他TemPolor Melo-D惊艳亮相2026中国网络视听盛典 趣丸科技解锁数艺融合新体验
Guan Cha Zhe Wang· 2026-02-11 16:14
匠心承制盛典片头 虚拟偶像首秀绽放数艺之美 此次中国网络视听盛典收获了现象级传播热度,直播当晚播放量突破7.84亿,48小时全网曝光人次达 95.5亿,卫视频道综合收视率居地方卫视节目第一,全网话题阅读总量超140亿次,成为同期最具影响 力的网络视听盛会。盛典集结逾200位艺人及各领域代表,打造40个创意节目,创新运用AIGC、全息投 影等前沿技术。 2月7日晚,以"活力视听、万象同屏"为主题的2026中国网络视听盛典全网上线,这场汇聚行业力量的视 听盛宴,全景式展现了网络视听行业精品化发展的蓬勃态势。作为盛典承办方之一,趣丸科技以技术创 新为核心驱动力,深度参与盛典片头承制、开场节目创演等核心环节,旗下虚拟偶像"天韵·Melody"完 成国家级舞台首秀,自研"天谱乐"AI音乐大模型、全球首款生成式AI吉他TemPolor Melo-D等前沿技术 产品惊艳亮相,将AI音乐、数智人、智能硬件等技术与舞台艺术深度融合,为盛典打造了多个科技与 美学交融的高光时刻,展现趣丸科技在数字文化领域的硬核实力与创新活力。 当AIGC遇见智能硬件,舞台艺术迎来跨界革新。盛典开场节目《炫动未来》由趣丸科技深度参与全流 程创演,以 ...
李爱华:建议珠海确立“中国AI办公之城”新战略
Nan Fang Du Shi Bao· 2026-02-10 03:37
"建议珠海利用'办公软件发源地'独特历史优势,确立'中国AI办公之城'战略定位,同时,利用'武侠游 戏发源地'城市名片, 构建粤港澳大湾区数字文化新地标。"2026年珠海市两会期间,珠海市人大代 表、西山居副总裁李爱华提出建议。李爱华认为,珠海同时是"中国软件产业的发源地"(1988年,中国 第一款中文字处理软件在珠海诞生),以及全国唯一性的稀缺文化资产——"中国武侠游戏发源 地"(1997年,中国第一款商业武侠游戏《剑侠情缘》诞生于珠海,标志着中国武侠游戏产业的开 端),应充分加以利用。 市人大代表李爱华。 李爱华表示,当前,全球正处于从数字化向智能化转型的关键时期,以大模型为基座的"AI+办公"已成 为发展新质生产力的重要引擎,成为城市抢占数字经济高地的重要切口。 在这一宏观背景下,珠海拥有一项被长期低估的城市级资产——"中国软件产业的发源地"。1988年,中 国第一款中文字处理软件在珠海诞生,开启了国产软件产业化的先河。经过30余年培育,珠海已形成以 本土领军企业为核心的办公软件产业集群,主要产品"WPS Office"的全球月度活跃设备数已达6.69亿, 服务全球220多个国家和地区。 因此,李爱华建 ...
代表说|李爱华:建议珠海确立“中国AI办公之城”新战略
Nan Fang Du Shi Bao· 2026-02-10 02:21
Group 1: AI Office Strategy - Zhuhai is suggested to establish itself as "China's AI Office City," leveraging its historical significance as the birthplace of the software industry and the first Chinese word processing software in 1988 [1][2] - The city has developed a robust office software industry cluster, with the main product "WPS Office" achieving 669 million monthly active devices globally, serving over 220 countries and regions [2] - Recommendations include hosting a "Global AI Office Application Competition" in Zhuhai to attract international talent and establishing a national-level "AI Office Talent Training and Certification Base" [2] Group 2: Cultural and Tourism Development - The proposal emphasizes utilizing Zhuhai's identity as the "birthplace of martial arts games" to create a new digital cultural landmark in the Guangdong-Hong Kong-Macao Greater Bay Area [3] - The transformation of the cultural tourism industry from resource-driven to content and IP-driven is highlighted, with a focus on leveraging significant domestic martial arts IP to boost the local economy [3] - The aim is to integrate Xiangshan culture with martial arts gaming to enhance the city's cultural recognition and establish a new cultural high ground in the Greater Bay Area [3]
广东:壮大影视动漫、游戏电竞、网络视听等优势业态
Mei Ri Jing Ji Xin Wen· 2026-02-04 08:59
Core Viewpoint - Guangdong has issued implementation opinions to accelerate the high-quality construction of a digital society, focusing on the cultivation of digital cultural industries [1] Group 1: Digital Cultural Industry Development - Support for the establishment of digital creative industry parks to encourage the creation of digital cultural IP clusters with Lingnan cultural characteristics and global appeal [1] - Aim to build internationally influential Lingnan digital cultural brands by expanding advantageous sectors such as film and television, animation, esports, and online audio-visual [1] - Development of new business formats including cloud live streaming, cloud music, cloud performances, cloud gaming, cloud tourism, and cloud exhibitions [1] Group 2: Infrastructure and Ecosystem - Construction of operational platforms for digital content development and management, along with a foundational support system encompassing financial investment and policy talent [1] - Creation of a vibrant digital cultural ecosystem through the establishment of co-creation platforms and hosting of digital cultural creation competitions and exhibitions [1] - Implementation of incentive mechanisms to encourage widespread public participation in content creation [1]
代表委员心声丨让人工智能更好赋能数字文化创新
He Nan Ri Bao· 2026-01-29 23:33
Core Viewpoint - The article highlights the significant impact of generative artificial intelligence and other new technologies on communication methods, emphasizing the government's focus on AI in its work report, which presents a major opportunity for industry development [1] Group 1: Government Initiatives - The government work report frequently mentions "artificial intelligence," indicating a strong commitment to building a digital empowerment system that supports the development of large models in various sectors such as industry, culture, tourism, and energy [1] - The report aims to promote high-level applications of artificial intelligence across all industries and times [1] Group 2: Cultural Innovation - The province has been actively promoting the creative transformation and innovative development of its excellent traditional culture, resulting in notable cultural innovation cases like the Henan Spring Festival Gala and "Wang Po Says Matchmaking" [1] - These initiatives have established a solid foundation for innovative dissemination in digital culture [1] Group 3: Challenges and Recommendations - Despite the rich historical and cultural resources in Henan, the overall presentation remains fragmented, with a need for better system integration and branding [1] - There is a mismatch between cultural influence and resource endowment, particularly in areas such as digital expression, IP development, and international communication capabilities [1] - A recommendation is made to establish a digital IP resource database for Henan's historical culture, utilizing local large model technology to create a structured digital asset pool for cultural data [1]
“咪咕阅读”正式升级为“咪咕悦看”,以文剧融合新生态践行数字文化发展使命
Huan Qiu Wang Zi Xun· 2026-01-29 04:47
Core Viewpoint - The micro-short drama industry is transitioning from a focus on traffic to quality, driven by rich content from online literature, with Migu Reading leading this transformation through a "literature-drama integration" approach [1][19]. Group 1: Brand Transformation - Migu Reading has officially rebranded to Migu Yuekan, aiming to present a new brand image that emphasizes its core ecological model of "web literature driving short dramas, and short dramas feeding back into literature" [2][4]. - The new brand visual identity combines traditional reading elements with audiovisual content symbols, reflecting the product philosophy of "literature-drama linkage" [2][4]. Group 2: User Experience Enhancement - The new client app features a dual-channel structure of "Book City" and "Theater," allowing seamless transitions between vast collections of books and quality micro-short dramas [5][11]. - A refined tagging and classification system has been implemented, enhancing user search efficiency and enabling a smooth connection between content and users through intelligent recommendation systems [11]. Group 3: Content and Service Strategies - Migu Yuekan offers three main strategies: "no data usage for watching dramas, video experience, and access to vast content," providing users with 30GB of dedicated data monthly for uninterrupted access to content [14][18]. - The platform has adapted to short video user habits by creating personalized video streams and immersive viewing experiences, featuring over 16,000 micro-short dramas across various popular genres [18]. Group 4: Cultural and Industry Impact - The brand upgrade to Migu Yuekan not only meets the brand's development needs but also injects new vitality into the micro-short drama and digital content sectors [19]. - By deeply integrating web literature and micro-short dramas, the platform has established a complete ecological chain from IP incubation to diverse development, promoting a modernized reading experience and supporting the promotion of national reading [19].
从古镇泗泾开始:乐游上海,品一碗人间烟火
Xin Lang Cai Jing· 2026-01-26 12:48
Core Viewpoint - The article highlights the launch of the "Brilliant Fireworks" segment of the 2026 "Enjoy Shanghai During the New Year" series, organized by the Shanghai Municipal Bureau of Culture and Tourism, featuring various cultural and tourism activities centered around traditional Chinese New Year celebrations [1][4]. Group 1: Event Overview - The "Brilliant Fireworks" segment commenced with a lighting ceremony at the historical Sijing Ancient Town on January 16, marking the start of a series of lantern displays across Shanghai [4]. - The event aims to create an immersive experience for citizens and tourists, blending traditional cultural elements with modern festivities [4][8]. Group 2: Cultural Significance - The "Brilliant Fireworks" segment includes four thematic areas: "Culinary Fireworks," "Brilliant Fireworks," "Ink and Brush Fireworks," and "Craftsmanship Fireworks," showcasing Shanghai's rich cultural heritage [1]. - The "Rui Beast Welcoming Spring" lantern exhibition features traditional Chinese mythical creatures symbolizing good fortune, presented through the art of Shanghai lanterns, which is recognized as a national intangible cultural heritage [8]. Group 3: Interactive Activities - Sijing Ancient Town has introduced interactive activities, such as a digital guide for visitors to participate in a photography contest and collect stamps from local merchants, enhancing engagement with the cultural experience [10]. - The stamp collection activity encourages exploration of significant historical sites within the town, integrating cultural consumption with tourism [10]. Group 4: Broader Participation - Multiple ancient towns in Shanghai are participating in the lantern festival, each showcasing unique themes and cultural elements, contributing to a city-wide celebration [12]. - The event spans various districts, with each area offering distinct activities and displays, creating a comprehensive cultural tapestry across Shanghai [18].