达那也·金华山小冰岛

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年轻人喜爱的文旅“新物种”长什么样
Zhong Guo Qing Nian Bao· 2025-07-04 01:17
Core Insights - The transformation of abandoned industrial sites into innovative cultural tourism destinations is reshaping China's tourism landscape, attracting younger consumers and providing new models for industry upgrade [1][13] Group 1: Innovative Cultural Tourism Projects - The "Dana Ye·Jinhua Mountain Little Iceland" project, located in a former mining pit, has become a popular destination for young tourists, emphasizing relaxation and social media appeal [2][3] - The project opened on January 27, 2024, and has already attracted over 300,000 visitors in its first year, with 99% of its clientele being from outside the local area, including international tourists from Southeast Asia [3] - "Bear North North," a giant mechanical bear in Dalian's Xiong Dong Street, has become a city icon, combining technology, art, and culture to create an immersive experience for visitors [7][8] Group 2: Economic Impact and Visitor Engagement - Xiong Dong Street has seen continuous growth in visitor numbers and revenue, with annual earnings exceeding 60 million yuan and 1.63 million visitors in 2024, 60% of whom are from outside the city [8] - The "Wang Xian Gu" project in Jiangxi has transformed a previously abandoned mining area into a cultural resort, attracting 3.1 million visitors in 2024 and generating 528 million yuan in revenue [12] - The success of these projects highlights a shift in consumer preferences towards unique, experience-driven tourism, which is essential for the growth of the cultural tourism sector [14] Group 3: Challenges and Opportunities in the Industry - The emergence of new cultural tourism "species" reflects a significant transformation in China's consumption economy, necessitating innovative strategies and creative approaches from industry players [13][14] - Key challenges include the need for effective content planning, product design, and securing funding, as well as the importance of government support for smaller teams and individual entrepreneurs [14]
废旧空间变身文旅新天地(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-07-03 22:46
Core Insights - The article discusses innovative transformations in China's tourism industry, highlighting successful case studies that blend culture, technology, and unique experiences to attract visitors [5][10]. Group 1: Case Studies of Innovative Tourism - The 熊洞街 (Bear Cave Street) in Dalian has transformed from a 4,800 square meter abandoned factory into a vibrant cultural and commercial complex, featuring a 6-meter tall mechanical bear named "北北" that has become a local tourism icon. In 2024, it is expected to receive 1.63 million visitors, with 60% being from outside the city [6][7]. - 望仙谷 (Wangxian Valley) in Jiangxi has evolved from a derelict quarry into a scenic destination, featuring a cliffside hotel and various cultural experiences. It anticipates 3.1 million visitors and revenue of 528 million yuan in 2024, with over 150,000 international tourists [8][9]. - 达那也·金华山小冰岛 (Danya Gold Mountain Little Iceland) in Zhejiang has transformed a former mining site into a popular destination for young tourists, offering activities like diving and kayaking. It has attracted 300,000 visitors since its opening, with many from Hong Kong and Southeast Asia [9]. Group 2: Industry Trends and Insights - The tourism industry is increasingly focusing on unique, immersive experiences that break away from traditional models, emphasizing the importance of originality and cultural relevance in attracting visitors [10]. - The integration of technology and creative design in tourism offerings is seen as essential for enhancing visitor engagement and satisfaction, as demonstrated by the successful case studies [7][10].