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年轻人喜爱的文旅“新物种”长什么样
达那也·金华山小冰岛把废弃矿坑打造成年轻人的向往之地。受访者供图 达那也·金华山小冰岛所在位置原是一座废弃矿坑。2022年,达那也·金华山小冰岛联合创始人钱莉娜和 团队一起,与多位国内潮流先锋艺术家共创,通过艺术美学设计,实现人与自然的链接,把废弃矿坑打 造成景观独特的"矿山美好生活综合体"。"冰川废墟下的婚礼""雾中独舟"等场景背后的孤独美学吸引了 众多年轻游客,成为年轻人的向往之地。 这个年轻人喜爱的文旅"新物种",将非传统文旅资源区域转化为情绪消费场域,打造符合当代消费者认 知和审美的"破圈"文旅产品。 当机械巨兽成为商业街区的潮流地标,当废弃矿坑化身北欧风情的"小冰岛",当荒芜矿山蜕变为文化度 假小镇……这些充满想象力的蜕变,正在中国文旅版图上书写着崭新的故事。创新实践以破圈之势吸引 着年轻消费群体,重塑城市和乡村的空间价值,为文旅产业转型升级提供了启发性的实践样本。 从废弃矿坑到情绪消费新地标 6月的最后一个周末,在杭州工作的00后女孩陈思思跟闺蜜一起来到位于金华市婺城区罗店镇九龙村的 达那也·金华山小冰岛。 她们是在社交平台上发现这里的,"感觉拍照很出片,还可以潜水,所以决定在休息日过来看看"。她 ...
废旧空间变身文旅新天地(文旅新象)
江西上饶的望仙谷云海崖(悬崖博物馆)如同"天上宫阙"。 大连熊洞街的机械巨熊吸引众多游客。 废旧厂房变为文商旅综合体、废弃采石场变身旅游度假区、荒芜矿山化身北欧风"小冰岛"……近日,在 首届中国旅游企业家年会"旅游新场景和旅游新物种"主题论坛上,来自文旅创新前沿的业者分享了一批 中国文旅创新的鲜活实践,为行业发展提供借鉴。 原创IP成旅游新"代言人" "7月中旬,我计划带孩子到辽宁大连避暑旅游,除了玩海,最期待的就是去熊洞街,实地感受一下为什 么它能吸引那么多游客。"河北游客陈嘉佳说。 大连是老牌的滨海度假旅游胜地,也是东北老工业基地,充满创意的熊洞街如今成为当地热门旅游地。 熊洞街,由4800平方米的废旧厂房变身为创新型城市更新文商旅综合体,机械巨熊是这里的一大看点。 夜幕降临,位于江西上饶的望仙谷灯火璀璨,如天宫落凡尘。这里既有"飞流直下三千尺"的壮阔,又 有"小桥流水人家"的诗意,更藏着打麻糍、酿米酒的赣家烟火。 "您一定想不到,这里曾是满目疮痍的废弃采石场",九牛文旅副总裁熊慧向记者讲述了望仙谷的蝶变历 程:利用矿坑地形打造景区地标式吸引物——悬崖民宿,同时注重生态修复。景区还开发了非遗工坊、 沉浸式 ...
自然观|望仙谷的“仙气”何来
Core Viewpoint - The article highlights the transformation of Wangxiangu, a former mining area in Jiangxi Province, into a thriving eco-tourism destination, showcasing the successful integration of ecological restoration and rural revitalization efforts [1][2][3]. Group 1: Ecological Restoration and Development - Wangxiangu has undergone significant ecological restoration, shifting from a resource-extraction model to an eco-prioritized development approach, emphasizing the concept that "green mountains and clear waters are as valuable as mountains of gold and silver" [2][3]. - The local government has attracted 2.6 billion yuan in social capital for the unified planning and ecological restoration of over 600 hectares of land surrounding Wangxiangu, aiming to enhance natural resources and promote eco-industrialization [2]. Group 2: Tourism and Economic Impact - Wangxiangu has become a popular national AAAA-level tourist attraction, receiving over 2 million visitors in 2023 and generating tourism revenue exceeding 1 billion yuan [3]. - The "scenic area + farmers" cooperation model has created tens of thousands of job opportunities, encouraging many villagers to return and engage in specialty farming, handicrafts, and hospitality businesses, thus increasing local income [3]. Group 3: Cultural Heritage and Community Engagement - The development strategy incorporates both natural and artificial restoration methods, preserving local cultural heritage while enhancing the natural landscape, thereby creating a unique cultural experience for visitors [2]. - The project emphasizes the importance of respecting nature, preserving culture, and benefiting the local community, aligning with the broader concept of a "community of life between humans and nature" [3].