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中国旅游“新”产品什么样?(文旅新象)
Ren Min Ri Bao· 2025-10-08 20:47
文化是旅游产品的灵魂与核心吸引力。获推介案例中有不少通过高科技、艺术化、场景化的手段,为游 客提供沉浸式体验。"只有河南.戏剧幻城"以宏大的建筑叙事和沉浸式戏剧语言,将厚重的黄河文明、 中原历史转化为可感、可触、可思的情感体验,开创了"戏剧+文旅"的全新范式。西安的史诗幻境演出 《赳赳大秦》设置四大主题空间、六大表演场景,为贯穿式多空间剧场形式,一系列有真实历史来源的 秦代人物,在舞台演出中塑造出性格鲜明的众生相,让历史IP鲜活起来,使游客从旁观者变为历史 的"参与者",实现对文化的深度体验。云南建水古城小火车不仅是交通工具,更是一条"移动的文化长 廊"——它将百年的米轨铁路、古朴的村落、深厚的建水文化串联起来,让旅途本身成为最具风情的体 验;在宁夏中卫腾格里沙漠腹地,Tengol沙漠度假酒店以半掩沙海的古城形态立于沙丘之间,并结合当 地人文,引入"素人表演",创造出真实、质朴、动人的在地文化体验,实现了自然与人文的高度融合。 今天的游客踏上旅途,期望能与内心对话,获取感情的慰藉和精神的充实。南京市红山森林动物园通过 取消投喂、打造生态化的展区、设立生动的"动物故事板"等,引导游客尊重每一个生命体,思考人与动 ...
年轻人喜爱的文旅“新物种”长什么样
Core Insights - The transformation of abandoned industrial sites into innovative cultural tourism destinations is reshaping China's tourism landscape, attracting younger consumers and providing new models for industry upgrade [1][13] Group 1: Innovative Cultural Tourism Projects - The "Dana Ye·Jinhua Mountain Little Iceland" project, located in a former mining pit, has become a popular destination for young tourists, emphasizing relaxation and social media appeal [2][3] - The project opened on January 27, 2024, and has already attracted over 300,000 visitors in its first year, with 99% of its clientele being from outside the local area, including international tourists from Southeast Asia [3] - "Bear North North," a giant mechanical bear in Dalian's Xiong Dong Street, has become a city icon, combining technology, art, and culture to create an immersive experience for visitors [7][8] Group 2: Economic Impact and Visitor Engagement - Xiong Dong Street has seen continuous growth in visitor numbers and revenue, with annual earnings exceeding 60 million yuan and 1.63 million visitors in 2024, 60% of whom are from outside the city [8] - The "Wang Xian Gu" project in Jiangxi has transformed a previously abandoned mining area into a cultural resort, attracting 3.1 million visitors in 2024 and generating 528 million yuan in revenue [12] - The success of these projects highlights a shift in consumer preferences towards unique, experience-driven tourism, which is essential for the growth of the cultural tourism sector [14] Group 3: Challenges and Opportunities in the Industry - The emergence of new cultural tourism "species" reflects a significant transformation in China's consumption economy, necessitating innovative strategies and creative approaches from industry players [13][14] - Key challenges include the need for effective content planning, product design, and securing funding, as well as the importance of government support for smaller teams and individual entrepreneurs [14]