Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference focused on the theme "Intelligent Advertising New Chapter: China on Stage, Asia in Sync," discussing the development paths and future opportunities for the advertising industry amid technological innovation and globalization [1] Group 1: AI Empowerment in Marketing - The company highlighted three main paths for brand growth and the transformative impact of AI on marketing ecosystems and long-term brand management [1] - AI has enabled four dimensions of capability upgrades: data capability, content understanding, model capability, and industry insight [2] - The platform utilizes AI to create dynamic and precise consumer profiles, allowing for targeted marketing strategies based on specific consumer behaviors [2][3] Group 2: Content and Engagement Strategies - The rise of short dramas, particularly under clearer national regulations, has led to significant growth in the short drama sector, providing new opportunities for brand engagement [1][4] - AI tools facilitate the entire marketing process, from influencer marketing to content production and consumer interaction, enhancing overall marketing efficiency [2][3] - The platform's diverse content ecosystem supports brand perception and long-term brand strength, converting brand equity into business growth [4][5] Group 3: Market Trends and Consumer Behavior - The platform has seen a rapid increase in monthly active users (MAU) for short dramas, indicating a healthy growth trajectory for the industry [4] - The shift in user search behavior from traditional information retrieval to intelligent Q&A is significantly influencing consumer decision-making processes [1] - The integration of online and offline capabilities allows the platform to create a comprehensive marketing environment, enhancing brand visibility and consumer engagement [5]