被"央视与卫视"视为兵家必争之地的新年晚会，在2026年彻底被短剧演员刷屏，初代"短剧女王"徐艺真 登上央视跨年晚会；浙江卫视邀请短剧男演员柯淳表演唱跳；东方卫视直接组起"短剧男团组合"，陈添 祥、申浩南等7名短剧男演员集体亮相，与肖战、靳东等长剧演员同台竞技。 2025年末到2026年初，短剧流量更是夸张到离谱。仅在2025年12月，红果播放量破10亿的短剧就有8 部。跨年档期间，《青梅香如故》红果观看量突破10亿；王小亿主演的《云渺5》预约量突破550万。相 比之下，2026年元旦3天长剧全网缺乏现象级爆款。 《每日经济新闻》记者了解到，百川中文宣布《云渺》第五部为收官之作，原因之一是演员档期太紧。 短剧，是真的"上桌吃饭"了。而短剧商业生态的搅动，或许才刚刚开始。 短剧来到"3.0时代" 郑州拍摄竞争力凸显 "太快了，短剧的迭代速度太快了。"听花岛创始人不止一次感叹。 仅以2025年为例，从《好一个乖乖女》《家里家外》到《盛夏芬德拉》，几部爆火短剧的路径完全不 同，1月还是典型的爽感短剧，3月则是家庭情感牌赢了，而10月又轮到《盛夏芬德拉》大杀四方。 "把我们打蒙了！"在《盛夏芬德拉》爆火时，头部短剧制 ...

被"央视与卫视"视为兵家必争之地的新年晚会，在2026年彻底被短剧演员刷屏——初代"短剧女王"徐艺真登上央视跨年晚会；浙江卫视邀请短剧男演员柯 淳表演唱跳；东方卫视直接组起"短剧男团组合"，陈添祥、申浩南等7名短剧男演员集体亮相，与肖战、靳东等长剧演员同台竞技。 图片来源：东方卫视微博 2025年末到2026年初，短剧流量更是夸张到离谱。仅在2025年12月，红果播放量破10亿的短剧就有8部。跨年档期间，《青梅香如故》红果观看量突破10 亿；王小亿主演的《云渺5》预约量突破550万。相比之下，元旦三天长剧全网缺乏现象级爆款。 《每日经济新闻》记者（以下简称每经记者）了解到，百川中文宣布《云渺》第五部为收官之作，原因之一是演员档期太紧。 短剧，是真的上桌吃饭了。而短剧商业生态的搅动，或许才刚刚开始。 短剧"背叛"短剧 "太快了，短剧的迭代速度太快了。"听花岛创始人不止一次感叹。 仅以2025年为例，从《好一个乖乖女》到《家里家外》再到《盛夏芬德拉》，几部爆火短剧的路径完全不同——1月还是典型的爽感短剧，3月则是家庭情 感牌赢了，而10月又轮到《盛夏芬德拉》大杀四方。 "把我们打蒙了！"在《盛夏芬德拉》爆火时，头 ...

每经记者｜丁舟洋 宋美璐 每经编辑｜陈柯名 陈旭 被"央视与卫视"视为兵家必争之地的新年晚会，在2026年彻底被短剧演员刷屏——初代"短剧女王"徐艺真登上央视跨年晚会；浙江卫视邀请短剧男演员柯 淳表演唱跳；东方卫视直接组起"短剧男团组合"，陈添祥、申浩南等7名短剧男演员集体亮相，与肖战、靳东等长剧演员同台竞技。 图片来源：东方卫视微博 2025年末到2026年初，短剧流量更是夸张到离谱。仅在2025年12月，红果播放量破10亿的短剧就有8部。跨年档期间，《青梅香如故》红果观看量突破10 亿；王小亿主演的《云渺5》预约量突破550万。相比之下，元旦三天长剧全网缺乏现象级爆款。 《每日经济新闻》记者（以下简称每经记者）了解到，百川中文宣布《云渺》第五部为收官之作，原因之一是演员档期太紧。 短剧，是真的上桌吃饭了。而短剧商业生态的搅动，或许才刚刚开始。 短剧"背叛"短剧 "太快了，短剧的迭代速度太快了。"听花岛创始人不止一次感叹。 仅以2025年为例，从《好一个乖乖女》到《家里家外》再到《盛夏芬德拉》，几部爆火短剧的路径完全不同——1月还是典型的爽感短剧，3月则是家庭情 感牌赢了，而10月又轮到《盛夏芬德拉》大杀四 ...

Core Viewpoint - The article discusses the recent trend of salary increases and benefits enhancements among major companies, highlighting the motivations behind these changes and the varying employee perceptions of such adjustments [5][15]. Group 1: Salary Increases - Starting January 1, 2026, employees at CATL will see a basic salary adjustment of 150 RMB, with different increases for various levels at subsidiaries [9][10]. - ByteDance announced a 35% increase in bonus investment for the 2025 performance evaluation cycle and a 1.5 times increase in salary adjustment investment compared to the previous cycle [10][12]. - JD.com reported that 92% of its employees would receive full or excess year-end bonuses, with specific performance-based multipliers for bonuses [12][13]. Group 2: Employee Reactions - Employees at companies like ByteDance and CATL are cautious about the actual impact of salary increases, emphasizing the importance of performance evaluations in determining final compensation [7][12]. - Social media reactions to salary increases show a mix of excitement and skepticism, with some employees questioning the adequacy of the increases [10][11]. Group 3: Company Strategies - Companies are adjusting salaries and benefits in response to their growth stages and competitive pressures within their industries, aiming to attract and retain talent [15][16]. - JD.com is expanding into various sectors, necessitating competitive compensation to build stable teams, while CATL's last salary adjustment for lower-level employees was in early 2022 [15][16]. Group 4: Market Perception - The public and potential job seekers are closely monitoring these salary adjustments, with some expressing hesitation about joining companies that do not offer competitive base salaries [17]. - The narrative around salary increases is often amplified by marketing efforts from companies, blending employee experiences with corporate image promotion [17].

Core Viewpoint - The article discusses the recent trend of salary increases and enhanced benefits across various companies, highlighting the motivations behind these adjustments and the reactions from employees and the public [1][11]. Group 1: Salary Adjustments - Ningde Times will implement a basic salary increase of 150 RMB for levels 1-6 employees starting January 1, 2026, with specific increases of 100 RMB for certain subsidiaries and 200 RMB for others [3][6]. - ByteDance announced a 35% increase in bonus investment for the 2025 performance evaluation cycle and a 1.5 times increase in salary adjustment investment compared to the previous cycle [7][8]. - JD.com stated that 92% of its employees will receive full or excess year-end bonuses, with specific multipliers for performance ratings leading to potential bonuses of up to 24 months' salary [10][11]. Group 2: Employee Reactions - Employees at various companies, including ByteDance and Ningde Times, expressed skepticism about the actual impact of salary increases, emphasizing the need to wait for performance evaluations to understand the real benefits [2][3]. - Some employees view the salary adjustments as insufficient, with comments on social media reflecting mixed feelings about the increases being perceived as "insulting" or "better than nothing" [7][15]. - The public reaction to salary increases often overshadows the employees' more pragmatic concerns about the actual financial benefits and the context of these adjustments [2][11]. Group 3: Company Strategies - The salary increases are seen as a response to competitive pressures and the need to retain talent in a challenging market, with companies like ByteDance emphasizing the importance of maintaining competitive compensation [11][14]. - JD.com is expanding its business into new areas, necessitating a focus on attracting and retaining talent through enhanced compensation and benefits [14][15]. - Companies are navigating the balance between public perception and actual employee satisfaction, with marketing efforts often intertwined with salary announcements to shape a favorable image [15][16].

Core Insights - The article discusses a trend of salary increases and enhanced benefits across various companies, particularly in the tech and manufacturing sectors, as they prepare for 2025 [1][11]. Group 1: Salary Adjustments - Ningde Times will implement a basic salary increase of 150 RMB for levels 1-6 employees starting January 1, 2026, with varying increases for different subsidiaries [3][6]. - ByteDance announced a 35% increase in bonus allocation for the 2025 performance evaluation cycle and a 1.5 times increase in salary adjustment input compared to the previous cycle [7][11]. - JD.com stated that 92% of its employees will receive full or excess year-end bonuses, with specific multipliers based on performance ratings [8][10]. Group 2: Employee Reactions - Employees at various companies, including ByteDance and Ningde Times, expressed skepticism about the actual impact of salary increases, emphasizing the need for performance evaluations to determine final bonuses [2][8]. - Some employees view the salary adjustments as insufficient, with mixed reactions on social media regarding the perceived value of the increases [6][15]. Group 3: Strategic Context - The salary increases are seen as a response to competitive pressures and the need to attract and retain talent in a challenging market environment [11][14]. - Companies like JD.com are expanding into new business areas, necessitating a focus on talent acquisition and retention as part of their growth strategy [14][15].

Core Insights - The entertainment industry is on the brink of significant changes driven by generational shifts in content consumption and creation, particularly influenced by platforms like Douyin [1] - The rise of AI is heralding a new productivity revolution in content production, which is expected to reshape the operational paths of IP and the landscape of downstream platforms [1] Group 1: Family Entertainment - The concept of family entertainment is evolving, with a focus on cross-generational empathy as the core element, as evidenced by the success of films like "Nezha 2" which grossed 15.4 billion [2] - The new phase of family entertainment is characterized by catering to diverse audience segments, with productions like "Sheng Wan Wu" appealing to both older and younger viewers [2] Group 2: Market Recovery - The industry is increasingly focused on practical solutions for market recovery, with the importance of blockbuster content being amplified to boost confidence and stabilize expectations [3] - Recovery strategies will involve a mix of releasing backlog projects and returning to strong genre content, emphasizing the need for content to flow to create market repair opportunities [3] Group 3: AI Production Capacity - AI has transitioned from experimental phases to becoming a crucial driver of productivity in the entertainment sector, with many companies integrating AI into traditional production processes [4] - The emergence of AI agents signifies a shift towards a more platformized and streamlined production structure, moving away from project-based models [4] Group 4: Electronic Actors - 2025 is marked as the year of electronic actors, with AI-generated performers beginning to establish themselves as professional artists, as seen with AI singer Yuri's successful MV [6] - AI actors are expected to play a significant role in reducing production costs for localized content and enhancing engagement with overseas audiences [6] Group 5: Human-Machine Collaboration - Human-machine collaboration in creative processes is redefining the roles and capabilities of creators, allowing AI to assist in creative ideation and decision-making [7] - This trend is expected to lower creative barriers and foster diverse expressions, while also raising questions about copyright and ethical considerations [7] Group 6: AI Content Quality Concerns - The proliferation of AI-generated content is leading to an influx of low-quality, homogeneous material, which risks diminishing user engagement and attention [8] - Platforms are facing challenges in balancing traffic and content quality, necessitating new content standards to maintain a healthy ecosystem [8] Group 7: Cyber Burnout - Users are experiencing cyber burnout due to the overwhelming volume of fragmented content, prompting a shift towards more immersive long-form content and offline experiences [9] - Platforms are investing in high-quality content to counteract this trend, as seen with Douyin's focus on premium offerings [9] Group 8: Aesthetic Trends - The "rough edge aesthetic" is emerging as a response to the polished AI-generated content, emphasizing authenticity and rawness in short videos [10][11] - This trend is fostering a unique sub-ecosystem of creators who prioritize genuine storytelling over perfection [11] Group 9: Individual Imaging Era - The new generation is increasingly using video as a primary form of social expression, supported by affordable professional equipment and user-friendly editing tools [12] - This shift is leading to a rise in personal storytelling and diverse aesthetic expressions, becoming a vital source of content vitality [12] Group 10: IP Development - The ByteDance ecosystem is facilitating the incubation of more IPs, with short dramas gaining strength in their ability to carry IP value, as demonstrated by successful series [13] - The music sector is witnessing a transformation, with platforms like Qishui Music rapidly growing and reshaping the competitive landscape [14] Group 11: Short Drama Evolution - 2025 is a pivotal year for short dramas, with significant growth in user engagement and the emergence of new stars, indicating a shift in the entertainment landscape [15] - The industry is questioning whether short dramas can produce universally appealing breakout stars, potentially rewriting the power dynamics in entertainment [16] Group 12: Market Segmentation - The short drama market is expanding into lower-tier markets, focusing on relatable themes for specific demographics, leading to a cost-effective production model [17] - This segmentation is creating a robust production system that efficiently meets the needs of targeted audiences [17] Group 13: Vertical Distribution - Vertical distribution is gaining traction in the film market, allowing for more stable revenue streams by connecting specific films with niche audiences [18] - The success of targeted distribution strategies is evident in the growth of companies focusing on high-quality niche content [18] Group 14: Niche Economy - The entertainment landscape is increasingly defined by niche economies, where success is achieved within specific interest groups rather than broad audiences [19] - This trend is fostering micro-communities that engage deeply with content, creating a self-sustaining commercial ecosystem [19] Group 15: Self-Identity Focus - Consumers are prioritizing self-identity and active participation in content creation, seeking deeper experiences and social connections through their consumption [20] - This shift is reflected in the rise of immersive experiences and fan-driven events that enhance community engagement [21] Group 16: Affordable Idols - The idol industry is decentralizing, with new avenues for aspiring performers emerging through live streaming and interactive experiences [22] - This trend is transforming audience roles from passive viewers to active participants, fostering closer emotional connections [22] Group 17: New Trends in Trendy Toys - The demand for trendy toys is surging, prompting new narratives and strategies from brands to engage younger consumers [23] - Brands are exploring direct-to-consumer models and leveraging social media to connect with target audiences [23] Group 18: IP Saturation - The IP market is experiencing intense competition, leading to a higher frequency of IP turnover and a need for strategic management of IP assets [24] - This saturation is raising concerns about the longevity and viability of individual IPs in a crowded marketplace [25] Group 19: Global Cultural Symbols - Chinese pop culture is beginning to establish its own global symbols, with brands like labubu gaining international recognition [26] - This development signifies a new phase in cultural export, with opportunities for content companies to participate in creating globally recognized cultural icons [26] Group 20: Event Festivals - Sports events are evolving into comprehensive experiences that blend entertainment, social interaction, and cultural engagement [27] - This trend is activating local economies and fostering community identity through integrated event experiences [27]

围绕2026年文娱行业，《新声Pro》梳理出了21个关键词，涵盖长内容、PUGC、短剧、线 下等多个领域，其中既有用户和社会情绪洞察，也包含AI等新技术可能产生的变化，以及 变化之下平台维度的版图变化。 我们正处在变化的前夜，这个感觉在2025一整年的工作中变得越来越明确。 如果我们以抖音的上线作为节点，10年足够养成在内容消费和创作上都有独特代际色彩的「抖音一 代」。事实上，在过去一年无论是以二次元为代表的年轻文化的再次兴起，还是在短视频、音乐等领域 不断涌现的年轻创作者，都印证了新一代内容消费者已经走到舞台中央，成为当下内容消费和创作的主 力。 与此同时，以AI作为驱动，新的生产力革命正在内容上游酝酿，并来到爆发节点，它不仅意味着产能 的爆发，还将带来创作者思维和工作模式的全面革新，内容制作能力的普惠将改变IP的运营路径，也大 概率会重塑下游平台格局。 围绕2026年文娱行业，《新声Pro》梳理出了21个关键词，涵盖长内容、PUGC、短剧、潮玩、线下等 多个领域，其中既有用户和社会情绪洞察，也包含AI等新技术可能产生的变化，以及变化之下平台维 度的版图变化。我们选择以关键词形式呈现趋势，旨在为发生中的变化 ...

DataEye研究院发现，日前，TikTok正式上线了一款免费短剧APP：PineDrama。 值得注意的是，与多数海外短剧APP不同，PineDrama在产品逻辑上更接近于国内的红果短剧，并引入 社交模块。 具体来看，PineDrama的特点主要有以下几点： 文 | DataEye ①全程无广告 目前，海外短剧市场免费短剧商业模式主要是"买量+IAA"实现快速回本，通过广告收入盈利，而 PineDrama则主打"全程无广告"。 从打开PineDrama的APP，到点击短剧观看，再到解锁下一集甚至观看其它短剧，全程没有任何贴片、 插屏等广告形式，在App Store应用页面，TikTok也直接把"Ad-free dramas anytime"写作核心卖点。 ②彻底本土化 在内容层面，PineDrama与传统海外短剧APP同样拥有明显差异。多数海外短剧APP为了扩充内容库， 往往会上线大量国产短剧的译制剧，而PineDrama平台目前所有短剧均为海外本土剧。 同时，剧集题材也集中在海外较为成熟的CEO、家族冲突、闪婚、复仇等类型，每部剧均被打上题材标 签。 ③引入社交模块 在PineDrama底部导航栏中，除了 ...

2025年，短剧行业在高速发展中迎来了价值拐点。 今年10月底，红果短剧总编辑在公开场合表示，2025年微短剧市场规模有望接近1000亿门槛。与之形成鲜明对比的是，截至12月13日，中国电影票房总额 才破500亿。同时，QuestMobile数据也显示，截至9月，红果短剧月活已达2.36亿，在在线视频APP中位列第四，超过B站、接近芒果。 除了惊人的市场增幅，更深层的变化也正在发生。随着短剧跨过规模化与工业化门槛，其在观众心目中终于不再是流水线上的快消品，而是作为一种新型 内容形态，在大众文化中占据了一席之地。 那么，今年短剧市场涌现了哪些爆款作品？短剧行业发生了哪些变化，谁在上桌又是谁在定义未来？ 全面"升咖" 2025年，短剧行业最深刻的变革，莫过于市场规模、播放量、制作水准、演员的全方位"升咖"。 最直观的标志，是行业大盘的迅速扩张，曾经代表天花板的"10亿播放量"，如今却成为了爆款作品的平均线。 根据DataEye《2024年微短剧行业白皮书》，去年抖音端原生短剧中，播放量破亿作品仅占总量的4.3%，近半数（45%）作品累计播放量仍停留在100万以 下，超过六成（63%）作品不足500万。 但在今年， ...