被"央视与卫视"视为兵家必争之地的新年晚会，在2026年彻底被短剧演员刷屏，初代"短剧女王"徐艺真 登上央视跨年晚会；浙江卫视邀请短剧男演员柯淳表演唱跳；东方卫视直接组起"短剧男团组合"，陈添 祥、申浩南等7名短剧男演员集体亮相，与肖战、靳东等长剧演员同台竞技。 2025年末到2026年初，短剧流量更是夸张到离谱。仅在2025年12月，红果播放量破10亿的短剧就有8 部。跨年档期间，《青梅香如故》红果观看量突破10亿；王小亿主演的《云渺5》预约量突破550万。相 比之下，2026年元旦3天长剧全网缺乏现象级爆款。 《每日经济新闻》记者了解到，百川中文宣布《云渺》第五部为收官之作，原因之一是演员档期太紧。 短剧，是真的"上桌吃饭"了。而短剧商业生态的搅动，或许才刚刚开始。 短剧来到"3.0时代" 郑州拍摄竞争力凸显 "太快了，短剧的迭代速度太快了。"听花岛创始人不止一次感叹。 仅以2025年为例，从《好一个乖乖女》《家里家外》到《盛夏芬德拉》，几部爆火短剧的路径完全不 同，1月还是典型的爽感短剧，3月则是家庭情感牌赢了，而10月又轮到《盛夏芬德拉》大杀四方。 "把我们打蒙了！"在《盛夏芬德拉》爆火时，头部短剧制 ...

被"央视与卫视"视为兵家必争之地的新年晚会，在2026年彻底被短剧演员刷屏——初代"短剧女王"徐艺真登上央视跨年晚会；浙江卫视邀请短剧男演员柯 淳表演唱跳；东方卫视直接组起"短剧男团组合"，陈添祥、申浩南等7名短剧男演员集体亮相，与肖战、靳东等长剧演员同台竞技。 图片来源：东方卫视微博 2025年末到2026年初，短剧流量更是夸张到离谱。仅在2025年12月，红果播放量破10亿的短剧就有8部。跨年档期间，《青梅香如故》红果观看量突破10 亿；王小亿主演的《云渺5》预约量突破550万。相比之下，元旦三天长剧全网缺乏现象级爆款。 《每日经济新闻》记者（以下简称每经记者）了解到，百川中文宣布《云渺》第五部为收官之作，原因之一是演员档期太紧。 短剧，是真的上桌吃饭了。而短剧商业生态的搅动，或许才刚刚开始。 短剧"背叛"短剧 "太快了，短剧的迭代速度太快了。"听花岛创始人不止一次感叹。 仅以2025年为例，从《好一个乖乖女》到《家里家外》再到《盛夏芬德拉》，几部爆火短剧的路径完全不同——1月还是典型的爽感短剧，3月则是家庭情 感牌赢了，而10月又轮到《盛夏芬德拉》大杀四方。 "把我们打蒙了！"在《盛夏芬德拉》爆火时，头 ...

每经记者｜丁舟洋 宋美璐 每经编辑｜陈柯名 陈旭 被"央视与卫视"视为兵家必争之地的新年晚会，在2026年彻底被短剧演员刷屏——初代"短剧女王"徐艺真登上央视跨年晚会；浙江卫视邀请短剧男演员柯 淳表演唱跳；东方卫视直接组起"短剧男团组合"，陈添祥、申浩南等7名短剧男演员集体亮相，与肖战、靳东等长剧演员同台竞技。 图片来源：东方卫视微博 2025年末到2026年初，短剧流量更是夸张到离谱。仅在2025年12月，红果播放量破10亿的短剧就有8部。跨年档期间，《青梅香如故》红果观看量突破10 亿；王小亿主演的《云渺5》预约量突破550万。相比之下，元旦三天长剧全网缺乏现象级爆款。 《每日经济新闻》记者（以下简称每经记者）了解到，百川中文宣布《云渺》第五部为收官之作，原因之一是演员档期太紧。 短剧，是真的上桌吃饭了。而短剧商业生态的搅动，或许才刚刚开始。 短剧"背叛"短剧 "太快了，短剧的迭代速度太快了。"听花岛创始人不止一次感叹。 仅以2025年为例，从《好一个乖乖女》到《家里家外》再到《盛夏芬德拉》，几部爆火短剧的路径完全不同——1月还是典型的爽感短剧，3月则是家庭情 感牌赢了，而10月又轮到《盛夏芬德拉》大杀四 ...

Core Viewpoint - The article discusses the recent trend of salary increases and benefits enhancements among major companies, highlighting the motivations behind these changes and the varying employee perceptions of such adjustments [5][15]. Group 1: Salary Increases - Starting January 1, 2026, employees at CATL will see a basic salary adjustment of 150 RMB, with different increases for various levels at subsidiaries [9][10]. - ByteDance announced a 35% increase in bonus investment for the 2025 performance evaluation cycle and a 1.5 times increase in salary adjustment investment compared to the previous cycle [10][12]. - JD.com reported that 92% of its employees would receive full or excess year-end bonuses, with specific performance-based multipliers for bonuses [12][13]. Group 2: Employee Reactions - Employees at companies like ByteDance and CATL are cautious about the actual impact of salary increases, emphasizing the importance of performance evaluations in determining final compensation [7][12]. - Social media reactions to salary increases show a mix of excitement and skepticism, with some employees questioning the adequacy of the increases [10][11]. Group 3: Company Strategies - Companies are adjusting salaries and benefits in response to their growth stages and competitive pressures within their industries, aiming to attract and retain talent [15][16]. - JD.com is expanding into various sectors, necessitating competitive compensation to build stable teams, while CATL's last salary adjustment for lower-level employees was in early 2022 [15][16]. Group 4: Market Perception - The public and potential job seekers are closely monitoring these salary adjustments, with some expressing hesitation about joining companies that do not offer competitive base salaries [17]. - The narrative around salary increases is often amplified by marketing efforts from companies, blending employee experiences with corporate image promotion [17].

2026年，150元人民币能用来做什么？ 可以坐高铁二等座往返北京与天津，可以买下一条优衣库的休闲裤，也可以吃一顿荤素俱全的火锅双人餐，或者去电影院看两三场电影，又或者订购一盒 5斤的3J车厘子，甚至于在包子铺囤上150个馒头……而对部分宁德时代的员工来说，150元人民币是其基本工资"普调"的额度，自2026年1月1日起执行。 不论多少，薪酬上涨与福利加码，在2025年底似乎成了一些公司的"通用动作"。2025年12月25日，刚给员工送完巧克力礼盒的京东公布了年终奖发放计 划。其中提到，全集团92%的员工可以拿到全薪甚至超额年终奖，"薪酬升级持续进行中"。 同样强调年终奖增加的还有字节跳动。这家公司在面向全球员工发送的邮件中宣布，2025年全年绩效评估周期的奖金投入将比上个周期上涨35%，调薪投 入将比上个周期上涨1.5倍。与此同时，提高所有职级薪酬总包区间的上限和下限，并提升薪酬发放的现金占比。 互联网上的观众往往比这些公司的员工更加激动。追觅科技的员工还没见到老板许诺的"每人额外奖励一克黄金"和"南极游"年终奖，相关内容的评论区已 经挤满了各种回复。有人羡慕，"金价这么高，真舍得啊"；有人反问，"不就是一 ...

Core Insights - The article discusses a trend of salary increases and enhanced benefits across various companies, particularly in the tech and manufacturing sectors, as they prepare for 2025 [1][11]. Group 1: Salary Adjustments - Ningde Times will implement a basic salary increase of 150 RMB for levels 1-6 employees starting January 1, 2026, with varying increases for different subsidiaries [3][6]. - ByteDance announced a 35% increase in bonus allocation for the 2025 performance evaluation cycle and a 1.5 times increase in salary adjustment input compared to the previous cycle [7][11]. - JD.com stated that 92% of its employees will receive full or excess year-end bonuses, with specific multipliers based on performance ratings [8][10]. Group 2: Employee Reactions - Employees at various companies, including ByteDance and Ningde Times, expressed skepticism about the actual impact of salary increases, emphasizing the need for performance evaluations to determine final bonuses [2][8]. - Some employees view the salary adjustments as insufficient, with mixed reactions on social media regarding the perceived value of the increases [6][15]. Group 3: Strategic Context - The salary increases are seen as a response to competitive pressures and the need to attract and retain talent in a challenging market environment [11][14]. - Companies like JD.com are expanding into new business areas, necessitating a focus on talent acquisition and retention as part of their growth strategy [14][15].

Core Insights - The entertainment industry is on the brink of significant changes driven by generational shifts in content consumption and creation, particularly influenced by platforms like Douyin [1] - The rise of AI is heralding a new productivity revolution in content production, which is expected to reshape the operational paths of IP and the landscape of downstream platforms [1] Group 1: Family Entertainment - The concept of family entertainment is evolving, with a focus on cross-generational empathy as the core element, as evidenced by the success of films like "Nezha 2" which grossed 15.4 billion [2] - The new phase of family entertainment is characterized by catering to diverse audience segments, with productions like "Sheng Wan Wu" appealing to both older and younger viewers [2] Group 2: Market Recovery - The industry is increasingly focused on practical solutions for market recovery, with the importance of blockbuster content being amplified to boost confidence and stabilize expectations [3] - Recovery strategies will involve a mix of releasing backlog projects and returning to strong genre content, emphasizing the need for content to flow to create market repair opportunities [3] Group 3: AI Production Capacity - AI has transitioned from experimental phases to becoming a crucial driver of productivity in the entertainment sector, with many companies integrating AI into traditional production processes [4] - The emergence of AI agents signifies a shift towards a more platformized and streamlined production structure, moving away from project-based models [4] Group 4: Electronic Actors - 2025 is marked as the year of electronic actors, with AI-generated performers beginning to establish themselves as professional artists, as seen with AI singer Yuri's successful MV [6] - AI actors are expected to play a significant role in reducing production costs for localized content and enhancing engagement with overseas audiences [6] Group 5: Human-Machine Collaboration - Human-machine collaboration in creative processes is redefining the roles and capabilities of creators, allowing AI to assist in creative ideation and decision-making [7] - This trend is expected to lower creative barriers and foster diverse expressions, while also raising questions about copyright and ethical considerations [7] Group 6: AI Content Quality Concerns - The proliferation of AI-generated content is leading to an influx of low-quality, homogeneous material, which risks diminishing user engagement and attention [8] - Platforms are facing challenges in balancing traffic and content quality, necessitating new content standards to maintain a healthy ecosystem [8] Group 7: Cyber Burnout - Users are experiencing cyber burnout due to the overwhelming volume of fragmented content, prompting a shift towards more immersive long-form content and offline experiences [9] - Platforms are investing in high-quality content to counteract this trend, as seen with Douyin's focus on premium offerings [9] Group 8: Aesthetic Trends - The "rough edge aesthetic" is emerging as a response to the polished AI-generated content, emphasizing authenticity and rawness in short videos [10][11] - This trend is fostering a unique sub-ecosystem of creators who prioritize genuine storytelling over perfection [11] Group 9: Individual Imaging Era - The new generation is increasingly using video as a primary form of social expression, supported by affordable professional equipment and user-friendly editing tools [12] - This shift is leading to a rise in personal storytelling and diverse aesthetic expressions, becoming a vital source of content vitality [12] Group 10: IP Development - The ByteDance ecosystem is facilitating the incubation of more IPs, with short dramas gaining strength in their ability to carry IP value, as demonstrated by successful series [13] - The music sector is witnessing a transformation, with platforms like Qishui Music rapidly growing and reshaping the competitive landscape [14] Group 11: Short Drama Evolution - 2025 is a pivotal year for short dramas, with significant growth in user engagement and the emergence of new stars, indicating a shift in the entertainment landscape [15] - The industry is questioning whether short dramas can produce universally appealing breakout stars, potentially rewriting the power dynamics in entertainment [16] Group 12: Market Segmentation - The short drama market is expanding into lower-tier markets, focusing on relatable themes for specific demographics, leading to a cost-effective production model [17] - This segmentation is creating a robust production system that efficiently meets the needs of targeted audiences [17] Group 13: Vertical Distribution - Vertical distribution is gaining traction in the film market, allowing for more stable revenue streams by connecting specific films with niche audiences [18] - The success of targeted distribution strategies is evident in the growth of companies focusing on high-quality niche content [18] Group 14: Niche Economy - The entertainment landscape is increasingly defined by niche economies, where success is achieved within specific interest groups rather than broad audiences [19] - This trend is fostering micro-communities that engage deeply with content, creating a self-sustaining commercial ecosystem [19] Group 15: Self-Identity Focus - Consumers are prioritizing self-identity and active participation in content creation, seeking deeper experiences and social connections through their consumption [20] - This shift is reflected in the rise of immersive experiences and fan-driven events that enhance community engagement [21] Group 16: Affordable Idols - The idol industry is decentralizing, with new avenues for aspiring performers emerging through live streaming and interactive experiences [22] - This trend is transforming audience roles from passive viewers to active participants, fostering closer emotional connections [22] Group 17: New Trends in Trendy Toys - The demand for trendy toys is surging, prompting new narratives and strategies from brands to engage younger consumers [23] - Brands are exploring direct-to-consumer models and leveraging social media to connect with target audiences [23] Group 18: IP Saturation - The IP market is experiencing intense competition, leading to a higher frequency of IP turnover and a need for strategic management of IP assets [24] - This saturation is raising concerns about the longevity and viability of individual IPs in a crowded marketplace [25] Group 19: Global Cultural Symbols - Chinese pop culture is beginning to establish its own global symbols, with brands like labubu gaining international recognition [26] - This development signifies a new phase in cultural export, with opportunities for content companies to participate in creating globally recognized cultural icons [26] Group 20: Event Festivals - Sports events are evolving into comprehensive experiences that blend entertainment, social interaction, and cultural engagement [27] - This trend is activating local economies and fostering community identity through integrated event experiences [27]

围绕2026年文娱行业，《新声Pro》梳理出了21个关键词，涵盖长内容、PUGC、短剧、线 下等多个领域，其中既有用户和社会情绪洞察，也包含AI等新技术可能产生的变化，以及 变化之下平台维度的版图变化。 我们正处在变化的前夜，这个感觉在2025一整年的工作中变得越来越明确。 如果我们以抖音的上线作为节点，10年足够养成在内容消费和创作上都有独特代际色彩的「抖音一 代」。事实上，在过去一年无论是以二次元为代表的年轻文化的再次兴起，还是在短视频、音乐等领域 不断涌现的年轻创作者，都印证了新一代内容消费者已经走到舞台中央，成为当下内容消费和创作的主 力。 与此同时，以AI作为驱动，新的生产力革命正在内容上游酝酿，并来到爆发节点，它不仅意味着产能 的爆发，还将带来创作者思维和工作模式的全面革新，内容制作能力的普惠将改变IP的运营路径，也大 概率会重塑下游平台格局。 围绕2026年文娱行业，《新声Pro》梳理出了21个关键词，涵盖长内容、PUGC、短剧、潮玩、线下等 多个领域，其中既有用户和社会情绪洞察，也包含AI等新技术可能产生的变化，以及变化之下平台维 度的版图变化。我们选择以关键词形式呈现趋势，旨在为发生中的变化 ...

DataEye研究院发现，日前，TikTok正式上线了一款免费短剧APP：PineDrama。 值得注意的是，与多数海外短剧APP不同，PineDrama在产品逻辑上更接近于国内的红果短剧，并引入 社交模块。 具体来看，PineDrama的特点主要有以下几点： 文 | DataEye ①全程无广告 目前，海外短剧市场免费短剧商业模式主要是"买量+IAA"实现快速回本，通过广告收入盈利，而 PineDrama则主打"全程无广告"。 从打开PineDrama的APP，到点击短剧观看，再到解锁下一集甚至观看其它短剧，全程没有任何贴片、 插屏等广告形式，在App Store应用页面，TikTok也直接把"Ad-free dramas anytime"写作核心卖点。 ②彻底本土化 在内容层面，PineDrama与传统海外短剧APP同样拥有明显差异。多数海外短剧APP为了扩充内容库， 往往会上线大量国产短剧的译制剧，而PineDrama平台目前所有短剧均为海外本土剧。 同时，剧集题材也集中在海外较为成熟的CEO、家族冲突、闪婚、复仇等类型，每部剧均被打上题材标 签。 ③引入社交模块 在PineDrama底部导航栏中，除了 ...

2025年，短剧行业在高速发展中迎来了价值拐点。 今年10月底，红果短剧总编辑在公开场合表示，2025年微短剧市场规模有望接近1000亿门槛。与之形成鲜明对比的是，截至12月13日，中国电影票房总额 才破500亿。同时，QuestMobile数据也显示，截至9月，红果短剧月活已达2.36亿，在在线视频APP中位列第四，超过B站、接近芒果。 除了惊人的市场增幅，更深层的变化也正在发生。随着短剧跨过规模化与工业化门槛，其在观众心目中终于不再是流水线上的快消品，而是作为一种新型 内容形态，在大众文化中占据了一席之地。 那么，今年短剧市场涌现了哪些爆款作品？短剧行业发生了哪些变化，谁在上桌又是谁在定义未来？ 全面"升咖" 2025年，短剧行业最深刻的变革，莫过于市场规模、播放量、制作水准、演员的全方位"升咖"。 最直观的标志，是行业大盘的迅速扩张，曾经代表天花板的"10亿播放量"，如今却成为了爆款作品的平均线。 根据DataEye《2024年微短剧行业白皮书》，去年抖音端原生短剧中，播放量破亿作品仅占总量的4.3%，近半数（45%）作品累计播放量仍停留在100万以 下，超过六成（63%）作品不足500万。 但在今年， ...