智通财经记者 | 周姝祺 在中国新能源汽车快速扩张的阶段，速度、性能和智能化是最容易被感知、也最容易被传播的竞争语 言。而随着多起安全事故引发社会关注，监管层对相关问题持续施压，这套语言体系正在被重写。汽车 公司开始开始将安全重新推向台前，通过更直观的方式向外界证明其对事故风险的控制能力。 吉利汽车首轮投资20亿元的全球全域安全中心于近期正式对外发布。该中心可用于整车碰撞、电池与系 统安全、雨雪雾主动安全、行人保护及关键零部件等27项测试项目。官方称，这是全球建筑面积最大、 验证能力最全的综合型安全试验室。 与过往汽车公司低调处理安全试验不同，在发布当天，吉利汽车向众多媒体开放了其安全测试过程，并 通过现场直播方式，展示了一场耗资约数百万元的整车碰撞试验。 此类测试通常服务于研发与合规环节，仅会对外披露测试结果和评分。吉利汽车选择公开完整测试过 程，意味着其在安全议题上接受更高程度外部审视的同时，开始将隐藏在研发体系内的安全能力，主动 转化为可被市场识别的品牌资产。 理想汽车和华为同样积极释放各自在产品安全和质量方面的努力。理想汽车材料研发负责人段吉超向智 通财经等媒体透露，为从根源上降低碰撞时的座舱变形风险 ...

Core Insights - The article discusses the brand strategy 2.0 of Zhijie, emphasizing the concept of "pure blood" Hongmeng Intelligent Driving, which requires three conditions: independent brand operation, Huawei's full-link leadership, and the ability to incubate Huawei's innovative technologies [1] Group 1: Brand Independence - Zhijie will establish Zhijie New Energy Company starting September, with a significant investment in talent acquisition from Huawei, including experts in design, supply chain management, and quality control [1] - The company plans to invest hundreds of billions in R&D over the coming years and expand its workforce to 5,000 researchers [1] Group 2: Huawei's Full-Link Leadership - Zhijie has fully integrated Huawei's management system, ensuring that every stage of product design, development, testing, and delivery is led and deeply involved by Huawei [1] - The entire product lifecycle adheres to the standards set by Hongmeng Intelligent Driving [1] Group 3: Technology Incubation - Several core technologies of Hongmeng Intelligent Driving are being incubated and launched at Zhijie, including iDVP architecture, Tuling intelligent chassis platform, Huawei DriveONE motor, giant whale battery platform, and Snow Owl range extension system [1] - The upcoming Zhijie R7/S7 models will debut features such as a 16.1-inch 3K in-car screen, Huawei Sound 21 speakers, and enhanced intelligent driving hardware [1][2] - Multiple new models are expected to be launched by Zhijie by 2026, with pre-orders for the R7/S7 starting on August 8 [2]