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一片红叶如何改变一座城?巫山给出了一个答案
Xin Jing Bao· 2025-11-19 07:34
Core Insights - The article highlights the transformation of Wushan's tourism industry through the annual Red Leaf Festival, which has evolved from a natural phenomenon into a structured economic model driven by ecological management and tourism development [1][2][10]. Group 1: Red Leaf Festival and Tourism Development - The 19th Chongqing Three Gorges (Wushan) International Red Leaf Festival will officially open on November 22, 2023, following a successful promotion event in Beijing [1]. - Wushan has signed strategic cooperation agreements with Beijing's Xiangshan Park and eight travel agencies to enhance cultural tourism resource integration between Beijing and Wushan [1]. - The Red Leaf Festival has significantly increased visitor numbers, from 86,000 in its first year to an expected 3.4794 million in 2024, establishing it as a leading local festival brand [13]. Group 2: Ecological Management and Economic Transformation - Wushan's red leaves are a result of long-term ecological management and artificial interventions, marking a shift from natural occurrence to controlled presentation [2][3]. - The establishment of the Three Gorges Red Leaf Research Institute in 2018 signifies a commitment to scientific management of red leaves, enhancing color stability and extending the viewing period by over 15 days [4]. - Wushan has implemented a "forest chief system" to manage ecological resources, prohibiting destructive practices and integrating local communities into the red leaf economy [5]. Group 3: Changes in Visitor Experience and Economic Impact - The improvement of transportation infrastructure, including the opening of Wushan Airport and the completion of the Zhengzhou-Chongqing high-speed railway, has shifted visitor demographics from group tours to self-driving and experiential travel [6][10]. - The introduction of high-end hotels has transformed Wushan's accommodation landscape, enabling it to attract more mid-to-high-end tourists and business travelers [7][12]. - The "Red Leaf+" model has effectively connected various tourism sectors, enhancing the value chain and promoting a shift from traditional souvenir purchases to immersive experiences [8][12]. Group 4: Future Prospects and Innovations - The ongoing development of night tourism projects, such as "Three Gorges Light: Situational Night Tour," aims to extend visitor stays and enhance the local economy [12]. - The diversification of tourism experiences, including outdoor activities and cultural events, is fostering a new wave of repeat visitors and enhancing Wushan's appeal as a destination [10][11]. - Wushan's approach to tourism exemplifies the integration of ecological sustainability with economic development, aligning with the philosophy of "green mountains and clear waters are invaluable assets" [13].
第十九届重庆长江三峡(巫山)国际红叶节将于11月22日举办
Xin Hua Wang· 2025-11-14 09:44
"我们准备了五大维度活动、四条赏红路线、三重趣味体验,让游客全方位领略山水诗画,多角度揽遍红叶盛景,沉浸式收 藏巫山记忆。"巫山县文化旅游委副主任周小羽表示。 11月14日,第十九届重庆长江三峡(巫山)国际红叶节北京推介会举行。新华网发(彭浩然 摄) 11月14日,第十九届重庆长江三峡(巫山)国际红叶节北京推介会在新华网媒体创意工场举办。会上获悉,今年的巫山红 叶节以"雄奇山水间 新韵红叶情"为主题,将于11月22日正式开启,持续两个月。 多样活动+赏红线路 "巫山红叶节已成为具有全国影响力的品牌节会活动,有效激活并串联起'大三峡'冬季旅游的全链条,为区域发展注入了强 劲的冬季消费活力。"重庆市文化旅游委二级巡视员侯玉峰表示,本届红叶节来到北京推介,正是重庆主动对接重要客源地、深 化区域旅游协作、持续提升"大三峡"旅游品牌影响力的重要举措。 "巫山红叶不仅是一张文旅名片,更是三峡库区深入践行绿水青山就是金山银山理念,推动生态优先、绿色发展的生动缩 影。这不仅是长江经济带高质量发展的鲜活实践,也是人与自然和谐共生的时代答卷。"新华通讯社重庆分社分党组成员、副社 长王金涛在致辞中说。 巫山红叶美景。新华网发(巫山 ...