Core Viewpoint - The company reported strong financial performance in the first half of 2025, with significant revenue and profit growth driven by its jewelry business and strategic expansion efforts [1][2][4]. Financial Performance - In H1 2025, the company achieved revenue of 4.102 billion yuan, a year-on-year increase of 19.54%, with Q2 revenue at 1.850 billion yuan, up 13.13% [1][2]. - The net profit attributable to shareholders for H1 2025 was 331 million yuan, reflecting a 44.34% increase year-on-year, with Q2 net profit also showing a 44.29% rise [1][4]. - The company's gross margin for H1 2025 was 23.81%, slightly down by 0.34 percentage points from the previous year, while Q2 gross margin improved to 24.88%, up 1.58 percentage points [4]. Revenue Breakdown - The jewelry segment generated 3.973 billion yuan in revenue, a 21.22% increase year-on-year, while the leather goods segment saw a decline of 17.77% to 123 million yuan [2][3]. - The fashion jewelry category achieved revenue of 1.99 billion yuan, up 20.33%, and traditional gold products reached 1.83 billion yuan, up 23.95% [3]. - The company expanded its store network to 1,540 locations, with 1,340 franchise stores and 202 direct stores, reflecting a net increase of 68 franchise stores [3][4]. Strategic Initiatives - The company is focusing on international expansion, successfully entering the Cambodian market with two new stores in key shopping areas [4][5]. - The "1+N" brand strategy aims to capture emerging market trends, with ongoing development of sub-brands like Souffle and FION, and nurturing the Cevol brand [6][8]. - The company plans to continue its focus on the Southeast Asian market as a priority for international expansion [5]. Future Outlook - The company aims to solidify its core competitiveness and expand market share through a strategy centered on core business focus, multi-brand approach, omnichannel marketing, and internationalization [4][8]. - Revenue growth projections for 2025-2027 are estimated at 20%, 18%, and 16%, respectively, with net profit growth expected at 158%, 26%, and 23% [8].