Core Viewpoint - The article discusses the resurgence of Vancl, a once-popular clothing brand, through the support of Lei Jun, the founder of Xiaomi, highlighting the challenges and transformations faced by the company over the years [1][3][15]. Group 1: Company History and Challenges - Vancl was a phenomenon in the early 2010s, achieving significant growth and recognition, with revenue surpassing 2 billion in 2010 and becoming the fourth largest in the e-commerce sector [6][3]. - The company faced rapid expansion leading to mismanagement, resulting in a loss of 600 million in 2011 and a debt of 1.9 billion by 2014, nearly leading to bankruptcy [6][3]. - Lei Jun played a crucial role in supporting Vancl during its financial struggles, helping the company avoid bankruptcy and enabling its founder, Chen Nian, to repay debts over a decade [6][8]. Group 2: Current Strategy and Market Position - Vancl is attempting a revival by leveraging live-streaming e-commerce, with Lei Jun actively promoting the brand, leading to a significant increase in viewership and sales during live sessions [15][18]. - Despite the initial success of the live-streaming strategy, there are concerns regarding product quality and customer satisfaction, with some long-time fans expressing disappointment [18][16]. - The competitive landscape has changed significantly over the past decade, with many new brands emerging, making it challenging for Vancl to regain its former glory [18][16].