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填补行业空白 京东服饰携手中联品检发布国内首个羽绒服装保暖性能团体标准
Zhong Jin Zai Xian· 2025-12-23 03:24
Core Viewpoint - JD Fashion, in collaboration with Zhonglian Inspection Group and several well-known down jacket brands, has launched the first group standard in China for grading the thermal performance of down jackets, providing consumers with a quantifiable basis for selecting down products [1][3]. Group 1: Standard Overview - The newly released standard (T/CTES 1080—2025) addresses the gap in existing national and industry standards regarding the direct thermal performance grading of down clothing [3]. - The standard introduces a systematic grading system based on three core parameters: down content, fluffiness, and down turbidity, categorizing products into five quality levels from AAAAA to AAA [3]. - AAAAA level requires down content ≥90%, goose down fluffiness ≥17.5cm, and turbidity ≥1000mm, all exceeding current national standards [3]. Group 2: Consumer Guidance - The standard classifies thermal performance into four levels based on extreme applicable temperatures: severe cold (-30.0℃ to -20.1℃), extreme cold (-20.0℃ to -10.1℃), mild cold (-10.0℃ to -0.1℃), and slightly cold (0℃ to 10.0℃) [3]. - It provides average power and cooling rate benchmarks for both men's and women's products, facilitating a straightforward selection process for consumers [3][4]. Group 3: Industry Impact - The standard is expected to promote the standardization of the down jacket industry, enhance the competitiveness of Chinese down products in the international market, and provide transparent, comparable product information for consumers [7]. - JD Fashion has previously launched the JD FASHION label, ensuring that products meet high standards in material quality and craftsmanship, further solidifying its commitment to quality [7]. Group 4: Future Developments - JD Fashion plans to continue collaborating with authoritative testing institutions and quality brand merchants to build a more comprehensive quality assurance system for apparel, aiming for a reliable shopping experience for consumers [9].
雷军投资的这家服装品牌:用3年成顶流,用10年来还债
Sou Hu Cai Jing· 2025-09-30 10:22
Core Viewpoint - The article discusses the resurgence of Vancl, a once-popular clothing brand, through the support of Lei Jun, the founder of Xiaomi, highlighting the challenges and transformations faced by the company over the years [1][3][15]. Group 1: Company History and Challenges - Vancl was a phenomenon in the early 2010s, achieving significant growth and recognition, with revenue surpassing 2 billion in 2010 and becoming the fourth largest in the e-commerce sector [6][3]. - The company faced rapid expansion leading to mismanagement, resulting in a loss of 600 million in 2011 and a debt of 1.9 billion by 2014, nearly leading to bankruptcy [6][3]. - Lei Jun played a crucial role in supporting Vancl during its financial struggles, helping the company avoid bankruptcy and enabling its founder, Chen Nian, to repay debts over a decade [6][8]. Group 2: Current Strategy and Market Position - Vancl is attempting a revival by leveraging live-streaming e-commerce, with Lei Jun actively promoting the brand, leading to a significant increase in viewership and sales during live sessions [15][18]. - Despite the initial success of the live-streaming strategy, there are concerns regarding product quality and customer satisfaction, with some long-time fans expressing disappointment [18][16]. - The competitive landscape has changed significantly over the past decade, with many new brands emerging, making it challenging for Vancl to regain its former glory [18][16].