李先峰坦言，在精选服务酒店赛道，真正影响客人体验、决定是否再次入住的，往往不是某一个"惊艳 瞬间"，而是服务细节是否到位。因此，要强调"回归基础"，做好最基本的睡眠、清洁、早餐和服务。 当消费者对"质价比"的关注不断升温，中高端酒店市场成为投资布局的关键赛道。行业报告显示，2024 年国内中高端酒店的签约数量，同比增长约24.6%。 希尔顿集团大中华区及蒙古精选服务型酒店营运副总裁李先峰表示，"绽欣版"酒店的开业，验证了这一 全新产品从设计图纸到落地场景的完整闭环，为行业提供了创新标杆。 以最新开业的重庆渝北中央公园睿海希尔顿花园酒店为例，其延续"核心城市、核心位置、核心商圈"的 选址标准，位于重庆核心板块中央公园片区，以自然主义的设计格调、商务友好的服务设施，多维度诠 释了品牌焕新理念。 李先峰告诉《21世纪商业评论》记者，此前进行了多轮消费者调研，用了超过一年半时间进行打磨，才 推出现在的"希尔顿花园酒店·绽欣版"，每个细节都基于用户反馈进行优化，是系统性的产品升级。 记者/ 谭璐 编辑/ 江一苇 5月底，希尔顿集团旗下的高端精选服务酒店品牌——希尔顿花园酒店宣布，其全新升级的"希尔顿花园 酒店·绽欣版" ...

Group 1 - Hilton Garden Inn has launched a new upgraded version tailored for the Chinese market, named "Hilton Garden Inn · Zhanxin Version," with locations in Chongqing, Sanya, and Harbin [2][12] - Hilton Group operates 24 hotel brands globally, with over 8,600 hotels and nearly 1.3 million rooms across 139 countries and regions [4][5] - The brand focuses on providing a high-end yet livable accommodation environment with modern facilities for both business and leisure guests [4][5] Group 2 - As of April, the proportion of inbound guests at Hilton Group hotels in China has exceeded the levels of the same period in 2019, indicating a clear recovery trend [4][5] - The new "Zhanxin Version" hotels are designed to meet the needs of both business and leisure travelers, featuring modern amenities and a nature-inspired design [7][9] - The Chongqing location is strategically situated near major commercial complexes and transportation hubs, enhancing accessibility for guests [7][9] Group 3 - The domestic mid-to-high-end hotel market is expected to see a significant increase in signed contracts, with a year-on-year growth of over 20% in 2024, reflecting investors' focus on asset value and operational efficiency [11][12] - Hilton Garden Inn is positioned to capitalize on this trend, leveraging the group's global management system and flexible cooperation models to attract investors [12][13] - The brand has already opened over 115 hotels in China, with plans for further expansion in cities like Jinan, Xining, and Dalian [13] Group 4 - The new hotel design aims to resonate with the preferences of younger travelers, particularly Generation Alpha and Z, who prioritize emotional connections and aesthetic experiences [13][18] - The brand emphasizes a balance between quality and price, catering to the evolving demands of modern travelers [13][18] - Hilton Garden Inn integrates local cultural elements into its offerings, enhancing the guest experience and promoting community engagement [19][20] Group 5 - Hilton Group is enhancing its digital services to cater to inbound tourists, including AI translation technology and personalized communication platforms [22] - The company collaborates with local businesses to provide unique cultural experiences, such as workshops and local cuisine, to deepen guest engagement with the community [21][22] - Hilton Garden Inn differentiates itself from other brands by focusing on high-end service and a unique design concept tailored to the Chinese market [17][23]