Core Viewpoint - The article discusses the challenges faced by retail investors in the stock market, highlighting the information asymmetry between institutional investors and retail investors, which often leads to poor investment decisions and losses [1][4][12]. Information Asymmetry - Institutional investors have professional teams that quickly analyze news and reports, while retail investors often react to outdated or misleading information, leading to poor timing in buying and selling stocks [1][4]. - Retail investors frequently misinterpret financial reports, leading to decisions based on superficial data rather than a comprehensive understanding of a company's financial health [3][8]. Emotional Trading Behavior - Retail investors often exhibit emotional trading patterns, such as selling at small profits out of fear of losing gains or holding onto losing stocks in the hope of recovery, which can lead to significant losses [5][6]. - A study indicated that retail investors have a less than 30% success rate when buying at price limits and a higher than 60% chance of rebound when selling at price limits, showcasing the pitfalls of emotional trading [6]. Financial Analysis Challenges - Retail investors struggle to analyze financial metrics effectively, often overlooking critical indicators like cash flow and debt ratios, which can lead to poor investment choices [8][12]. - The article suggests focusing on key financial indicators such as net profit cash content, debt-to-asset ratio, and changes in gross margin to make informed investment decisions [8]. Psychological Traps - Two main psychological traps are identified: the hope effect, where investors believe they can recover losses, and the unwillingness to accept losses due to seeing others profit, leading to poor decision-making [9][10]. - The article emphasizes the importance of recognizing personal limitations and suggests that if investors lack the time or tools for research, they should consider safer investment options like index funds or ETFs [10][12]. Strategies for Improvement - To overcome these challenges, retail investors are encouraged to adopt structured trading rules, utilize analytical tools for real-time information, and develop a disciplined approach to trading [4][6][12]. - The article advocates for a shift from amateur to investor thinking, emphasizing the need for information, tools, discipline, and rationality in trading decisions [12].