Group 1 - Anta Group is reportedly eyeing the acquisition of Reebok's China operations from Authentic Brands Group (ABG), following its recent acquisition of the German outdoor brand Jack Wolfskin [1][6] - If the acquisition of Reebok is finalized, it would mark another significant addition to Anta's portfolio, which already includes brands like FILA, Descente, and Amer Sports [1][6] - Anta has a history of successful acquisitions, transforming struggling brands into profitable entities, as seen with its turnaround of FILA in China [6][9] Group 2 - Reebok, once the world's leading sports brand in the 1990s, has seen a decline in market share and brand value, with its global market share projected to remain below 1.5% in 2024 [2][4] - The brand's sales in China have been underwhelming, with total sales on major e-commerce platforms amounting to only 160 million RMB last year [4] - Reebok was sold by Adidas to ABG for approximately 2.1 billion euros (around 2.5 billion USD) in 2021, but has struggled to regain its former prominence [3][4] Group 3 - Anta's acquisition strategy is characterized by a focus on differentiated positioning across various price segments, allowing it to cater to a wide range of consumer needs without internal brand competition [9] - The company is expanding its global footprint while maintaining a stronghold in the Chinese market, with recent acquisitions aimed at enhancing its international presence [9] - The potential acquisition of Reebok could provide Anta with new growth opportunities, especially as some of its existing brands face slowing growth [9]