Group 1 - Anta Group is reportedly eyeing the acquisition of Reebok's China operations from Authentic Brands Group (ABG), following its recent acquisition of the German outdoor brand Jack Wolfskin [1][6] - If the acquisition of Reebok is finalized, it would mark another significant addition to Anta's portfolio, which already includes brands like FILA, Descente, and Amer Sports [1][6] - Anta has a history of successful acquisitions, transforming struggling brands into profitable entities, as seen with its turnaround of FILA in China [6][9] Group 2 - Reebok, once the world's leading sports brand in the 1990s, has seen a decline in market share and brand value, with its global market share projected to remain below 1.5% in 2024 [2][4] - The brand's sales in China have been underwhelming, with total sales on major e-commerce platforms amounting to only 160 million RMB last year [4] - Reebok was sold by Adidas to ABG for approximately 2.1 billion euros (around 2.5 billion USD) in 2021, but has struggled to regain its former prominence [3][4] Group 3 - Anta's acquisition strategy is characterized by a focus on differentiated positioning across various price segments, allowing it to cater to a wide range of consumer needs without internal brand competition [9] - The company is expanding its global footprint while maintaining a stronghold in the Chinese market, with recent acquisitions aimed at enhancing its international presence [9] - The potential acquisition of Reebok could provide Anta with new growth opportunities, especially as some of its existing brands face slowing growth [9]

Core Viewpoint - Li Ning's 2Q25 retail sales were in line with expectations, but margins likely missed, leading to a cautious outlook for 2H25E despite maintaining FY25E guidance [1][4] Group 1: Sales Performance - Retail sales grew by low single digits (LSD), approximately 1%, in 2Q25, which is below Li Ning's internal target due to low consumer spending, intensified competition, and a decline in offline foot traffic [5] - Offline retail sales experienced a low single-digit decline, while e-commerce sales increased by mid-single digits (MSD) [5] - Performance varied by sports category, with running showing high single-digit (HSD) growth, lifestyle remaining flat, and basketball experiencing a significant drop of around 20% [5] Group 2: Store Operations - The number of stores remained stable at 6,099 as of 2Q25, with 19 direct retail stores closed and 1 wholesale store opened, slightly behind the FY25E guidance [3] - Management's guidance included 10 to 20 direct retail store closures and 30 to 40 new wholesale store openings [3] Group 3: Financial Outlook - Net profit forecasts for FY25E, FY26E, and FY27E have been revised down by 4%, 4%, and 3% respectively, due to weaker sales outlook and increased discounts leading to a drop in gross profit margin [2][4] - The stock is currently trading at 15x FY25E P/E, which is considered undemanding compared to its 10-year average of 25x [4] Group 4: Marketing and Sponsorship - Li Ning plans to support Yang Hansen, a newly drafted NBA player, with marketing campaigns and product launches, although material sales contributions are not expected immediately [7]