Core Viewpoint - Shenzhen Longhua Construction Development Group has been recognized as a typical case for "Shenzhen Consumption Assistance to Support Rural Revitalization" through its innovative "three optimizations" model, marking it as the only district-level state-owned enterprise selected in the city [1] Group 1: Model Innovation and Implementation - The selected case emphasizes "model innovation, technological empowerment, and standard output," aiming to showcase new models, mechanisms, and successful practices in consumption assistance [1] - Longhua Construction Group has implemented the "Hundred Thousand Million Project," integrating development with assistance collaboration through the "three optimizations" model, which includes optimizing the "platform + promotion matrix," optimizing industrial cooperation, and optimizing charitable development [3] Group 2: Sales and Marketing Achievements - The Love Charity Supermarket operated by Longhua Construction Group has become a significant sales hub for regional assistance products, with over 1,000 assistance products entering the Guangdong-Hong Kong-Macao Greater Bay Area market, achieving cumulative sales exceeding 1.7 billion yuan [4] - The company has established partnerships with over 20 entities, including Shenzhen Bay Port, and has innovated a "digital + assistance" model through platforms like Douyin and WeChat video accounts to enhance sales channels [4][5] Group 3: Infrastructure and Charity Initiatives - Longhua Construction Group has raised nearly 1.5 million yuan for its charity fund, utilizing over 700,000 yuan for infrastructure and educational assistance projects, benefiting over 1,000 individuals through various initiatives [9] - The East Lan Water Plant, with a total investment of approximately 100 million yuan, is the largest state-owned enterprise investment project in Guangdong's assistance to Guangxi, with sales exceeding 2.4 million yuan to date [8]

Core Insights - The "Hometown Flavor Experience Center" has opened its first national store in Shenzhen's Luohu Dongmen area, aiming to establish a sustainable new model for consumer assistance by launching the "2025 Shenzhen Consumer Assistance Product Marketing and Cultural Design Competition" [1][5] Group 1 - The opening event was attended by officials from the Shenzhen Rural Revitalization and Cooperation Exchange Bureau, Luohu District Government, and representatives from various industries, channels, and design sectors across the country [1] - A significant highlight of the event was the signing of the "Industry Covenant," which aims to streamline the entire supply chain from the origin of assistance products to the consumer end, creating an efficient collaborative ecosystem that integrates procurement, exhibition, logistics, and online promotion [3] - The strategic location of the "Hometown Flavor Experience Center" in the traditional core business district of Dongmen is intended to leverage the area's substantial foot traffic and historical significance, exploring a new consumption model that combines experience, cultural tourism, and public welfare [5] Group 2 - The center is designed to provide a continuous showcase and stable sales channel for high-quality agricultural specialty products from across the country, contributing positively to regional coordinated development and rural industry revitalization [5] - The competition will engage top domestic design talents and professional institutions, driving design innovation to enhance the added value and market competitiveness of assistance products through brand building and cultural empowerment [3]