Workflow
平台鉴别服务
icon
Search documents
南都电商观察|张曼玉入驻小红书;抖音电商清退千余名达人
Nan Fang Du Shi Bao· 2025-08-11 05:12
Group 1: Company Developments - Hefei Xiaoyang Zhenxuan Supply Chain Management Co., Ltd. increased its registered capital from 1 million RMB to 5 million RMB, indicating growth and potential expansion in its operations [1] - The company, established in November 2022, is fully owned by Xiaoyang Zhenxuan (Anhui) Holding Co., Ltd. and offers a range of services including supply chain management, software development, and internet sales [1] Group 2: Social Media and Influencer Activity - Actress Maggie Cheung opened a Xiaohongshu account and posted her first video, which quickly gained over 690,000 followers within 24 hours and received more than 700,000 likes [2][3] - Cheung expressed her intention to share interesting and useful content, emphasizing the personal nature of her decision to join the platform [3] Group 3: Industry Regulations and Compliance - WeChat announced it will strengthen governance over financial self-media accounts, promoting the publication of authentic and authoritative content by qualified accounts [7] - The platform will take measures such as limiting traffic, muting, or banning accounts that provide stock recommendations or spread false information without professional qualifications [7][8] - Douyin e-commerce has initiated strict measures against illegal blind box marketing, resulting in the suspension of over 4,000 live broadcasts and the removal of more than 1,000 influencer accounts since 2025 [9][11] Group 4: E-commerce Innovations - Taobao Fashion launched a "Platform Authentication" service in collaboration with national certification agencies to verify the authenticity of over 300 luxury and trendy brands [12][14] - The platform offers a "double your money back" policy for consumers if the product authenticity does not match the platform's verification results, enhancing consumer trust [14]