目前正值"双11"大促期间，抖音电商发布的一纸公告引发关注。 谈及平台持续强化治理，盘古智库高级研究员江瀚对证券时报记者表示，平台作为交易基础设施的"守 门人"角色，通过冻结货款、清退商家、扣罚赔付等组合拳，显著提高了违规成本，有助于重塑"诚信履 约"预期，净化电商生态。此外，通过压缩劣质供给生存空间，倒逼商家聚焦产品与服务本身，可推动 实现"良币驱逐劣币"的正向循环。短期可能影响部分商家的GMV(零售额)，但长期看，公平透明的交易 环境将吸引更多优质品牌入驻，提升整体市场效率与可持续竞争力。 目前各大电商平台均已明令禁止"无货源店铺"，并发布针对无货源店铺的治理公告，多家电商平台也曾 公布过打击虚假发货的案件。 从用户反馈来看，截至记者发稿，在"黑猫投诉"平台检索"虚假发货"关键词，相关投诉累计超28.1万 条，投诉对象涉及多个电商平台，且问题多集中在"显示发货却无物流更新""空包裹配送"等方面，反映 出该问题的普遍性。 为何虚假发货行为仍然频繁发生？江瀚表示，首先，部分中小商家合规意识薄弱，为规避平台考核采 取"拍A发B"或发空包等手段，本质是短期逐利与长期信誉建设失衡；其次，部分快递网点为增揽件 量、获 ...

11月4日，抖音电商宣布自9月启动的虚假发货专项治理已取得阶段性进展。 具体来看，近期，抖音电商在日常巡查中发现，部分商家通过发空包、拍A发B等手段实施欺诈发货、 虚假发货的违规行为，严重侵害了消费者权益，扰乱平台正常经营秩序。为此，抖音电商依照《商家- 物流轨迹异常》实施细则，针对发送虚假商品、空包裹、制造虚假运单号等违规方式启动专项治理，严 格对违规订单、达人和商家采取包括停止结算、停业整顿、清退等一系列严厉处罚。自9月启动专项治 理以来，平台已处置1.3万违规商家，直接清退或停业整顿了4200家违规商家，保障平台物流体验。 在打击虚假发货的专项治理中，多个典型案例被曝光。部分商家在宣传售卖商品时，实际发送了与宣传 不符的物品，例如宣传售卖女装，实际发给用户小苏打。针对"拍A发B"的欺诈发货商家，平台已清退 处理，同时冻结货款。还有一类商家在宣传销售女装时，因商品缺货，向消费者发放了只包含道歉信的 空包裹。该类店铺也被停业整顿，并冻结相关货款。此外，还有商家通过上传已被其他订单使用过的虚 假物流单号，实施虚假发货行为。对此，平台也进行了清退，并停止结算相关资金。 部分商家为规避平台的发货超时考核，采用批量 ...

北京商报讯（记者 魏蔚）11月4日，北京商报记者获悉，针对部分商家通过发空包、拍A发B等手段实 施欺诈发货、虚假发货的违规行为，抖音电商升级治理欺诈等虚假发货行为，依照《商家-物流轨迹异 常》实施细则，抖音电商针对发送虚假商品、空包裹、制造虚假运单号等违规方式启动专项治理，严格 对违规订单、达人和商家采取包括停止结算、停业整顿、清退等一系列严厉处罚。自9月启动专项治理 以来，平台已处置1.3万违规商家，直接清退或停业整顿4200家违规商家。 ...

Core Viewpoint - The rapid development of the e-commerce industry has led to some unscrupulous merchants exploiting information asymmetry to engage in practices such as "inflated pricing and low-quality sales," which disrupts market order and harms consumer experience. Douyin E-commerce has initiated a special monitoring and governance campaign to combat these behaviors and protect consumer rights [1]. Group 1: Violations and Actions - Douyin E-commerce has identified typical violations including severe price-value discrepancies, false advertising, and misleading promotional tactics that induce consumers to pay unreasonable prices [1]. - Since the launch of the special governance initiative in September 2025, Douyin has removed and banned a total of 23,000 related violations and dealt with 41 merchants [1]. - Specific cases of inflated pricing include: - "Yunnan Honey Tangerines" priced at 199.9 yuan per box, while market prices range from 9.9 to 29.9 yuan per box [3]. - "Chocolate Crisp Persimmons" priced at 299.9 yuan per jin, with market prices between 1.5 to 9.9 yuan per jin [4]. - "Gansu Huaniu Apples" priced at 399.9 yuan per box, while similar products are priced between 49.9 to 88.8 yuan per box [5]. Group 2: Governance Measures - Douyin E-commerce is enhancing its governance system to better protect consumer rights by: - Strengthening merchant management through precise penalties for violations, including product removal and account restrictions [7]. - Regulating traffic distribution to reduce the recommendation of low-rated or violation-recorded products, preventing misleading information from reaching consumers [7]. - Improving inspection mechanisms by establishing a dual-track system of "technical monitoring + manual verification" for regular inspections to prevent the recurrence of violations [7].

9月11日，抖音电商安全与信任中心发布专项治理"高价售卖低价值商品"的公告，持续打击不良商家利 用信息差不当获利的违规行为。公告称，自今年9月专项治理启动以来，平台已下架封禁2.3万个违规商 品，处置违规商家41家。 "高价售卖低价值商品"的违规行为不仅扰乱正常的市场秩序，也影响了消费者的购物体验。据该平台介 绍，这类问题主要有两个特点：一是商品价格明显偏离正常水平，远高于市场平均价；二是通过虚假宣 传和广告投放制造"爆款"假象，引导消费者下单。 抖音电商表示，下一步将继续完善治理机制，包括加强对商家的管理、减少推荐存在违规记录的商品， 并通过技术监测和人工核验的方式开展巡查，及时发现和处理问题，努力为消费者营造更加公平、安全 的购物环境。 （文章来源：南方都市报） 例如，有商家将"云南蜜橘子"虚高标价为199.9元/箱，并宣称"九分甜一分酸、云南高山种植"，而市场 价仅9.9至29.9元/箱；还有商家将"巧克力脆柿子"虚高定价为299.9元/斤，宣称"一上架就爆单、产地为 山西"，并通过广告投流增加曝光，误导消费者下单。公告表示，上述行为严重违反了平台规则，相关 商品已被下架封禁。 ...

本文由 AI 算法生成，仅作参考，不涉投资建议，使用风险自担 【抖音电商开展Labubu商品专项治理，清退大量违规商家和达人】9月10日消息，抖音电商安全与信任 中心透露，近期平台发现Labubu相关商品在少数直播间和店铺存在假货、虚假宣传等问题，侵害消费 者权益、侵犯企业知识产权、扰乱市场秩序。基于相关细则，平台开展专项治理行动，截至目前已累计 清退超200个违规商家、超600名违规达人，相关商品已被清除出抖音商城精选联盟。 ...

Core Viewpoint - Douyin E-commerce has identified issues related to counterfeit goods, false advertising, malicious hype, and after-sales disputes concerning Labubu products, which harm consumer rights and disrupt market order [1] Group 1 - Douyin E-commerce has launched a special governance action to address these issues [1] - Over 200 non-compliant merchants and more than 600 non-compliant influencers have been removed from the platform [1] - Related products have been cleared from the Douyin Mall Selected Alliance [1]

2025.09. 10 推荐阅读 41mARAques quer A BS 3C FUED 9 记者留意到，抖音披露的典型违规案例包括售卖假货冒充正品、宣传与实物严重不符、超时发货、不 发货及欺诈发货、拒绝合理退货与运费纠纷、稀缺炒作与引流第三方等。 微信编辑 | 小羊 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 多地公布七夕结婚登记数据 作者 | 一财科技 抖音电商安全与信任中心今日表示，近期平台注意到 Labubu 相关商品在少数直播间和店铺中存在 假货、虚假宣传、恶意炒作、售后争议等问题。这类行为不仅严重侵害消费者权益，也侵犯相关企业 知识产权，扰乱市场公平秩序，造成恶劣影响。 基于抖音电商相关细则，平台已开展专项治理行动，截至目前累计清退违规商家超200个、违规达人 超600名，相关商品均已被清除出抖音商城精选联盟。 ...

Core Viewpoint - Douyin E-commerce has intensified its governance against merchants' violations related to product returns and negative reviews, categorizing it as a special S-level initiative [1] Group 1: Governance Measures - Douyin E-commerce has issued a notice to merchants, indicating the start of aggressive governance measures, demanding cessation of any actions to eliminate product returns and negative reviews [1] - Merchants have been warned that any violations will result in a "100% penalty" [1] Group 2: Background of the Initiative - The initiative arises from the platform's discovery that some merchants exploit platform rules to manipulate user feedback and after-sales processes, leading to distorted representations of genuine user experiences [1] - Examples of such manipulations include merchants sending irrelevant "refund cards" to customers who leave negative reviews and creating alternative after-sales requests without valid reasons [1] Group 3: Penalties for Violations - According to Douyin E-commerce regulations, merchants engaging in the aforementioned violations will face penalties based on the severity of the misconduct, which may include fines, restrictions on participation in activities, and store closures [1]

Group 1 - Douyin E-commerce has intensified its governance on merchants' violations related to product returns and negative reviews, categorizing it as a Level S special initiative [1] - Merchants have been notified that aggressive governance will commence, requiring them to cease any actions aimed at eliminating product returns and manipulating review scores, with a warning of "100% penalties" for violations [1] - The initiative was prompted by the discovery of merchants exploiting platform rules to obscure genuine user feedback and after-sales issues, such as sending irrelevant refund cards or creating misleading after-sales requests [1] Group 2 - According to Douyin E-commerce regulations, merchants engaging in the aforementioned violations will face penalties based on the severity of the misconduct, which may include fines, restrictions on participation in activities, and store closures [1]