中国经济网北京11月21日讯 今日，平安基金公告，苏宁离任平安惠享纯债。 苏宁曾先后担任易方达基金管理有限公司固定收益交易员、固定收益研究员兼基金经理助理。2019 年6月加入平安基金管理有限公司，任固定收益投资中心投资经理，2019年12月25日起任基金经理。 平安惠享纯债A/C/D成立于2016年10月27日、2020年4月23日、2024年8月20日，截至2025年11月20 日，其今年来收益率为2.51%、2.19%、2.57%，成立来收益率为35.36%、12.31%、4.31%，累计净值为 1.3225元、1.1544元、1.1771元。 | 基金名称 | 平安惠享纯债债券型证券投资基金 | | --- | --- | | 基金简称 | 平安惠享纯债 | | 基金主代码 | 003286 | | 基金管理人名称 | 平安基金管理有限公司 | | 公告依据 | 《公开募集证券投资基金信息披露管理办 | | | 法》 | | 基金经理变更类型 | 解聘基金经理 | | 新任基金经理姓名 | | | 共同管理本基金的其他基金经理姓名 | 张文平、田元强 | | 离任基金经理姓名 | 苏宁 | （责任编辑 ...

Core Viewpoint - Ping An Fund announced the suspension of its APP operations starting August 31, 2025, migrating all functionalities to its official website and WeChat service account, reflecting a broader trend among public fund companies to cut costs and improve efficiency [1][3][6]. Group 1: Company Strategy and Performance - Ping An Fund, managing assets of approximately 650 billion yuan, has struggled with customer stickiness and a lack of diverse product offerings, leading to the decision to shut down its direct sales APP [2][8]. - The company has been following a "fixed income first, equity second" strategy since 2015, which has resulted in a heavy reliance on fixed income products, causing challenges in expanding its equity product line [10][24]. - As of June 2025, Ping An Fund's total scale was about 656 billion yuan, with fixed income products accounting for a significant portion of its assets [13][14]. Group 2: Market Trends and Comparisons - The trend of public funds shutting down their APPs has been growing since 2019, with nearly 20 companies following suit, indicating a shift in the industry towards cost-cutting measures [4][5]. - Ping An Fund's closure of its APP is seen as a rational choice amid rising cost pressures and a shrinking market for direct sales channels [7][24]. - The company has not capitalized on the growth of the domestic ETF market, with its ETF product scale lagging behind leading fund companies [17]. Group 3: Financial Insights - The decline in total scale is attributed to a significant drop in bond fund sizes, which fell from 212.7 billion yuan to 163.7 billion yuan over a year, highlighting the challenges faced by the company [15]. - The management fees for equity funds are generally higher than those for fixed income funds, which impacts the overall profitability of Ping An Fund, as its equity product offerings remain limited [20][21]. - The shift in investor composition for the Ping An Hui Xiang Pure Bond fund indicates a growing reliance on institutional investors, raising concerns about the sustainability of its retail investor base [22][23].

6500亿管理规模的公募机构，却因一则"定向"赎回费率优惠引发争议。平安基金近期的操作，将其对机构客户的深度依赖再次推至台前——看似常规的费率 调整，实则精准指向特定机构，折射出业务模式中散户与机构的失衡。 作为管理规模排名前20的基金公司，平安基金的"机构依赖症"正逐渐显露两面性。一面是机构资金撑起的规模光环，一面是由此引发的公平性质疑与潜在风 险，这家公司正面临客户结构与业务模式的深层拷问。 | 基金份额 | 持有期间 | 原赎回费率 | 原赎回费计 | 优惠赎回费 | 活动期间赎 | | --- | --- | --- | --- | --- | --- | | | (Y) /持有期限 | | 入基金财产 | कि | 回费归入基 | | | (N为目历日) | | 比例 | | 金资产比例 | | A类份额 | Y < 7天 | 1.50% | 100% | 1.50% | 100% | | | 7天2年 | 0% | = | 0% | - | | C类份额 | N<7天 | 1.50% | 100% | 1.50% | 100% | 定向优惠"背后的机构烙印 7月31日，平安基金旗下平安惠享纯债基金 ...