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龙岩创新养老金融模式助力银发幸福生活
Zhong Jin Zai Xian· 2025-06-16 03:49
Core Viewpoint - The article highlights the collaborative efforts of Ping An Group and local government in promoting elderly care services through a comprehensive financial and healthcare integration model, aiming to enhance the quality of life for senior citizens in rural areas [1][2]. Group 1: Community Building - Ping An Property & Casualty Insurance signed a partnership agreement with the village committee of Dongzhai, establishing a framework for community building and creating a "Elderly Care Community" [2]. - The initiative aims to transform elderly care services from a single supply model to an ecological service model that integrates medical care and rural revitalization [2]. - A "Social Work Assistance for the Elderly" platform was established to provide various activities for seniors, enhancing their social engagement and cultural life [2]. Group 2: Health Management - Health screenings were conducted for seniors, identifying potential health risks and providing timely medical consultations [2]. - The "Ping An Medical Heart" program was launched, offering embedded services with professional medical teams acting as family doctors for the elderly [2]. - The "Ping An Smart Elderly Care" project utilizes big data to create dynamic health records and personalized health management plans for seniors [2]. Group 3: Financial Security - A campaign was initiated to educate seniors on financial risk prevention, focusing on issues like fraud and illegal fundraising [4]. - Legal experts provided on-site assistance regarding inheritance and elder care rights, helping seniors protect their legal interests [4]. Group 4: Rural Revitalization - The initiative included donations of livestock and smart devices to support local economic development and enhance the living standards of villagers [5][6]. - Ping An Group provided not only material support but also technical guidance for livestock farming, promoting sustainable income generation for the community [6]. - The company emphasized its commitment to integrating financial services with healthcare to create a benchmark for public welfare in rural areas [6].