Core Insights - A number of new shopping malls and flagship stores are set to open before the National Day and Mid-Autumn Festival holidays, aiming to attract consumer traffic during the holiday season [1][2][4] Group 1: New Projects and Locations - New projects such as Wei Gong · Fanghua Li, Dongcheng District Longfu Temple Phase II, and Shangde Yintai City are launching during the holiday period [1][2] - Wei Gong · Fanghua Li is strategically located near Metro Line 4 and features a 24-hour convenience corridor to enhance foot traffic [2] - The project emphasizes "original art + scene innovation + technology experience," showcasing three major original art installations [2] Group 2: Brand Introductions - The new projects include several first stores in Beijing, such as the National Library Cultural and Creative Museum, Star Classic Cinema, and various quality dining brands [5] - The Daitunli commercial street project in Chaoyang District spans approximately 30,000 square meters and aims to meet the consumption needs of local residents and visitors [5] Group 3: Events and Activities - Chaoyang Dayuecheng will host multiple first exhibitions and events during the holiday, including the only national exhibition of SpongeBob SquarePants 2025 and various cultural activities [6][8] - The shopping center anticipates a significant increase in foot traffic, with nearly 300,000 visitors expected during the holiday period, marking a 17% year-on-year increase [8] Group 4: Additional Highlights - Sanlitun Taikoo Li will introduce several flagship stores and limited-time experiences, enhancing the shopping experience for consumers [9] - Pinggu Wanda Plaza will launch a series of family-oriented activities, including the first Pet Science Exhibition and various cultural events, to engage visitors during the holiday [10]