Core Insights - The 2025 Taikang Colorful Charity Festival concluded successfully, emphasizing the theme "Connecting through Love, Acting for Good," and showcased the achievements of the Colorful Charity over the past seven years [1][3] - The festival launched the "Colorful Health Care Talent" project, marking a new phase in the development of the elderly care service talent pool in China, aiming for a brand-oriented and systematic approach to enhance the quality of the elderly care industry [1][6] Group 1: Event Overview - The Taikang Colorful Charity Festival has become a signature annual event for Taikang Insurance Group, promoting the concept of "business for good" [3] - The 2025 festival focused on "connection" and "action," aiming to break the boundaries of charity and involve diverse stakeholders in caring for the elderly [3][4] - Representatives from various organizations praised the Colorful Charity Foundation's significant achievements in multiple charitable areas over the past seven years [3][4] Group 2: Achievements and Impact - As of the end of 2025, the "Colorful Thousand Homes" project has funded over 460 elderly care institutions and donated more than 37,000 pieces of rehabilitation equipment [4] - The Colorful Charity Foundation has trained nearly 150,000 professional service personnel, directly or indirectly helping around 100,000 elderly individuals improve their quality of life [4] - The "Colorful Starlight" community elderly care project has served over 70,000 elderly individuals in Beijing and Shanghai [4] Group 3: New Initiatives - The "Colorful Health Care Talent" project aims to address the shortage of talent and low social recognition in the elderly care sector by enhancing the visibility and honor of elderly care professionals [6][10] - The project plans to select 100 "Colorful Health Care Talents" nationwide, providing targeted training and resources to improve their professional capabilities [10] - The initiative seeks to attract more individuals to the elderly care industry, making it a respected and rewarding profession [10] Group 4: Long-term Vision - The success of the "Colorful Health Care Talent" project relies on the established public welfare empowerment system of the Taikang Colorful Charity Foundation, which has focused on building the elderly care service talent pool since its inception in 2018 [11] - The foundation emphasizes that public welfare is a collective effort involving government, social organizations, businesses, volunteers, and the public [14] - Taikang Insurance Group promotes a culture of public service, encouraging every individual to contribute to charity, thereby enhancing the overall quality of elderly care services in China [14][15]

跨界转型：从法治媒体到保险赛道，以资源整合撬动行业机遇 何志萍的职业生涯始于《江西法制报》，这段经历不仅赋予她对市场敏锐的洞察力，更让她在资源整合 与品牌运营中积累了独特方法论。在报社期间，她参与策划了多个企业及公益组织活动，覆盖全省多个 社区，成功将法治宣传与民生服务结合，活动参与人数超10万人次。这一项目的落地，不仅提升了报纸 的社会影响力，更让她深刻理解"需求导向"的服务逻辑。2008年，她受朋友引荐进入保险行业，毅然选 择跨界转型。"媒体经验教会我如何用故事连接资源，而保险的本质正是用专业服务回应客户对安全与 未来的需求，两者内核相通。"她如此总结自己的职业转折。 泰康基因：制度赋能与实体资源，成就团队裂变式成长 面对保险行业从产品推销向专业化顾问转型的趋势，何志萍提出"三维竞争力"模型：以健康财富规划师 （HWP）为人才核心，以泰康大健康资源为服务支点，以家族办公室级服务为价值延伸。她的三年规 划中，30名HWP将深度整合医疗、养老、理财资源，为目标客户提供"家庭健康档案""养老社区优先入 住权""跨境医疗绿色通道"等专属权益。"未来的竞争不在保单本身，而在能否成为客户长寿时代的人生 伙伴。"她正推 ...