Core Viewpoint - The revenue growth in advertising and game publishing has led to a recovery in the performance of ShengTian Network (300494.SZ) in Q1 2025 [1] Financial Performance - In Q1 2025, the company achieved an operating revenue of 315 million yuan, a year-on-year increase of 24.16% [1] - The net profit attributable to shareholders was 25.43 million yuan, reflecting a year-on-year growth of 78.56% [1] - The net profit after deducting non-recurring items was 24 million yuan, up 143.8% year-on-year [1] - The net operating cash flow was -4.89 million yuan, an increase of 94.2% year-on-year [1] Business Segments - The main business areas include advertising value-added services and game publishing, with significant revenue growth in advertising services driving overall revenue increase [1] - The advertising business integrated various media resources, including search engines, social platforms, live streaming, short videos, vertical media platforms, and portal websites, to provide systematic marketing services, resulting in a notable rise in advertising revenue [1] - The game publishing segment saw success with the fighting game "Star Wings" and the independent game "Hero's Journey," which gained popularity among domestic and overseas players [1] Historical Financial Data - From 2020 to 2024, the company reported operating revenues of 896 million yuan, 1.22 billion yuan, 1.66 billion yuan, 1.33 billion yuan, and 1.14 billion yuan respectively [2] - The net profits attributable to shareholders during the same period were 60 million yuan, 125 million yuan, 222 million yuan, 169 million yuan, and -261 million yuan [2] - The decline in revenue and profit in 2024 was attributed to decreased game revenue, lower settlement prices, and ongoing preparations for new game releases [2] Strategic Direction - For 2025, the company aims to continue its strategic mission of "empowering scenarios with technology to make entertainment more interesting" [2] - The focus will be on leveraging opportunities brought by technological changes such as AI and virtual reality, driving content innovation and scenario expansion [2] - The company plans to build a three-dimensional development layout consisting of "application layer breakthroughs, model layer deep cultivation, and infrastructure layer consolidation" [2]