Investment Rating - The report initiates coverage with a "Buy" rating for the company [13]. Core Viewpoints - The company has established a diversified business system covering platforms, games, and social interactions, with a solid foundation in the internet cafe management platform and a focus on AI and social gaming to expand its market potential [4][9]. Summary by Sections Company Overview - The company started as an internet cafe management platform and has gradually developed into a scene-based pan-entertainment platform, with a multi-faceted business system that includes platform services, gaming, and social interactions [4][9]. Platform Business - The internet cafe industry is expected to grow steadily, with the online service industry projected to increase from approximately 50 billion in 2023 to around 90 billion by 2024. The company's platform, 易乐游, holds a leading position in the market with a market share of 32.7% as of 2018 [10][66]. Gaming Business - The gaming segment is anticipated to see stable growth, with existing IP games maintaining strong performance and new titles like "真·三国无双 天下" expected to launch in 2025. The self-developed game "星之翼" has shown promising results, indicating the company's capability in game development [11][39]. Social Business - The company has a competitive edge in the social gaming sector with products like "带带电竞" and "给麦," which leverage AI to enhance user experience and create diverse monetization opportunities. The potential for overseas expansion in AI social products is also highlighted [12][39]. Financial Analysis - The company experienced a revenue decline of 14.56% in 2024, attributed to the absence of new IP games and a slight decrease in revenue from major products. However, a significant recovery was noted in Q1 2025, with a revenue growth of 24.16% [33][39]. Future Outlook - The company is expected to see a turning point in performance in 2025, driven by stable revenue from existing games and growth in social products. The forecasted net profits for 2025-2027 are 152 million, 202 million, and 245 million respectively, with corresponding EPS of 0.31, 0.41, and 0.50 [13][39].

Summary of ShengTian Network Conference Call Company Overview - ShengTian Network is focusing on three main business segments: scene business, gaming business, and social platform [2][3][4] Key Points and Arguments Scene Business - The company is transitioning from traditional internet cafes to e-sports hotels and cloud gaming, covering PC, Web, and large-screen terminals [3][4] - The company provides SaaS services for cloud gaming and has extended into advertising [3] - There has been a rebound in internet cafe numbers post-pandemic, contributing to short-term revenue and profit [2][3] Gaming Business - ShengTian Network has acquired game IP operation capabilities through mergers and has successfully launched mobile and C-end games [2][3] - Plans for 2025 include launching a pet-catching SLG hybrid game and "Dynasty Warriors 8," with several games signed for the Steam platform [2][3][4] - The gaming segment is expected to become a significant pillar of future performance [3][4] Social Platform - The "DaiDai" product has provided stable revenue, with increased demand for companionship and cloud social services driven by PC traffic growth [2][4] - The "GeiMai" platform is an AI application content trial platform, enhancing model selection, tuning, and localization capabilities [2][4] AI Initiatives - ShengTian Network is actively investing in AI, including AI glasses and smart cockpit hardware, and developing AI applications on the GeiMai platform [2][5] - The company has built strong application capabilities, optimizing computing power and training for specific vertical materials [5] - To address the challenge of low payment acceptance for AI applications in China, the company has launched virtual podcast and companionship services [6][7] International Market Opportunities - The overseas market shows a strong willingness to pay for AI applications, with high profit margins in vertical products [8] - The company has launched two overseas products: an AI social product and an AI tool product, both achieving initial success [8] - Plans to enhance international competitiveness include launching the AI game "YanLing QiYue" overseas [3][8] Market Trends - The PC gaming market has shown signs of recovery, driven by the release of multi-platform games and an increase in 3A titles [14] - The company is expanding its internet cafe presence to attract more users, particularly women, and modernizing the environment [14] Future Outlook - ShengTian Network aims to improve its industry ranking and become a top player by 2026, despite regulatory challenges [19][20] - The company expects stable operations in the coming quarters, with support from Alibaba to boost revenue [25] - Upcoming game releases include a hybrid pet game and "Dynasty Warriors 8," with a focus on overseas distribution [27][28] Additional Insights - The gaming companionship market has three main demands: team formation, leveling assistance, and emotional support [15][16] - Modern social needs are diverse, with many seeking short-term companionship and shared experiences through the internet [17][18] - The company is focusing on AI social companionship products with diverse character designs to enhance user experience [9][10] Conclusion - ShengTian Network is strategically positioning itself across multiple segments, leveraging AI and gaming to drive future growth while addressing challenges in domestic and international markets [2][3][4][5][8][19][20]

Group 1: Company Performance and Financials - In Q1 2025, the company achieved a revenue of 315 million CNY, representing a year-on-year growth of 24.16% [12] - The net profit attributable to shareholders was 25.43 million CNY, showing a significant increase of 78.56% year-on-year [12] Group 2: Game Development and International Expansion - The company is focusing on overseas expansion in both social and gaming sectors, with key products like "Star Wings" being launched in Japan, Korea, and Southeast Asia [3][5] - "Star Wings" achieved significant success in Japan, ranking second on both Google Play and App Store in its first month, and contributing over 60% to the company's revenue from games in Japan by 2025 [3][5] Group 3: AI and Technology Integration - The company is leveraging its VRACE AI platform to enhance game and social experiences, exploring applications in virtual companionship, content generation, and player behavior analysis [4][15] - The AI-driven social app "Give Mai" integrates multi-modal AI technologies, achieving breakthroughs in emotional analysis and voice recognition [16] Group 4: Strategic Partnerships and IP Development - The company is deepening collaborations with international IP partners like Koei Tecmo to extend the lifecycle of core IPs such as "Three Kingdoms" and "Dynasty Warriors" [3][10] - A partnership with "Koto's Frame Arms Girl" has been established to enhance the IP attributes of "Star Wings" through character and item collaborations [7][8] Group 5: Future Goals and Market Strategy - For 2025, the company aims to drive growth through AI innovations, focusing on content creation and expanding into new entertainment scenarios [9][10] - The company plans to explore acquisition opportunities in gaming, social, AI applications, and AR/VR sectors to strengthen its market position [10]

Core Viewpoint - The company experienced a decline in overall performance in 2024, but showed signs of recovery in Q1 2025 with new product launches and positive growth metrics [1][2][3]. Financial Performance - In 2024, the company reported revenue of 1.136 billion yuan, a year-on-year decrease of 14.56%, and a net profit attributable to shareholders of -261 million yuan, a decline of 253.84% [1]. - For Q1 2025, the company achieved revenue of 315 million yuan, reflecting a year-on-year growth of 24.16%, and a net profit attributable to shareholders of 25 million yuan, an increase of 78.56% [1]. Asset Impairment and Challenges - The company's 2024 performance was pressured by asset impairment, with a net profit of -263 million yuan in Q4 2024, primarily due to an asset impairment loss of 268 million yuan [2]. - The impairment was driven by declining revenues from subsidiary Tianxi Interactive's products, leading to a goodwill impairment provision of 219 million yuan, and underperformance of new products [2]. New Product Launches and Growth Prospects - In Q1 2025, the company returned to a growth trajectory with several new products expected to launch within the year [3]. - The game "Star Wings," developed by an invested company and released in Japan in November 2024, achieved significant success, ranking second on both Google Play and App Store, with over 60% of monthly revenue coming from Japan [3]. - The self-developed IP fighting game "True Three Kingdoms: The World" is currently in the review stage and is expected to launch in 2025 [3]. AI Application Development - The company is actively investing in AI applications, with continuous iterations on its core product "Give Mai," which introduced features like "AI-generated songs" and "AI music greeting cards" in Q1 2025 [4]. - In the gaming sector, the self-developed AI mini-game "Word Spirit Legend" has integrated Doubao AI, and the AI social reasoning mini-game "Secret Bomb" has completed internal platform testing [4]. Revenue and Profit Forecast - The company forecasts revenues of 1.51 billion, 1.74 billion, and 1.95 billion yuan for 2025-2027, with year-on-year growth rates of 33%, 15%, and 12% respectively [5]. - Net profits are projected to be 154 million, 176 million, and 205 million yuan for the same period, with growth rates of 159.26%, 14.14%, and 16.40% respectively [5]. - The price-to-earnings ratios are expected to be 38x, 34x, and 29x for 2025-2027 [5].

Group 1: AI Product Development - The company launched the AI-native music social app "Ge Mai" in 2023, which integrates AI applications for music socializing and creation, achieving breakthroughs in emotional analysis, voice, and text recognition [2][5] - The company plans to introduce AI virtual human features, including AI companions and emotional consultants, enhancing user interaction in social scenarios [3][4] Group 2: AI Strategy and Infrastructure - The company has established a comprehensive AI platform covering application, model, and infrastructure layers, with the AI Innovation Lab founded in 2023 to drive deep integration of AI technology [4][6] - The company has developed its own cloud and computing infrastructure, achieving ultra-low latency of 0-20ms and creating a flexible computing pool to support AI inference needs [6] Group 3: Game Development and IP Strategy - The company is collaborating with international IP partners like Koei Tecmo to develop derivative products and extend the lifecycle of core IPs such as "Romance of the Three Kingdoms" [8][9] - The original IP game "Star Wings" was launched in Japan in November 2024, with plans for releases in Korea and Southeast Asia in 2025, achieving over 60% of monthly revenue from Japan [9][10] Group 4: Financial Performance and Future Outlook - In Q1 2025, the company reported a revenue increase of 24.16% year-on-year, driven by significant growth in advertising and game distribution revenues [12][13] - The company has over 1 billion in cash reserves, providing a solid financial foundation for future development and potential mergers and acquisitions [13] Group 5: Challenges in Overseas Expansion - The company faces challenges in overseas markets, including complex regulatory policies and cultural preferences, which could hinder product acceptance and launch [11] - To mitigate risks, the company has formed specialized operational teams to study target market regulations and user needs [11]

Core Viewpoint - The revenue growth in advertising and game publishing has led to a recovery in the performance of ShengTian Network (300494.SZ) in Q1 2025 [1] Financial Performance - In Q1 2025, the company achieved an operating revenue of 315 million yuan, a year-on-year increase of 24.16% [1] - The net profit attributable to shareholders was 25.43 million yuan, reflecting a year-on-year growth of 78.56% [1] - The net profit after deducting non-recurring items was 24 million yuan, up 143.8% year-on-year [1] - The net operating cash flow was -4.89 million yuan, an increase of 94.2% year-on-year [1] Business Segments - The main business areas include advertising value-added services and game publishing, with significant revenue growth in advertising services driving overall revenue increase [1] - The advertising business integrated various media resources, including search engines, social platforms, live streaming, short videos, vertical media platforms, and portal websites, to provide systematic marketing services, resulting in a notable rise in advertising revenue [1] - The game publishing segment saw success with the fighting game "Star Wings" and the independent game "Hero's Journey," which gained popularity among domestic and overseas players [1] Historical Financial Data - From 2020 to 2024, the company reported operating revenues of 896 million yuan, 1.22 billion yuan, 1.66 billion yuan, 1.33 billion yuan, and 1.14 billion yuan respectively [2] - The net profits attributable to shareholders during the same period were 60 million yuan, 125 million yuan, 222 million yuan, 169 million yuan, and -261 million yuan [2] - The decline in revenue and profit in 2024 was attributed to decreased game revenue, lower settlement prices, and ongoing preparations for new game releases [2] Strategic Direction - For 2025, the company aims to continue its strategic mission of "empowering scenarios with technology to make entertainment more interesting" [2] - The focus will be on leveraging opportunities brought by technological changes such as AI and virtual reality, driving content innovation and scenario expansion [2] - The company plans to build a three-dimensional development layout consisting of "application layer breakthroughs, model layer deep cultivation, and infrastructure layer consolidation" [2]

Performance Overview - In 2024, the company achieved operating revenue of 1.136 billion, a year-on-year decline of 14.56% [1] - The net profit attributable to shareholders was -261 million, and the net profit excluding non-recurring items was -272 million [1] - In Q1 2025, the company reported operating revenue of 315 million, a year-on-year increase of 24.16% [1] - The net profit attributable to shareholders for Q1 2025 was 25.43 million, a year-on-year increase of 78.56% [1] - The net profit excluding non-recurring items for Q1 2025 was 23.99 million, a year-on-year increase of 143.78% [1] Game Releases and Performance - The game "Star Wings" received positive reviews and was launched in the domestic market in Q2 2024, with a release in Japan on November 21, 2024 [2] - "Star Wings" achieved second place on both Google Play and App Store in Japan within its first month and ranked in the top two on Steam's Japanese sales chart [2] - The game "Heroic Legend" launched on Steam in Q2 2024, gaining significant attention and ranking ninth in Steam's domestic sales chart [2] - "Heroic Legend" also performed well in overseas markets, ranking in the top seven on Steam's Korean sales chart [2] - The company plans to release a DLC version for "Heroic Legend" in 2025 and will continue to develop the game for long-term operation [2] Technological Advancements - The company is rapidly iterating its product features and has seen a continuous increase in user numbers [3] - The integration of DeepSeek technology has led to breakthroughs in multi-modal models, including emotion analysis and voice recognition [3] - The launch of the "AI Astrology" feature combines astrology culture with AI technology to enhance user engagement [3] - The company is exploring AI and social interaction scenarios, aiming to develop AI virtual companions and enhance user experience [3] Strategic Partnerships - The company has partnered with NIO and Lantu Motors to explore multi-scenario entry points for cloud gaming [4] - NIO's new smart system version Banyan 3.0.0 will feature cloud gaming support from the company's platform [4] - The collaboration with Lantu Motors aims to enhance the entertainment experience in their new electric SUV [4] Revenue Forecast - The company is expected to achieve operating revenues of 1.533 billion, 1.809 billion, and 1.990 billion for the years 2025 to 2027, respectively [4] - The net profit attributable to shareholders is projected to be 141 million, 166 million, and 192 million for the same period [4] - Corresponding price-to-earnings ratios are estimated at 37, 32, and 27 times [4]

在游戏业务方面，公司在2024年发行的格斗类游戏《星之翼》和独立游戏《活侠传》在上线后，均获得 了国内及海外玩家的喜爱，取得较好成绩。其中《星之翼》自开通Steam端登录渠道以来，不仅其人气 在中国国内持续攀升，更吸引了日本格斗爱好者的广泛关注。 盛天网络方面表示，未来公司将紧跟AIGC、虚拟现实等新技术变革下带来的产业机遇，全速推进 AI+的应用战略落地。 根据同期发布的2024年年报，盛天网络去年全年实现营业收入11.36亿元，同比下降14.56%。2024年， 该公司IP运营业务收入较上年同期降幅较大，主要原因是游戏流水下降及部分结算价格下降，新游戏产 品的发行还在筹备过程中。 但从今年一季度财务数据看，盛天网络营收、净利润触底回升态势明显，主要原因是广告业务收入和游 戏发行业务收入同比增加导致。 广告业务方面，今年一季度，盛天网络整合自有平台的媒介资源以及搜索引擎、社交平台、直播平台、 短视频、垂直媒体平台、门户网站等多种媒介资源和多种传播形式，为全网广告客户提供系统化的营销 服务，其广告收入提升显著。 （原标题：广告和游戏发行收入增加 盛天网络一季度净利润同比增长78.56%） 4月28日，盛天网络 ...

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company reported a revenue of 1.136 billion yuan in 2024, a year-on-year decline of 14.56%, and a net profit attributable to shareholders of -261 million yuan [1] - In Q1 2025, the company achieved a revenue of 315 million yuan, a year-on-year increase of 24.16%, and a net profit attributable to shareholders of 25.43 million yuan, a year-on-year increase of 78.56% [1] - The new games "Star Wings" and "Heroic Legend" have received positive feedback and are expected to expand into new markets [2] - The integration of AI applications through the "Give Mai" platform is showing promising results, enhancing user engagement and social interaction [3] - Collaborations with NIO and Lantu Motors for cloud gaming support are set to enhance the entertainment experience in vehicles [4] - Revenue projections for 2025-2027 are 1.533 billion, 1.809 billion, and 1.990 billion yuan respectively, with net profits expected to be 141 million, 166 million, and 192 million yuan [4] Financial Overview - In 2024, the company experienced a revenue decline of 14.56% compared to 2023, with a projected revenue growth of 35% in 2025 [5] - The net profit for 2024 is projected to be -261 million yuan, with a significant recovery expected in 2025 with a net profit of 141 million yuan [5] - The earnings per share (EPS) is expected to recover from -0.53 yuan in 2024 to 0.29 yuan in 2025 [5] - The company’s price-to-earnings (P/E) ratio is projected to be 37, 32, and 27 for the years 2025, 2026, and 2027 respectively [5]