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大数据显示:广州跻身暑期热门旅游目的地“文旅+”消费链条 激发广州热力值
Guang Zhou Ri Bao· 2025-08-07 17:29
Group 1 - The summer tourism season in Guangdong and Guangzhou has seen a significant increase in popularity, driven by events, performances, and cultural activities, with the "Eight Scenic Spots of Yangcheng" selection gaining widespread attention [1][2][3] - Guangzhou received 113 million tourists in the first half of the year, a 6.3% increase year-on-year, with total cultural tourism consumption reaching 162.18 billion yuan, up 8.1% [3] - The "Yangcheng Eight Scenic Spots" initiative is expected to enhance Guangzhou's cultural tourism appeal and promote industry upgrades through the exploration of cultural IP [2][3] Group 2 - The "ticket economy" has emerged as a new driver of consumption, with events and performances linking various aspects of the tourism experience, leading to increased spending in dining, accommodation, and entertainment [4][5] - Night tourism has gained traction, with activities such as night markets and music festivals contributing to the growth of related industries, showcasing a strong synergy between night life and tourism [7][8] - Guangdong has launched six major night consumption activities from July to September, aiming to boost the night economy and enhance cultural tourism experiences [10] Group 3 - The upcoming 15th National Games is expected to further stimulate tourism and cultural consumption in Guangdong, with a focus on integrating sports with cultural and culinary experiences [11][12] - The "Yangcheng Eight Scenic Spots" initiative is driving interest in specific areas, while themes like events, performances, and night tours are becoming increasingly popular, indicating a shift in tourism models and consumer preferences [12]