Core Insights - The article highlights the integration of sports events with tourism and local culture by Guangzhou Lingnan Group, aiming to enhance visitor experiences during the 15th National Games and the Special Olympics [1][2] Group 1: Event and Tourism Integration - Lingnan Group leverages its resources in the cultural and tourism industry to create innovative products and services that combine event attendance with local experiences [1] - The company has launched a "Travel with the Event" tourism product that includes tickets to rare events and integrates local landmarks, cultural experiences, and regional cuisine [1] - Since November, the company has successfully organized travel groups for various sports events, marking the beginning of a peak travel period for spectators [1] Group 2: Culinary Experience - The concept of "Culinary Delights at the National Games" is emphasized, with hotels offering themed dishes that highlight seasonal ingredients and local flavors [2] - Notable offerings include "Cantonese Peking Duck" and "Eight Min Family Banquet," which aim to satisfy visitors' culinary desires while showcasing Cantonese culture [2] - Hotels are enhancing the event atmosphere with themed decorations and providing fitness facilities to extend the excitement of the games into the guests' daily experiences [2] Group 3: Ticket-Based Promotions - Lingnan Group has introduced a ticket stub benefits program, allowing visitors to redeem discounts on accommodations and dining by presenting their event tickets [3] - This initiative aims to activate the "ticket stub economy" and enhance the overall spectator experience [3] - The company plans to continue developing a comprehensive service model that connects event attendance, dining, accommodation, and consumer experiences [3]