Core Insights - Shenlong Automobile is facing a significant decline in sales, with a 24.9% year-on-year drop in the first ten months of 2025, following a 35.81% decline in 2023 and a 15% drop in 2024, indicating a persistent downward trend since 2016 [2][3][4] - The company is struggling with a misalignment between its product offerings and market demand, particularly in the rapidly growing Chinese electric vehicle market, where its new energy vehicle (NEV) models account for less than 3% of total sales [2][4] - Shenlong has initiated several strategic measures, including appointing a new general manager, launching a "return of old employees" program, and introducing a "lifetime warranty" policy for engines to retain its customer base [3][4] Sales Performance - In 2020, Shenlong's sales plummeted to 50,300 units, and by October 2025, sales had further decreased to 42,400 units, marking a critical point for the company [2] - The company experienced a drastic decline from a peak of 710,000 units in 2016 to 600,000 units, with continuous drops over the following years [2] Strategic Initiatives - The appointment of veteran executive Lü Haitao as general manager aims to leverage his experience to revitalize the company, having previously led Shenlong to achieve sales of 700,000 units [3] - Shenlong is implementing a "direct sales + sharing" model to enhance market coverage in first- and second-tier cities, addressing the gaps left by a shrinking dealer network [3] New Energy Vehicle Strategy - Shenlong plans to launch eight new energy models over the next five years, focusing on pure electric, plug-in hybrid, and range-extended power systems [4] - The company aims to differentiate its offerings in the competitive A-class pure electric SUV market by emphasizing comfort and practicality rather than competing on smart features [4] - Upcoming models, including E5008, E2008, and E308, are seen as potential key products to reverse the current sales decline [4]