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市场分析:苹果公司下调佣金利好中国游戏开发商
Xin Lang Cai Jing· 2026-03-13 05:16
Core Viewpoint - Apple's recent decision to lower its commission rates in China is beneficial for local game developers and companies offering subscription services through apps [1] Group 1: Commission Rate Changes - Starting from Sunday, Apple will reduce its commission rate for in-app purchases and paid app transactions in China from 30% to 25% [1] - This change is expected to increase the gross margins for Chinese gaming companies, particularly Tencent, NetEase, and Century Huatong [1] Group 2: Impact on Competitors - Analysts suggest that this move may pressure Android app stores in China to also lower their commission rates, which currently stand at around 50% for most new games [1] - Although some fees have slightly decreased in recent years through case-by-case negotiations, the overall high commission rates remain a concern for developers [1]
X @外汇交易员
外汇交易员· 2025-10-21 03:04
据路透社报道,代表55位中国iPhone和iPad用户的王琼飞律师表示,已向市场监管部门举报苹果滥用其市场支配地位,涉嫌违反中国《反垄断法》,行为包括强制消费者必须通过苹果的“应用内购买”(In-App Purchase)系统购买数字商品;限制应用仅能通过App Store下载;以及对应用内购交易收取高达30%的佣金。 ...