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2025年中国跨境电商ERP市场研究报告
Sou Hu Cai Jing· 2025-11-06 15:02
Core Insights - The Chinese cross-border e-commerce ERP market is expected to grow significantly, reaching a market size of 1.96 billion yuan in 2024, with an average annual growth rate of 27.8% from 2020 to 2024, and a projected compound annual growth rate (CAGR) of over 30% from 2025 to 2029 [1][4][5]. Group 1: Market Growth and Drivers - The growth of the cross-border e-commerce ERP market is driven by factors such as the diversification of e-commerce platforms, accelerated overseas warehouse construction, the penetration of AI technology, SaaS upgrades, policy support, and increased digitalization among small and medium-sized sellers [1][5][6]. - The market is transitioning from being an auxiliary tool to becoming a central operational hub, covering 12 core business processes including product selection, listing, marketing, warehousing, finance, and tax declaration [1][4][6]. Group 2: Competitive Landscape - The market is characterized by a concentration of leading players, with Dingxiaomi ERP holding a 34.8% market share with 1.8 million registered users, while Saihu ERP has the fastest growth rate at 113% CAGR [1][7]. - The competition is shifting from functional coverage to intelligence and ecosystem collaboration, with major vendors focusing on API openness, intelligent advertising algorithms, and comprehensive data management to create differentiated barriers [1][7]. Group 3: Technological Evolution - The ERP systems have evolved through stages of basic investment and automatic optimization, now entering an era of AI-driven advertising optimization, which includes real-time intelligent bidding, automatic creative generation, and causal attribution [1][5][7]. - Future ERP systems are expected to deepen the application of AI and big data, enhancing multi-platform integration, full-link visualization, and intelligent decision-making capabilities to empower high-quality development in the cross-border e-commerce sector [1][4][6]. Group 4: Policy and Infrastructure Support - The Chinese government is actively promoting the development of cross-border e-commerce through various policies, including the establishment of comprehensive pilot zones and standardization of electronic documents, which facilitate the transition from rapid growth to high-quality development [1][5][27]. - As of May 2024, there are over 1,800 overseas warehouses covering more than 22 million square meters, which significantly enhances the application of ERP in inventory allocation, fulfillment tracking, and customs declaration [1][5][27]. Group 5: Market Size and Future Projections - The total import and export volume of China's cross-border e-commerce is projected to continue its steady growth, with exports accounting for 82% of the total in 2024, solidifying its role as a key driver of China's foreign trade [1][4][29]. - The market size is expected to reach 4.3 trillion yuan in 2024, with a consistent trend of double-digit growth over the past five years [1][4][29].