推动文化和旅游深度融合发展，是以习近平同志为核心的党中央作出的重大决策，对满足人民美好生活 需要、赋能经济社会发展、建设文化强国和旅游强国具有重要意义。党的十八大以来，我国推动文化与 旅游领域市场要素互通，文旅融合发展的新模式、新业态不断涌现，文旅市场不断繁荣。针对目前还存 在的同质化竞争激烈、融合层次不深、融合效益不强等问题，要坚持保护优先、合理开发、永续利用， 以文塑旅、以旅彰文，多措并举推进文化和旅游更广范围、更深层次、更高水平融合发展。 文旅融合赋能经济社会发展 改革开放初期，旅游业曾被赋予创汇功能，侧重于设施建设与景区开发，而文化事业主要承担公共服务 职能。文化和旅游相互促进主要体现为资源层面的初步利用，即以文物古迹、风景名胜为旅游活动的核 心吸引物，行政管理方面缺乏统筹谋划和系统规划，存在合作领域不宽广、合作机制不顺畅等问题。随 着居民消费能力提升，单一的观光游难以满足日益增长的市场需求。2009年，《关于促进文化与旅游结 合发展的指导意见》发布，对文化旅游结合的工作机制进行了安排。 进入新时代，文化和旅游从产业协作走向机构整合，逐步向深度融合发展。2016年国务院印发《"十三 五"旅游业发展规划 ...

Core Viewpoint - The article discusses the strategic development of Hainan as an international tourism consumption center, emphasizing the need for high-quality tourism development and the implementation of new regulations to enhance the tourism industry [1][3]. Group 1: Strategic Development - Hainan is positioned as a key international tourism consumption center, which requires higher standards and comprehensive development in the tourism sector [1]. - The tourism industry is a major driver of Hainan's economic growth and showcases the achievements of China's reform and opening-up [1][3]. Group 2: Regulatory Framework - The "Hainan Free Trade Port Tourism Regulations" will take effect on December 1, 2025, focusing on tourism openness and internationalization [3]. - The regulations aim to enhance foreign investment in tourism, optimize duty-free policies, and promote innovative tourism experiences [3][4]. Group 3: Tourism Diversification - Hainan's tourism is shifting from traditional sightseeing to personalized, immersive experiences, integrating culture, sports, and wellness [1][4]. - The regulations encourage the development of diverse tourism products, including marine tourism, cultural performances, and eco-tourism [4][5]. Group 4: Safety and Market Regulation - The regulations establish strict management for high-risk tourism activities, ensuring safety and professionalism in the industry [5]. - A comprehensive regulatory system is being implemented to combat issues like "zero-cost tours" and forced shopping, enhancing the overall tourism environment [5][6].