Core Viewpoint - The article discusses the controversy surrounding the "Kangzitou Yunnan Bencao Yatongning Herbal Care Spray," which claims to treat various dental issues but has been criticized for misleading advertising and lack of medical efficacy [1][5][11] Product Claims and Issues - The product was marketed as a solution for multiple dental pain issues, including pain while eating or drinking, cavities, and gum inflammation, claiming to be more convenient than visiting a dentist [1][2][5] - Despite the removal of promotional videos from the sales page, customer service continues to assert that the product can "gradually repair and protect teeth" and suppress bacterial growth [2][6][9] Regulatory and Compliance Concerns - The product is not classified as a medicine but rather as a herbal mouth and nasal care liquid, with its formulation based on various herbal ingredients [5] - The product's packaging states it cannot replace medicine, yet it still promotes effectiveness against multiple oral diseases, which raises legal concerns under Chinese advertising laws [5][11] - The seller, Wuhan Maizhenxuan Network Technology Co., Ltd., has been listed in an abnormal business operation directory due to not operating at its registered address [10] Expert Opinions - Medical professionals have expressed skepticism regarding the product's claims, stating that a single product cannot effectively address the diverse mechanisms behind various dental issues [11]

Core Viewpoint - The article discusses the marketing and claims surrounding a product named "Kangzi Head Yunnan Herbal Pain Relief Spray," which is frequently advertised in television dramas, highlighting its purported effectiveness for various dental issues despite being a non-medical herbal mouth and nasal care liquid [1][2][3]. Product Claims and Advertising - The product claims to address multiple oral health issues, including tooth sensitivity, gum swelling, and various types of dental pain, with exaggerated statements in its advertisements [2][3][4]. - The advertising includes phrases suggesting extreme effectiveness, such as "you won't believe the results" and "it can solve any dental problem," which may mislead consumers regarding its actual capabilities [3][6]. Product Identity and Regulation - The product is identified as a herbal mouth and nasal care liquid, not a pharmaceutical product, and is produced by a company that was established only a year ago, contradicting claims of being an "11-year old national brand" [4][9]. - The product's packaging states it cannot replace medications, yet the advertising implies it can treat various dental conditions, potentially violating advertising laws in China [6][8]. Expert Opinions - Experts express skepticism about the product's claims, noting that the conditions it purports to treat have different underlying mechanisms, making it unlikely for a single product to effectively address all of them [7][22]. - Medical professionals warn consumers to be cautious of exaggerated marketing claims and to differentiate between care products, medications, and medical devices [22]. Market Context - The oral health market is experiencing growth, with retail sales of oral care products reaching 26.66 billion yuan in 2023, reflecting a 5.3% increase year-on-year [22]. - Consumers are advised to remain rational and informed when selecting products, ensuring they understand the distinctions between different types of oral care products [22].