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乡土风味飘四方 消费帮促助振兴
Xin Hua Ri Bao· 2025-12-16 21:51
Group 1 - The core idea of the articles revolves around the promotion of high-quality agricultural products from Xiangshui to various sectors, including government offices, state-owned enterprises, and universities, through a series of marketing events aimed at supporting rural revitalization [1][2][3] - The "Four Advances" initiative, led by the provincial rural revitalization work team, aims to establish a direct sales channel for agricultural products from rural areas to urban consumers, thereby enhancing the connection between farmers and consumers [1] - Events such as the agricultural product exhibition at Yancheng Normal University and Yancheng Institute of Technology showcased a variety of local products, including fresh lotus roots and nutritious iron skin dendrobium, attracting significant interest from students and faculty [1] Group 2 - In May, a promotional event in Changzhou's Zhonglou District highlighted Xiangshui's geographical indicator products, such as Xiangshui broccoli and watermelon, which received positive feedback from consumers, indicating a growing trend in green consumption [2] - The autumn events in Nanjing's state-owned enterprises featured popular local products like sweet autumn pears and corn juice, with sales reaching nearly 50,000 yuan, demonstrating strong demand for these agricultural goods [2] - A November event at the provincial government service center showcased over 50 types of agricultural products, receiving enthusiastic responses from attendees, which underscores the importance of connecting quality agricultural production with effective sales channels [3]