1月22日，记者从市商务局获悉，2025年我市电商产业保持快速发展态势，直播经济成为拉动消费、推 广特产的重要载体。全年实现网络零售额91.4亿元，同比增长7.9%，总量排名位居全区第四。其中，农 产品网络零售额达12.1亿元，排名全区第三，直播零售额达3.18亿元。 我市举办2025年村干部上线·直播助农活动。（铁山港区委宣传部供图） 据浪潮卓数数据，2025年，我市农产品线上销售表现突出，"北海甄选""劲仔""美厨"3家企业入选全区 农产品网络销售前20名。全年累计带货主播达到563人，直播观看互动量超过3.5亿人次。 据介绍，为加强人才建设，我市创新推出"农村电商人才培育"行动项目，整合多部门资源力量，通过系 统调研摸底、分层分类培训、实战平台搭建、专项政策支持等系列举措，初步构建起市、县（区）、 镇、村四级联动的农村电商人才培育体系。项目实施以来，累计开展专业化培训20余场，培育农村电商 骨干2000余人次，孵化带货主播300余名，建成直播基地9个、标准直播间47间，直接带动农民增收超2 亿元，为农村电商发展提供有力人才支撑。 在特色产业推广方面，我市重点推动海鸭蛋产业"走出去"，组织企业参加全国糖酒 ...

Group 1 - The core idea of the articles revolves around the promotion of high-quality agricultural products from Xiangshui to various sectors, including government offices, state-owned enterprises, and universities, through a series of marketing events aimed at supporting rural revitalization [1][2][3] - The "Four Advances" initiative, led by the provincial rural revitalization work team, aims to establish a direct sales channel for agricultural products from rural areas to urban consumers, thereby enhancing the connection between farmers and consumers [1] - Events such as the agricultural product exhibition at Yancheng Normal University and Yancheng Institute of Technology showcased a variety of local products, including fresh lotus roots and nutritious iron skin dendrobium, attracting significant interest from students and faculty [1] Group 2 - In May, a promotional event in Changzhou's Zhonglou District highlighted Xiangshui's geographical indicator products, such as Xiangshui broccoli and watermelon, which received positive feedback from consumers, indicating a growing trend in green consumption [2] - The autumn events in Nanjing's state-owned enterprises featured popular local products like sweet autumn pears and corn juice, with sales reaching nearly 50,000 yuan, demonstrating strong demand for these agricultural goods [2] - A November event at the provincial government service center showcased over 50 types of agricultural products, receiving enthusiastic responses from attendees, which underscores the importance of connecting quality agricultural production with effective sales channels [3]

Core Insights - The event "壮美广西·桂品入湾" aims to enhance the connection between Guangxi agricultural products and the Guangdong-Hong Kong-Macao Greater Bay Area market [1] - The signing ceremony resulted in record-high cooperation agreements between Guangxi exhibitors and Bay Area buyers, covering various product categories [3] Group 1: Event Overview - The event took place from November 28 to 29 at the Guangdong Regional Cooperation Consumption Assistance Product Trading Center [1] - Activities included production and sales matching, on-site exhibitions, and cultural performances to promote Guangxi agricultural products [1] Group 2: Product Promotion - Exhibitors from five cities in Guangxi showcased their competitive products, including葛制品 (kudzu products),海产加工品 (marine processed products),特色干货 (specialty dried goods), and金花茶系列 (golden flower tea series) [3] - Specific highlights included: - Wuzhou's focus on high-quality kudzu products emphasizing ecological planting and deep processing advantages [3] - Beihai's promotion of standardized marine processed products leveraging marine resources [3] - Qinzhou's emphasis on traditional lychee combined with modern technology in production [3] - Fangchenggang's introduction of golden flower tea products and their health benefits [3] - Yulin's presentation of local high-quality tea with a standardized production and processing system [3] Group 3: On-site Sales - The on-site exhibition attracted significant attention, featuring high-quality specialty agricultural products such as lychee vinegar, Xingye red tea, Liubao tea, sea duck eggs, and kudzu powder [4] - The display included green foods, organic agricultural products, and geographical indication products, ensuring consumer confidence in their purchases [4]

Core Insights - The "One Product One Broadcast" initiative in Guantao County has successfully transitioned from relying on external support to self-sustained operations, achieving a sales revenue of 43.18 million yuan by November this year [3][4] - The county has established an efficient coordination mechanism involving county-level officials, subsidiaries, and functional departments to ensure product quality and service support [3] - Guantao County has developed a precise operational model of "trial-error-optimization" in e-commerce, utilizing major platforms like Kuaishou, Douyin, and Pinduoduo to promote local agricultural products [3][4] Sales Performance - The sales revenue of Guantao County's "One Product One Broadcast" trade company reached 43.18 million yuan, with business segments achieving self-profitability [3] - The collaboration with local influencers has led to an 80% increase in sales volume, with monthly agricultural product sales stabilizing at over 300,000 yuan [4] Product Development and Training - Guantao County has upgraded the packaging of agricultural products like black wheat and eggs, enhancing their market competitiveness and added value [4] - A live broadcast directory has been established, covering 310 products, and over 120 local hosts have been trained through 19 specialized training sessions [4] Future Plans - The county plans to deepen the integration of e-commerce with local industries, focusing on resource sharing, logistics cost control, financial empowerment, and strengthening supply chains [4]

Core Insights - The event showcased nearly 100 enterprises and their agricultural products, emphasizing the unique qualities of He Pu's offerings in the Greater Bay Area [1][3][4] Group 1: Event Highlights - The event featured over 80 enterprises displaying a diverse range of local agricultural products, including He Pu's mooncakes, sea duck eggs, and lychees, which attracted significant consumer interest [10][12][14] - The branding influence of He Pu's products is on the rise, with promotional activities enhancing consumer awareness of their ecological value and quality advantages [17][18][19] - Collaboration within the agricultural industry has deepened, with partnerships formed with leading agricultural enterprises and e-commerce platforms in Guangzhou, particularly in areas like prepared food development and cold chain logistics [21][22][23] Group 2: Future Development Plans - He Pu County aims to align with Greater Bay Area market standards by establishing a quality safety traceability system and promoting green and organic product certifications [26][27] - The strategy includes expanding both online and offline sales channels, focusing on e-commerce platforms, and developing live-streaming sales teams to enhance market competitiveness [28][29][30] - Plans to deepen the integration of agriculture with tourism and culture are underway, promoting projects that combine agricultural products with travel and cultural experiences [32][34]