海南日报讯(海南日报全媒体记者 林博新)近日，正大咖啡旗下创新品牌隆伯斯塔在北京东方广场 正式开业，标志着海南兴隆咖啡首次走出海南岛，迈出布局全国市场的关键一步。该门店位于北京市东 城区东长安街1号东方新天地商场，是兴隆咖啡在华北地区的重要亮相。 隆伯斯塔北京东方广场店选址于核心商圈东方新天地，依托高端客群与丰富商务资源，致力于打造 连接北京与海南的文化咖啡体验空间。品牌命名融合海南"兴隆"地名与咖啡品种"罗布斯塔"，寓意对侨 乡历史的传承与致敬。 门店产品涵盖三大系列：兴隆咖啡系列包括南忘炭烧、古村纯品等经典款及创意特调;IIAC金奖系 列采用精品阿拉比卡豆，展现品质多元化;另有特色茶饮果饮丰富选择。餐食方面提供从早餐到下午茶 的全时段体验，包括火腿芝士恰巴塔、法式香酥可颂等主食，以及开心果巴斯克、咖啡豆卡布芝士等融 合咖啡元素的甜点。 隆伯斯塔的未来发展将依托兴隆咖啡文化园的产业基础，该园区作为国家AAA级旅游景区，承担 咖啡种植、加工、文化研学与旅游观光等全产业链功能，为品牌提供品质保障与文化支撑。 ...

Core Insights - High-end burger brand Blue Frog has transformed its Beijing Guomao store into a bakery, indicating a strategic shift to diversify its product offerings beyond burgers [2][3][4] - The bakery features a range of baked goods priced between 12-38 yuan, significantly lower than the starting price of 78 yuan for its signature burgers, suggesting an attempt to attract a broader customer base [3][4] - Blue Frog's initiative to expand its menu and introduce bakery items aligns with its promotional slogan "Not just burgers" as it aims to enhance customer engagement and adapt to changing market conditions [8][17] Company Strategy - The newly opened bakery offers products such as strawberry soufflé, carrot cake, and various breads, while still retaining its original burger and grill offerings [4][12] - Blue Frog has been experimenting with desserts and baked goods in its existing stores prior to the bakery launch, indicating a gradual approach to product line expansion [6][7] - The company has introduced promotional packages, such as afternoon tea sets and discounts on specific days, to stimulate sales and increase foot traffic [11][12] Market Context - The high-end burger segment has faced challenges in recent years, with several brands, including Blue Frog, experiencing stagnation in store growth and customer interest [13][16] - The market for premium burgers, which once thrived, has seen a decline in consumer enthusiasm, prompting brands to seek new revenue streams through diversification [15][16] - Competitors in the high-end burger space are also adapting by introducing new product lines and promotional strategies to remain relevant in a more price-sensitive market [17][18]