Workflow
开盖习酒
icon
Search documents
让酒企“发飙”的开盖酒是什么?
Sou Hu Cai Jing· 2025-11-05 09:38
Core Viewpoint - The rise of "open bottle" and "open cap" liquor products poses significant risks for both consumers and liquor companies, leading to potential quality issues and market disruptions [12][13]. Group 1: Company Responses - Guizhou Xijiu issued a statement on October 23, declaring it will no longer provide inspection or after-sales services for open bottle and open cap products, thus not assuming quality guarantee responsibilities [1]. - The company defines open bottle and open cap products as those with damaged original packaging or opened caps, while "light bottle" products refer to those sold without their original packaging [1]. Group 2: Market Dynamics - The prevalence of open cap liquor is linked to liquor companies' "open bottle scan" red envelope policies, which incentivize sales through cash and points rewards for consumers and distributors [7]. - Some merchants are selling open cap liquor at significantly lower prices compared to official channels, with a reported price difference of over 200 yuan for the same product [1][6]. Group 3: Consumer Risks - Consumers may mistakenly believe they are getting a bargain, but they risk purchasing inferior or counterfeit products due to the lack of proper labeling and traceability [13]. - The exposure of liquor to air after opening can lead to quality degradation, and the absence of shopping receipts complicates the process of seeking redress in case of issues [12][13]. Group 4: Regulatory Concerns - The sale of open cap and light bottle products is seen as a violation of multiple laws, including the Food Safety Law and Consumer Rights Protection Law, which undermines market order and consumer rights [15]. - Regulatory bodies have issued warnings about the safety risks associated with these products, urging consumers to purchase liquor from reputable channels to minimize risks [12][15].
“违规”“不提供任何检验和售后服务”,让酒企“发飙”的开盖酒是啥
Xin Lang Cai Jing· 2025-10-26 07:13
Core Viewpoint - The rise of "open bottle" and "open cap" liquor products in the market is linked to promotional strategies by liquor companies, leading to consumer confusion and potential risks associated with these products [1][8][11]. Group 1: Market Dynamics - Major e-commerce platforms have initiated promotional activities for "Double Eleven," resulting in a surge in consumer spending, but also the emergence of consumption irregularities [1]. - Guizhou Xijiu has announced it will no longer provide inspection or after-sales services for open bottle and open cap products, distancing itself from quality assurance responsibilities [1][3]. Group 2: Consumer Behavior and Pricing - Consumers are puzzled by the existence of open bottle and open cap products, which are often sold at significantly lower prices compared to standard products [8]. - The price difference is attributed to liquor companies' "open bottle scan" red envelope policies, which incentivize sales but have inadvertently led to the proliferation of these irregular products [8][9]. Group 3: Risks and Regulatory Concerns - The sale of open bottle and open cap products poses risks to both liquor companies and consumers, including potential quality issues and the disruption of pricing systems [11]. - Regulatory bodies have raised concerns about the safety risks associated with these products, highlighting violations of multiple laws, including the Food Safety Law and Consumer Rights Protection Law [11][12].