Summary of the Conference Call for Guibao Pet (乖宝宠物) Company Overview - Guibao Pet focuses on the pet food industry, particularly in the production of dried meat products and its own brands, including Maifudi (麦富迪) and Fuleijiate (弗利加特) [2][17]. Key Points Industry and Market Dynamics - The pet food industry is experiencing challenges due to international circumstances, with an expected growth rate of approximately 5% for 2025, which is lower than the growth rate in the first half of the year [2][25]. - The company is shifting its focus towards domestic brand development and does not plan to expand its OEM (Original Equipment Manufacturer) business [2][9]. Financial Performance - The gross margin for the OEM business has declined by over 2 percentage points due to currency fluctuations and customer price reductions, with no significant improvement expected in Q4 [2][7][10]. - The company aims for a revenue target of 10 billion by 2027, with a net profit margin of 10% as a condition for unlocking stock incentives [3][32]. Brand Performance - Maifudi accounts for approximately 80% of the company's revenue, while Fuleijiate contributes around 20%. Fuleijiate is expected to grow over 100% in 2024, but growth is anticipated to slow down thereafter [2][16][17]. - Maifudi aims for growth of 35%-40% in 2025, which is 1-2 times the industry average growth rate of about 15% [2][16][21]. Sales Channels - Online sales are primarily through direct sales, accounting for 90% of revenue, with Tmall and Douyin (TikTok) being the main platforms, where Douyin is expected to surpass Tmall by 2026 [2][27][28]. - The company has added offline channels for brand promotion, including Sam's Club and Costco, but these are not expected to significantly boost sales [29][30]. Challenges and Risks - The company faces risks in the U.S. market due to customer loss primarily attributed to tariff policies, with the worst-case scenario being a complete loss of U.S. business [2][24]. - The OEM business is projected to grow only in single digits for 2025, with a significant decline in the U.S. market share expected [2][25]. Product Development and Strategy - The company emphasizes a high-end product strategy, focusing on brands like Fuleijiate and BUF, with a commitment to scientific feeding principles [2][31][33]. - New product launches, such as Shuran and high-fresh meat products, have received positive market feedback, although the latter is still in its early stages [19][22]. Future Outlook - The company is committed to increasing the proportion of its own brands, which will enhance profitability despite not focusing on immediate profit margin improvements [32][34]. - The overall strategy is to balance revenue growth with maintaining a healthy profit margin, ensuring sustainable development without sacrificing profitability for growth [32]. Additional Insights - The company’s production capacity utilization is currently above 80%, with all factories operating at near full capacity during peak sales periods [6]. - The gross margin for the OEM business is expected to remain under pressure due to uncontrollable factors such as currency fluctuations and raw material prices [10][24]. This summary encapsulates the key insights from the conference call, highlighting the company's strategic direction, financial performance, market challenges, and future outlook in the pet food industry.