长江商报消息 ●长江商报记者 汪静 乖宝宠物（301498.SZ）将在海外投资建厂了。 11月21日晚间，乖宝宠物发布公告，拟以自有资金及自筹资金总投资9.5亿元建设新西兰高端宠物食品 项目。该项目计划分期实施，总建设周期5年，其中一期投资额3.5亿元。 长江商报记者注意到，乖宝宠物已在泰国拥有生产基地，本次在新西兰建厂，其认为，该项目旨在整合 新西兰优质原料供应与先进生产技术优势，满足全球高端宠物食品市场需求，优化全球供应链布局，分 散市场波动风险，实现收入结构与品牌价值双提升。 目前，乖宝宠物持续发展自有品牌。根据乖宝宠物公众号11月18日消息，2025年双11期间乖宝宠物自有 品牌全网销售额近11亿元，累计发货超880万单。其中，麦富迪品牌销售额突破6.88亿元，同比增长 35%；弗列加特品牌销售额突破3.35亿元，同比增长51%。 据京东双11全周期战报，乖宝宠物旗下麦富迪在干粮、零食等多子类目中稳居前二，其零食类目销售额 位列第一。 拟9.5亿投建海外项目 11月21日晚间，乖宝宠物发布公告称，公司拟以自有资金及自筹资金投资建设新西兰高端宠物食品项 目，总投资9.5亿元，计划分期投资，总建设周期5年 ...

双十一宠物赛道韧性增长，国货头部阵营排名明显分化 1)行业大盘延续高景气成长势头：据久谦及飞瓜数据，10M25宠物食品线上销售额同增28%至47亿元； 2)国货品牌分化：乖宝、鲜朗、金故排名靠前，蓝氏、诚实一口存在下滑。天猫方面，鲜朗/麦富迪/弗 列加特位列前三，同比+1/-1/+1名；蓝氏/诚实一口位列第四/第六，同比-1/-1名。抖音方面，麦富迪/金 故位列前二，去年同期金故未进入前十名，诚实一口/鲜朗位列第七/第九，同比-4/-3名。3)外资排名提 升：皇家/渴望/爱肯拿位列天猫第五/第七/第十，同比+1/+2/持平。 智通财经APP获悉，中金发布研报称，据久谦及飞瓜数据，10M25宠物食品线上销售额同增28%至47亿 元，分品牌上看，乖宝、鲜朗、金故排名靠前，蓝氏、诚实一口存在下滑。2H25宠食线上CR3/CR5分 别为12.1%/16.2%，同比+2.2/2.8ppt，头部品牌份额正在加速集中。当前宠食行业竞争已行至中局，国 货头部品牌正处份额加速提升的战略机遇期，阵营排名将继续分化，同时或伴随费用率的阶段性抬升。 看好全产业链布局的国货龙头中长期成长确定性，推荐乖宝宠物(301498.SZ)、中宠 ...

Core Insights - The pet consumption market in China continues to thrive, with significant sales growth reported during the 2025 "Double 11" shopping festival, particularly for domestic brands like Guibao Pet and its brands Maifudi and Fleagart [1][2] - The overall pet market in China is projected to exceed 811.4 billion yuan by 2025, with pet food being the largest segment, indicating strong demand and growth potential in the pet economy [3] Company Performance - Guibao Pet's self-owned brand sales reached nearly 1.1 billion yuan during the 2025 "Double 11," with Maifudi and Fleagart achieving sales of 688 million yuan and 335 million yuan, respectively, marking year-on-year growth of 35% and 51% [1] - Other leading companies like Zhongchong Co. and Petty Co. also reported strong sales growth during the same period, confirming the robust demand in the pet food market [1][2] - Guibao Pet maintained its leading position in the domestic pet food market, with a strong brand presence and high user recognition [2] Market Trends - The consumer base for pet products is increasingly favoring online purchasing, particularly through short videos and social media, reflecting a shift towards more informed and quality-focused buying decisions [3] - The pet industry is transitioning from basic feeding to a more refined approach, with consumers seeking higher quality and brand reputation in their purchases [3] Global and Local Strategies - Zhongchong Co. has established over 22 modern production bases globally and is actively promoting its brands internationally, achieving significant market recognition [4] - Petty Co. is focusing on the pet baking food segment and is investing in product innovation and supply chain collaboration to ensure quality and stability in new product offerings [4] - The industry is witnessing a shift from price competitiveness to technological advantages, with companies leveraging digitalization across their operations to enhance user insights and product iterations [4]

人民财讯11月18日电，乖宝宠物（301498）公众号11月18日消息，截至11月14日24时，2025年"双11"期 间乖宝宠物自有品牌全网销售额近11亿元，累计发货超880万单。其中，麦富迪品牌销售额突破6.88亿 元，同比增长35%；弗列加特品牌销售额突破3.35亿元，同比增长51%。 ...

Investment Rating - The report suggests a positive outlook for the agricultural sector, indicating an "Overweight" rating for the industry, as it is expected to outperform the overall market [46]. Core Insights - The agricultural sector index rose by 2.7% while the Shanghai and Shenzhen 300 index fell by 1.1%, highlighting a divergence in performance [2][3]. - The report emphasizes the ongoing decline in pig prices, leading to increased losses and a potential acceleration in capacity reduction within the industry [2][3]. - The "Double Eleven" sales event showed strong performance for pet food brands, indicating growth potential for leading companies in this segment [2][3]. Summary by Sections Pig Farming - Pig prices have continued to decline, with the average selling price for external three yuan pigs at 11.56 yuan/kg, down 2.9% year-on-year [2]. - Losses for self-breeding sows are significant, with a reported loss of 71.95 yuan per head, a week-on-week increase of 30.89 yuan [2]. - The report anticipates that the fourth quarter will see a lackluster peak season for pig prices, with proactive capacity reduction expected to accelerate [2][3]. Pet Food - Major e-commerce platforms reported strong sales during the "Double Eleven" event, with leading brands achieving high rankings in sales [2]. - The report highlights that domestic pet food brands are experiencing a growth trajectory, despite short-term export challenges due to trade tensions [2]. - Companies such as Guai Bao Pet, Zhong Chong Co., and Pei Di Co. are recommended for their strong market positions and growth potential [2][3]. Poultry Farming - The price of white feather broiler chicks has slightly decreased to an average of 3.35 yuan per chick, while chicken prices remain stable at 3.45 yuan/kg [2]. - The report notes that the supply of white chickens is expected to remain abundant, which may impact pricing dynamics in 2025 [2]. - Recommendations include focusing on leading companies like Sheng Nong Development for long-term value [2]. Beef Cattle - Prices for beef cattle and calves have seen a slight decline, with the average price for fattened bulls at 25.6 yuan/kg, down 0.16% week-on-week [2]. - The wholesale price of beef has increased slightly to 66.73 yuan/kg, reflecting a potential upward trend in beef pricing [2].

Core Insights - The report maintains a positive investment rating for the agricultural sector, particularly highlighting the resilience and growth potential in the pet food market and the cyclical recovery in the pig farming industry [1] Group 1: Pet Industry Performance - The pet food sales during the 2025 Double Eleven shopping festival reached 9.4 billion yuan, showcasing significant growth in the pet sector [11][12] - Major brands like Mai Fudi and Frigat led sales on platforms such as JD and Tmall, indicating strong competitive advantages [11][12] - The trend towards high-end and refined pet products is evident, with new processing techniques gaining market share [11][12][16] Group 2: Pig Farming Market Dynamics - As of November 14, 2025, the average price of pigs was 11.66 yuan/kg, reflecting a week-on-week decrease of 0.22 yuan/kg and a year-on-year decline of 4.79% [4][15] - The supply side is expected to contract due to overproduction in October and a reduction in breeding stock, while demand may increase due to seasonal consumption patterns [4][15] - The report suggests that the pig farming sector may enter a favorable investment phase as losses accelerate and market conditions stabilize [5][26] Group 3: Market Performance Overview - From November 10 to November 14, the agricultural index outperformed the broader market by 2.87 percentage points, with a 2.70% increase in the agricultural index compared to a 0.18% decline in the Shanghai Composite Index [28][29] - Key stocks such as Yuegui Co. and ST Jiawo saw significant gains, indicating strong performance within the agricultural sector [28][33] Group 4: Feed Industry Insights - The domestic feed market is benefiting from the recovery in livestock numbers and strong overseas demand, with a projected increase in feed production [26] - The report highlights the growth in feed production from 162 million tons in 2010 to 315 million tons in 2024, with a compound annual growth rate (CAGR) of 4.86% [26]

Core Insights - The pet consumption sector showed strong performance during the Double 11 shopping festival, with domestic brands rising in rankings and companies like Zhongchong Co., Ltd. performing notably well [1][2] Group 1: Market Performance - The pet consumption market is expected to grow rapidly, with projected sales reaching 9.4 billion yuan during the 2025 Double 11, a 59% increase from 2024 [1] - JD Supermarket reported a 25% year-on-year growth in new users during the Double 11 period [1] - Tmall accounted for 64% of pet sales, with a daily sales figure during the first phase of Double 11 reaching 280% of the average daily sales in September [1] Group 2: Brand Performance - All top 5 brands on Tmall and Douyin during Double 11 were domestic brands, with brands like Maifudi and Frigat making the top 5 [2] - On JD, Royal and Maifudi ranked first and second in the dry food category for dogs and cats, while Zhongchong Co., Ltd. led in both dog and cat food categories [2] Group 3: Consumer Trends - The role of pets in households is evolving from mere tools to family members, leading to increased emotional and quality-driven consumption [2] - The Engel coefficient for pet spending has decreased by 2.93% over three years, indicating a richer pet consumption landscape [2] - The market for high-end pet food products is growing, with new processing techniques gaining market share [2]

Investment Rating - The report suggests a positive outlook for the pet industry, highlighting the rapid growth of domestic brands and recommending attention to specific companies such as Yantai China Pet Foods, Gambol Pet Group, and Petpal Pet Nutrition Technology [8][9]. Core Insights - The pet consumption sector is experiencing significant growth, with sales reaching RMB 9.4 billion during Double 11 in 2025, marking a 59% increase from 2024 [4][5]. - Tmall dominates the pet sales market with a 64% share, while JD.com and TikTok account for 21% and 14% respectively [5][6]. - Domestic brands are rising in prominence, with all top five brands on Tmall and TikTok being local, including Gambol Pet Group's Myfoodie and Frigate [6][7]. - There is a clear trend towards refined pet consumption, with pets increasingly viewed as family members, leading to higher quality and frequency of purchases [7][8]. Summary by Sections Sales Performance - The pet sector on comprehensive e-commerce platforms achieved RMB 9.4 billion in sales during Double 11 2025, a 59% increase from the previous year [4]. - JD.com saw a 25% increase in new users during the event, while pet apparel GMV grew by 42% and grooming services by 32.93% on smzdm.com [4][5]. Market Share - Tmall accounted for 64% of pet sales, with daily sales during the first phase of Double 11 reaching 280% of September's daily sales [5]. - The annual transaction scale on Tmall surpassed RMB 50 billion, with over 100 million users [5]. Brand Performance - The top five brands on Tmall and TikTok during Double 11 were all domestic, with Gambol Pet Group's Myfoodie and Frigate making the list [6]. - On JD.com, Royal Canin and Myfoodie ranked first and second in dog/cat dry food sales [6]. Consumption Trends - The Engel coefficient for pet spending on Tmall decreased by 2.93% over three years, indicating a richer pet consumption landscape [7]. - High-end pet foods have seen an increase in market share for three consecutive years, reflecting a trend towards premium products [7].

Macro Research - The monetary policy framework continues to emphasize "appropriate monetary policy" and "maintaining reasonable growth in financial aggregates," with a shift towards combining counter-cyclical and cross-cyclical adjustments, reflecting the requirements of the 14th Five-Year Plan [1][2][3] - The central bank's focus is transitioning from merely short-term counter-cyclical support to a more forward-looking layout that optimizes efficiency and structural adjustments to better serve long-term economic goals [3][4] Strategy Research - The technology manufacturing sector remains highly prosperous, with rising prices in memory chips and an improved outlook for the lithium battery supply chain due to tight supply and demand [4][5] - Real estate demand is weak, with a significant decline in passenger vehicle sales, while coal demand has improved, leading to a substantial price increase [4][5] Energy Equipment and New Energy Research - The future expansion of the capacity pricing mechanism for energy storage is expected to enhance the economic viability of storage solutions across more provinces, significantly boosting demand in 2026 [8][9] - The introduction of a compensation standard for energy storage in Inner Mongolia at 0.28 yuan/kWh is anticipated to stimulate storage demand [10][25] Agriculture Research - The pet consumption sector showed strong performance during the Double 11 shopping festival, with domestic brands rising in rankings and companies like Zhongchong Co. performing exceptionally well [11][12][14] - The pet industry is experiencing a shift towards higher quality and more emotional consumption behaviors, indicating a trend of pet products becoming more integrated into family life [14][12]

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Haier Smart Home, Gree Electric, Anta Sports, China Duty Free, and others [1]. Core Insights - The report highlights that domestic and overseas consumer subsectors are not showing synchronized movements, with internal factors driving stock performance [4][10]. - The performance of various sectors is analyzed, indicating that the U.S. hotel sector has outperformed others, while luxury goods and overseas cosmetics have seen significant declines [10][13]. Sector Performance Summary - **U.S. Hotels**: The sector saw a weekly increase of 7.9%, driven by strong performance from Marriott and Hilton, with Marriott's RevPAR growth meeting market expectations [5][13]. - **Pet Sector**: Increased by 1.1%, with leading brands showing significant growth in GMV despite overall sales being weak [5][13]. - **Gambling Sector**: Rose by 0.7%, with Macau's GGR exceeding expectations, indicating strong future performance [5][13]. - **Retail Sector**: Experienced a slight decline of 0.3%, with China Duty Free benefiting from new tax policies [7][13]. - **Snack Sector**: Fell by 1.9%, with competitive pressures affecting performance [7][13]. - **Gold and Jewelry Sector**: Decreased by 2.5% due to tax reforms impacting profitability [7][13]. - **Overseas Sportswear**: Dropped by 2.8%, facing tariff pressures and concerns over U.S. consumer spending [7][13]. - **Luxury Goods**: Declined by 3.0%, with concerns over upcoming earnings reports affecting stock prices [7][13]. - **Domestic Cosmetics**: Fell by 3.4%, with overall performance weaker than international brands [7][13]. - **Overseas Cosmetics**: Experienced a significant drop of 11.6%, primarily due to ELF Beauty's disappointing earnings [7][13]. Valuation Analysis - Most sectors are valued below their average over the past five years, with specific PE ratios indicating potential undervaluation [8][14]. - **Overseas Sportswear**: Expected PE of 28.6, 54% of the past five-year average [14]. - **Domestic Sportswear**: Expected PE of 14.1, 74% of the past five-year average [14]. - **Gold and Jewelry**: Expected PE of 22.1, 42% of the past five-year average [14]. - **Luxury Goods**: Expected PE of 25.6, 46% of the past five-year average [14]. - **Gambling**: Expected PE of 29.1, 47% of the past five-year average [14]. - **Overseas Cosmetics**: Expected PE of 35.5, 53% of the past five-year average [14]. - **Domestic Cosmetics**: Expected PE of 27.9, 52% of the past five-year average [14]. - **Pet Sector**: Expected PE of 40.3, 55% of the past five-year average [14]. - **Snack Sector**: Expected PE of 26.8, 65% of the past five-year average [14]. - **Retail Sector**: Expected PE of 28.6, 53% of the past five-year average [14]. - **U.S. Hotels**: Expected PE of 31.4, 19% of the past five-year average [14]. - **Credit Card Sector**: Expected PE of 28.9, 55% of the past five-year average [14].