宠物食品行业在需求端表现出显著的增长趋势。2024 年宠物消费市场规模达 到 3,000 亿元，同比增长约 8%。过去三年的复合增长率超过 10%，其中猫类 消费同比增长双位数，犬类消费增长约 5%。养宠人群数量扩张以及单宠消费 提升是主要驱动力。社会结构变化，如单身化、少子化、老龄化，催生了宠物 陪伴需求，使得养宠人群持续快速扩张。此外，宠物主对宠物重视程度提高， 将其视为家人，推动了高质量宠物用品的购买。 2024 年中国宠物食品市场规模及细分情况如何？ 2024 年中国宠物食品市场规模约为 1,500 亿元，占整个宠物消费市场的 53%。其中，主粮占比超过 50%，成为最大的细分市场，占整个消费市场的 30%以上。医疗占比 28%，用品占比 12%，服务占比 7%。主粮作为刚需产 国内宠物食品品牌依托优质原产地优势，提升研发和产品品质，性价比 优势明显，市场份额持续提升。高端和中端消费者逐渐从海外品牌转向 国内品牌。 未来 3-5 年，中国宠物食品市场将呈现低端市场红海化、中高端消费升 级趋势。龙头公司通过把握消费者需求、管控渠道能力以及精准营销， 不断塑造并升级品牌形象，保持显著优势。 乖宝宠物 20 ...

Core Viewpoint - Ping An Securities report indicates that Guibao Pet Products has transitioned from overseas OEM/ODM origins to establishing its own brands, with significant growth in the domestic market and a focus on high-end pet food products [1] Company Overview - Guibao Pet Products was founded in 2013 and launched its own brand "Mafudi" to enter the domestic market [1] - In 2018, the company introduced the brand "Fuleijiate," targeting the high-end cat food segment [1] - The acquisition of the American brand "WagginTrain" in 2021 enhanced the company's overseas presence [1] Financial Performance - By 2024, the company's main food revenue is expected to account for 51% of total revenue, surpassing snacks to become the largest category [1] - Self-owned brand revenue is projected to represent 58% of total revenue, with a compound annual growth rate (CAGR) of 37% from 2020 to 2024 [1] - The overseas OEM/ODM business is expected to maintain stable growth, while domestic self-owned brands are anticipated to grow rapidly [1] Investment Outlook - Given the high proportion of self-owned brands and the ample long-term growth potential, along with rapid profit growth, a price-to-earnings ratio (PE) of 51X for 2025 is considered reasonable [1] - The report initiates coverage with a "recommended" rating for the company [1]

Core Viewpoint - The company, Guibao Pet, has rapidly developed its own brands in the pet food industry, with significant growth in market share and sales performance, particularly in the high-end segment [1][2]. Group 1: Company Overview - Guibao Pet was established in 2006, initially focusing on pet snacks for export and OEM processing. The company launched its own brand "Maifudi" in 2013 to enter the domestic market [1]. - The company has expanded its brand portfolio, introducing high-end pet food brands such as "Fuleijiate" in 2019 and the high-end sub-brand "BARF" in 2021 [1]. - According to Euromonitor data, Guibao Pet is projected to hold the largest market share among domestic brands in the pet food industry by 2024 [1]. Group 2: Sales Performance - The two main brands, Maifudi and Fuleijiate, have shown rapid growth, with GMV on major e-commerce platforms (Tmall, JD, Pinduoduo) increasing by 23.5% and 146.8% year-on-year respectively in the first half of 2025 [1]. - The pet food sales across the three major e-commerce platforms grew by 13% year-on-year in the first half of 2025, indicating a sustained growth trend in the industry [2]. Group 3: Market Outlook - The pet food sector is expected to experience significant growth, with projections indicating a high single-digit growth in 2024 and a potential growth of 60% to 90% by 2030 [2]. - The competitive landscape in China's pet food industry remains fragmented, with opportunities for domestic brands to increase their market share, potentially reaching 10% to 18% when compared to markets in Japan, South Korea, and Thailand [2]. Group 4: Brand Development and Innovation - The company has effectively identified trends and leveraged strong R&D capabilities to launch high-quality new products, resulting in an increasing share of mid-to-high-end brands [3]. - The product matrix is well-rounded, with strong performance across various categories, and the company maintains a stable ranking in sales during major promotional events [3]. Group 5: Export Business - The export business has experienced fluctuations due to external factors such as tariffs and global economic conditions, but is expected to recover to double-digit growth in 2024 [4]. - The company has expanded its production capacity in Thailand, which is anticipated to positively impact export performance in the long term, despite short-term challenges [4]. Group 6: Profitability - The company's gross margin is projected to increase from 28.8% in 2021 to 42.3% in 2024, driven by favorable raw material costs and improved product and channel structures [5]. - The net profit margin is expected to rise from 5.4% in 2021 to 11.9% in 2024, indicating significant potential for profitability compared to global leaders like Nestlé and Colgate [5]. Group 7: Financial Forecast - Revenue projections for the company are set at 6.43 billion, 7.94 billion, and 9.63 billion yuan for 2025 to 2027, reflecting year-on-year growth rates of 22.6%, 23.4%, and 21.4% respectively [6]. - The expected net profit for the same period is forecasted to be 760 million, 970 million, and 1.22 billion yuan, with growth rates of 21.4%, 28.0%, and 25.7% respectively [6].

Core Insights - The pet economy is thriving, driven by young people who view pets as companions and emotional support, with the urban pet market in China expected to exceed 300 billion yuan in 2024 and reach 400 billion yuan by 2027 [3][4] Group 1: Company Performance - Companies like Guobao Pet and Zhongchong Co. have reported significant revenue and net profit growth, with Guobao Pet achieving a revenue of 3.221 billion yuan, up 32.72%, and a net profit of 378 million yuan, up 22.55% [4] - In contrast, Petty Co. experienced declines in both revenue and net profit, with a revenue of 728 million yuan, down 13.94%, and a net profit of 79 million yuan, down 19.23% [4][6] - The performance disparity among pet companies is attributed to their differing business focuses, with some shifting towards self-owned brands while others remain reliant on overseas OEM models [4][6] Group 2: Shift to Self-Owned Brands - The rise of self-owned brands is evident, with Guobao Pet's self-owned brand business reaching 3.5 billion yuan, accounting for 67% of its total revenue in 2024 [5][6] - Tianyuan Pet has also been building its brand matrix, with domestic revenue increasing from 5.32 billion yuan in 2021 to 14.31 billion yuan in 2024, indicating a shift towards self-owned brands [6] - Petty Co. continues to rely heavily on overseas OEM, with 82.63% of its revenue coming from international markets, which may hinder its brand development and competitiveness [6][7] Group 3: Brand Power as a Competitive Edge - The domestic pet food market is increasingly dominated by local brands, surpassing foreign brands in online sales, with local brands occupying six spots in the Tmall "Double 11" pet food rankings [7] - Companies are focusing on brand building and high-end strategies to capture market share, with Petty Co. reporting a nearly 50% increase in revenue from its mid-to-high-end "Jueyan" brand [7][8] - Future strategies for companies include enhancing R&D, improving product quality, and strengthening channel capabilities to adapt to the evolving pet economy [8][9]

Core Insights - The pet food and supplies market in China is experiencing a shift from reliance on overseas OEM models to a focus on self-owned brands, leading to a changing competitive landscape where brand strength and R&D capabilities are becoming critical [2][5][7] Group 1: Company Performance - Companies like Guobao Pet and Zhongchong Co. have reported significant revenue and net profit growth, with Guobao Pet achieving a revenue of 32.21 billion yuan, up 32.72%, and a net profit of 3.78 billion yuan, up 22.55% [4] - In contrast, Petty Co. reported a decline in both revenue and net profit, with revenue at 7.28 billion yuan, down 13.94%, and net profit at 791.03 million yuan, down 19.23% [4][6] - The performance disparity among pet companies is attributed to their differing business focuses, with some emphasizing self-owned brands while others continue to rely on OEM models [4][6] Group 2: Market Trends - The pet economy is thriving, driven by younger consumers who view pets as companions and emotional support, with the urban pet market in China expected to exceed 300 billion yuan by 2024 and reach 400 billion yuan by 2027 [3][5] - The domestic pet food market is increasingly dominated by local brands, which have surpassed foreign brands in online sales, indicating a shift in consumer preferences [7] Group 3: Strategic Directions - Guobao Pet plans to increase R&D investment in pet nutrition and product development to strengthen its competitive position [8] - Zhongchong Co. aims to enhance its brand portfolio and e-commerce capabilities to capture market opportunities [8] - Petty Co. is focusing on strengthening its self-owned brand capabilities and product quality to improve its market position, despite its current reliance on OEM models [7][8]

Summary of Conference Call on Pet Economy Industry Overview - The pet economy in China has reached nearly 1 trillion RMB, indicating a large market size but low market concentration, with leading companies like Guobao Pet generating only over 5 billion RMB in revenue, significantly lower than international giants like Mars and Nestlé, suggesting substantial growth potential in the Chinese market [1][2] - The global pet market is valued at approximately 200 billion USD, with pet food accounting for 130 billion USD, highlighting the lucrative nature of the industry [2] Key Trends and Characteristics - The pet economy exhibits long-term growth characteristics, with the compound annual growth rate (CAGR) in the US and Japan exceeding GDP growth over the past 20 years, indicating resilience during economic fluctuations [1][2] - The Chinese pet market is characterized by three major trends: - **Cat Economy**: The number of cats has surpassed dogs since 2021, with cats showing a higher demand for premium food due to their sensitive digestive systems [4] - **Online Sales**: Online sales account for 68% of pet food sales, benefiting from the rise of interest e-commerce platforms like Douyin [4] - **Premiumization**: The trend towards high-end products is evident, with leading companies like Guobao achieving a net profit margin of 12% and a return on equity (ROE) expected to rise further [4][5] Market Dynamics - The pet food market has seen a slowdown in growth, with a CAGR of 25% from 2016 to 2021, dropping to around 6% in recent years, but is projected to stabilize at 10% over the next five years [7] - The pet medical market is still in a high-growth phase, with a market size nearing 100 billion RMB, but profitability is still developing [7][15] - The penetration rate of professional pet food in China is about 30%, significantly lower than the 80%-90% seen in mature overseas markets, indicating a major growth driver as consumers shift from leftovers to specialized pet food [8][9] Competitive Landscape - The competitive landscape in China is less concentrated compared to the US, where the top five companies hold 65% of the market share, while in China, it is only 25% [5][10] - Domestic brands are rising due to improvements in product quality, channel strategies, and brand strength, with companies like Guobao leveraging e-commerce and brand upgrades to capture market share [11][14] Investment Opportunities - The current phase of the pet economy in China is described as a "golden era," characterized by resilient growth and market optimization, presenting significant investment opportunities for leading companies [5][16] - Investors are encouraged to focus on leading and emerging companies within the sector, taking advantage of cyclical opportunities in this thriving market [16] Additional Insights - The rise of domestic brands is attributed to their ability to cater to local needs and preferences, with successful examples in both the pet food and medical sectors [14][15] - The pet medical sector is evolving, with increasing demand for comprehensive care as pets age, necessitating improvements in veterinary training and supply chain management [15]

Industry Overview - The 27th Asia Pet Expo attracted over 510,000 visitors, showcasing the robust growth of China's pet economy, with a market size projected to reach 811.4 billion yuan by 2025, growing at a compound annual growth rate (CAGR) of 25.4% from 2015 to 2023 [1] - The pet-related business market in China has expanded from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, indicating a significant upward trend [1] Company Performance - The pet sector achieved revenue of 6.381 billion yuan in the first half of 2025, a year-on-year increase of 22.03%, with net profit reaching 660 million yuan, up 20.28% [1] - Leading company Guobao Pet reported revenue of 3.221 billion yuan and net profit of 378 million yuan, with growth rates of 32.72% and 22.55% respectively [2] - Zhongchong Co. followed closely with revenue of 2.432 billion yuan and net profit of 203 million yuan, marking a 42.56% increase in net profit, the highest in the industry [2] - Petty Co. experienced a decline in both revenue and net profit, reporting 728 million yuan and 79 million yuan, down 13.94% and 19.23% respectively, attributed to U.S. tariff policies affecting overseas orders [3] - Lusi Co. reported an 11.32% increase in revenue to 391 million yuan but a 12.07% decrease in net profit to 30.46 million yuan due to falling product prices [3] Market Trends - The pet economy is driven by a generational shift in consumer attitudes, with younger generations (90s and 00s) becoming the primary pet owners, leading to a growing "it economy" around pets [5] - The pet food market holds a 52.8% share, followed by pet medical services at 28.0%, with increasing penetration rates in pet diagnosis, training, insurance, and travel [5] - The average cost of pet medical services is rising due to advancements in medical technology and diversified drug supply [5] Regulatory Environment - Recent policies from the Ministry of Agriculture and Rural Affairs and the State Administration for Market Regulation have focused on establishing standards for the pet industry [6] - Local governments are incorporating pet industry development into their plans, with initiatives aimed at promoting collaboration across various sectors [6] Investment Activity - The pet industry has seen 634 financing events as of the first quarter of 2025, with online platforms being the most active [6] - The pet economy concept index has risen by 43.21% year-to-date, indicating strong interest from the capital market [7]

Core Viewpoint - The company reported strong performance in H1 2025, driven by robust growth in its proprietary brands, particularly in staple food products, leading to significant revenue and profit increases [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 3.221 billion yuan, a year-on-year increase of 32.72%, and a net profit attributable to shareholders of 378 million yuan, up 22.55% year-on-year [1]. - In Q2 2025, the company recorded revenue of 1.74 billion yuan, a year-on-year growth of 31%, with a net profit of 174 million yuan, reflecting a 9% increase year-on-year [1]. Product Performance - The staple food segment saw revenue of 1.88 billion yuan in H1 2025, growing 57.1% year-on-year, with a gross margin of 46.23%, up 1.53 percentage points [2]. - The pet snack segment generated revenue of 1.29 billion yuan in H1 2025, an 8.3% increase year-on-year, with a gross margin of 37.48%, down 1.71 percentage points [2]. Brand Performance - The brand Maifudi holds the largest market share among domestic brands, with online sales growth of 32% in Q1 and 12% in Q2 2025 [2][3]. - The brand Freka achieved remarkable online sales growth of 136% in Q1 and 148% in Q2 2025 [3]. Sales Channels - The company has developed a comprehensive omnichannel strategy, with significant online sales growth through partnerships with major e-commerce platforms [3]. - In H1 2025, direct sales through platforms like Alibaba and Douyin reached 1.21 billion yuan, a 39.72% increase year-on-year, accounting for 37.73% of main business revenue [3]. Profitability Metrics - The gross margin for H1 2025 was 42.8%, an increase of 0.7 percentage points year-on-year, while the net profit margin was 11.8%, down 1.0 percentage point year-on-year [4]. - The expense ratio for H1 2025 was 27.7%, up 1.91 percentage points year-on-year, with a sales expense ratio of 21.12%, reflecting increased investment in proprietary brands [4]. Future Projections - The company is expected to achieve revenues of 6.75 billion yuan, 8.24 billion yuan, and 9.79 billion yuan in 2025, 2026, and 2027, respectively, with corresponding net profits of 750 million yuan, 940 million yuan, and 1.14 billion yuan [5].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 130.00 [8][6] Core Insights - The company has established itself as a leading player in the domestic pet food market through continuous product innovation, channel development, and effective marketing strategies [1][18] - The company has successfully navigated various competitive pressures by leveraging consumer insights and iterating on product offerings, which has created a strong product barrier [19][20] - The company has effectively captured online channel benefits and has seen significant growth in direct sales, with a 75% year-on-year increase in 2022 [3][21] Product Development - The company has focused on consumer trend insights to drive category and process innovation, establishing a core product barrier [2][19] - From 2014 to 2019, the company utilized high-cost performance products to gain market share, transitioning to high-end products from 2020 to 2023 [2][19] - The company plans to focus on brand strength and product upgrades in the coming years, with a strong emphasis on technological innovation and collaboration with top universities [19][20] Channel and Marketing Strategy - The company has strategically entered major e-commerce platforms early and has adapted its sales strategies to different channels [3][21] - The marketing approach has evolved from broad-based campaigns to more focused emotional marketing, enhancing brand connection with consumers [3][21] - The company has streamlined its distribution system to focus on brand self-operated models, improving direct control over channels and user engagement [3][21] Organizational Efficiency - The company's management team possesses complementary professional skills, with a focus on high-performance incentives for core teams [4][18] - The average age of the management team is 47.5 years, with a mix of experienced and younger professionals driving the company's growth [4][18] - The company has implemented stock and performance incentives to align the interests of core team members with long-term company goals [4][18] Market Perspective - The report argues against market skepticism regarding the company's growth ceiling, citing the diverse dietary choices in the Chinese pet market and the company's ability to adapt to consumer trends [5][18] - The company is projected to have significant revenue growth potential, with estimates suggesting 4.4x and 8.8x growth for its brands in the medium to long term [5][18] Profit Forecast and Valuation - The company is expected to achieve net profits of RMB 7.50 billion, RMB 9.64 billion, and RMB 12.54 billion for the years 2025 to 2027, respectively [6][11] - The report assigns a price-to-earnings ratio of 54x for 2026, reflecting the company's strong organizational efficiency and market position [6][11]

Core Insights - The domestic pet industry is transitioning from scale expansion to quality competition, with brand building and diversified market layouts becoming key drivers of profitability [1][9] Group 1: Performance of Leading Companies - Several leading companies in the pet industry reported positive growth in their half-year results, with companies like Guibao Pet and Zhongchong Co. showing significant revenue and net profit increases [2][3] - Guibao Pet led with a revenue of 3.221 billion yuan, a year-on-year increase of 32.72%, and a net profit growth of 22.55% to 378 million yuan [2] - Zhongchong Co. achieved a net profit growth rate of 42.56%, reaching 203 million yuan, with revenue also increasing by 24.32% to 2.432 billion yuan [2] Group 2: Growth in Pet Food Segment - The pet food segment remains the core revenue growth area for leading companies, with Guibao Pet's pet food revenue reaching 1.883 billion yuan, a year-on-year increase of 57.09% [3] - Zhongchong Co.'s pet food revenue surged by 85.79% to 783 million yuan, while Yuanfei Pet reported a total revenue of 791 million yuan, with pet food business revenue growing by 55.39% [3] Group 3: Brand Building and Market Diversification - Companies are increasingly focusing on brand building, particularly their own brands, reflecting growing recognition of domestic pet brands among consumers [4] - Guibao Pet's self-owned brand business significantly contributed to its revenue growth, with its main brand "Maifudi" increasing market share from 2.4% to 6.2% from 2015 to 2024 [4] - Lusi Co. launched a new brand "Miaoguan" targeting high cost-performance products, while also enhancing its existing brand through innovation [4] Group 4: International Market Expansion - Leading companies are diversifying their market layouts by expanding into overseas markets to mitigate risks associated with single market fluctuations [5][6] - Zhongchong Co. reported a 17.61% year-on-year increase in overseas revenue to 1.575 billion yuan, accounting for 64.75% of total revenue [5] - Lusi Co. also saw overseas revenue growth of 19.25% to 246 million yuan, with plans to optimize production capacity and expand into international markets [6] Group 5: Performance Declines in Some Companies - Not all companies experienced growth; Petty Co. reported a revenue decline of 13.94% to 728 million yuan and a net profit drop of 19.23% to 79.1 million yuan [7] - Lusi Co. experienced revenue growth of 11.32% to 391 million yuan but saw a net profit decrease of 12.07% to 30.5 million yuan, attributed to declining sales prices [7] - Despite the decline, Petty Co. noted improvements in operational quality, with a focus on long-term advantages in product development and international supply chains [8]