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彩林温泉、观赛旅游、候鸟游客……热门新IP激活冬季文旅消费新“密码”
Yang Shi Wang· 2025-11-12 09:16
Group 1: Chengdu Tourism Market - The winter tourism market in Chengdu, Sichuan, is experiencing a unique surge in popularity, particularly in November when the Xiling Snow Mountain enters its peak viewing period for colorful foliage [2][6] - The combination of "mountain viewing and hot spring soaking" has become the preferred immersive experience for tourists, enhancing the overall winter tourism appeal [2][4] - Hotel bookings at the Huashuiwan Hot Spring have increased by over 33% compared to October, indicating a strong demand for the "colorful foliage + hot spring" combination as a popular tourism trend in Chengdu [6] Group 2: Hainan Tourism Market - Hainan's tourism market is also on the rise, with a steady increase in visitor numbers since early November, driven by warm weather and a variety of cultural and tourism activities [9] - The local government has organized a series of events that integrate local culture with tourism experiences, attracting many cultural enthusiasts to engage in activities such as "study tours" and "culinary gatherings" [9] - The warm climate in Hainan provides excellent conditions for winter sports events, creating a new consumption model that combines "watching sports and tourism" [11] Group 3: Guangdong Tourism Market - Guangdong's Hailing Island is witnessing a peak in "migrant bird tourists" as temperatures drop in other regions, indicating a growing trend in winter tourism [11][15] - These "migrant bird tourists" are increasingly seeking a deeper, slower-paced "residential" lifestyle rather than just quick sightseeing, with some staying for months [15] - This trend significantly boosts local industries such as housing rentals, dining, shopping, and community services on Hailing Island [15]