彩色隐形眼镜

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康视达坚持自主研发—— 解开多彩“视”界密码
Jing Ji Ri Bao· 2025-08-09 08:43
Core Viewpoint - The establishment of the first intelligent production line for colored contact lenses in Gansu by Kangshida Technology Group marks a significant advancement in the company's commitment to independent research and development, aiming for a fully digital and intelligent production process [1] Group 1: Company Development - Kangshida has evolved from a small agency to a national high-tech enterprise, producing 240 million colored contact lenses annually and exporting to over 20 countries and regions [1][2] - The company initially focused on agency sales, with profits reinvested into product research and development, leading to the launch of its first product in 2010, which sold approximately 800,000 pieces [2] - The production capacity increased to over 10 million pieces annually after the establishment of a new production facility [2] Group 2: Innovation and R&D - Kangshida's innovation journey involved overcoming challenges in product development, with all personnel engaged in R&D across various stages, from mold dyeing to production technology [2] - The company has established partnerships with universities to enhance its technological capabilities, resulting in new products like water-containing hydrogel lenses with added functionalities [3] - Kangshida has secured 159 authorized patents and 277 registered trademarks, maintaining a research investment of around 10% of sales revenue annually [3] Group 3: Future Outlook - The company aims to meet increasing consumer demands for product quality and safety by continuing to innovate and upgrade its products and processes [3] - The new production facility's phase three project is expected to reach an annual capacity of 1 billion pieces by 2029 [3]
第一财经商业数据中心:2025年隐形眼镜行业报告
Sou Hu Cai Jing· 2025-04-23 13:23
Market Development - The current market penetration rate of contact lenses in China is approximately 10%, which is only one-fourth of that in developed countries, indicating significant market potential [1][7] - The size of the contact lens market in China is expected to exceed 20 billion yuan by 2025, accounting for 30% of the global total [1][10] - The market size of soft contact lenses is about six times that of hard lenses, while the share of colored contact lenses is four times that of transparent ones [1][10] Consumer Insights - The primary consumer group consists of young, fashionable individuals, particularly middle-income Gen Z women in high-tier cities [1][24] - Consumers exhibit diverse needs for contact lenses, with a focus on comfort for transparent lenses, design for colored lenses, and customization for hard lenses [1][24] - Daily disposable products are preferred for their health benefits, often used interchangeably with mid to long-term products [1][12] Industry Trends - Chinese brands currently rely heavily on OEM production, but there is a trend towards direct self-production in the future [2] - The standards for fitting hard contact lenses are evolving towards "precision medical-grade" [2] - The demand for "myopia + astigmatism" correction is rising, and the market for silicone hydrogel materials is expanding [1][12] Marketing Outlook - Marketing strategies are focusing on health-oriented daily disposables, silicone hydrogel technology, fashionable designs, and all-weather adaptability [2] - Innovative product packaging, unique experiences, and beauty lens fitting education are key marketing tactics [2] - The expansion of contact lenses into entertainment, medical, and technology sectors presents new market opportunities [2] Regulatory Environment - The regulatory framework for contact lenses is gradually improving, with increasing attention to vision health in the "14th Five-Year Plan" [22] - Policies have been established to classify soft and hard contact lenses as medical devices, ensuring safety and effectiveness [22] Distribution Channels - The online sales channel for contact lenses is growing, with a significant share attributed to platforms like Taobao, Douyin, and JD [15][17] - Live streaming and content marketing are becoming crucial for driving growth in the contact lens industry [15][17] - The market is characterized by high concentration, with leading brands like Bausch & Lomb and Johnson & Johnson dominating the transparent lens segment, while domestic brands are gaining traction in the colored lens market [19][20]