Core Insights - The 2025 Golden Joystick Awards recognized Shengqu Games with seven awards, highlighting its strong product capabilities and player recognition in the gaming industry [1][2][4] - Shengqu Games is positioned as a "stabilizing force" in the domestic gaming business, emphasizing its long lifecycle product management capabilities that exceed industry averages [2][5] Awards and Achievements - Shengqu Games won the "Most Influential Mobile Game Publisher" award, showcasing its leadership in mobile game distribution and its ability to revitalize classic IPs while launching new products [1][4] - The company’s long-standing IPs, such as "Dragon Nest," "Rainbow Island," and "Legendary World," received accolades for being the "Most Loved Online Games," demonstrating their sustained popularity over more than ten years [2][3] Product Highlights - "Legendary World" was awarded "Best Original Online Game," recognized for its pioneering role in the Chinese gaming landscape and its extensive user base of over 100 million registered users [3] - "Dragon Nest World" and "Legendary World Mobile" won "Most Loved Mobile Online Game" and "Best Original Mobile Game," respectively, reflecting the company's successful adaptation of classic games to mobile platforms [4] Future Prospects - The upcoming game "Legendary World Dual" received the "Most Anticipated Mobile Online Game" award, indicating strong player interest and potential for success upon its release [5] - Shengqu Games aims to continue its dual strategy of preserving classic IPs while innovating new products, focusing on player needs to enhance its market position and product offerings [5]

Core Viewpoint - Century Huatong's financial performance in 2024 and Q1 2025 shows significant growth, driven by both domestic and international gaming sectors, with overseas business becoming a key revenue engine [1][2]. Financial Performance - In 2024, Century Huatong reported revenue of 22.62 billion yuan and a net profit of 1.213 billion yuan, marking a year-on-year increase of 131.51% [1]. - For Q1 2025, the company achieved revenue of 8.145 billion yuan, up 91.12%, and a net profit of 1.35 billion yuan, reflecting a growth of 107.2% [1]. - The overseas business generated 11.367 billion yuan in 2024, accounting for 50.26% of total revenue, marking a significant milestone [1]. Product Performance - The subsidiary, Diandian Interactive, reported that its flagship product, "Whiteout Survival," generated approximately 15 billion yuan in 2024, a 155% increase, contributing nearly 70% to the group's total revenue [2]. - "Whiteout Survival" achieved record global revenue in March, topping the global mobile game revenue chart [2]. Market Strategy - Century Huatong's success in overseas markets is attributed to establishing local teams in key regions like Europe, the US, Japan, and South Korea for community engagement and user feedback [2]. - The company emphasizes the importance of game genre selection in the competitive landscape of Chinese game exports, with "Whiteout Survival" innovating in the SLG category by incorporating simulation elements and a unique snow-themed setting [2][3]. Industry Insights - According to research, SLG products have a longer lifecycle and stable monetization, with successful titles like "Last War" and "Whiteout Survival" demonstrating strong performance in overseas markets [3]. - The domestic market strategy focuses on remastering classic IPs and adapting successful overseas titles for local audiences [4]. Technological Integration - Century Huatong has integrated AI technology across the entire game development and operation process, enhancing art production efficiency by 60% to 80% [4]. - The company is actively promoting AI applications in game development, with initiatives like the "Dragon Cup" global AI game competition aimed at discovering innovative projects and talent [4].