Core Insights - The total box office for the 2025 National Day holiday period has exceeded 1.6 billion yuan as of October 7, indicating strong consumer interest in films during this festive season [1] - The trend of "traveling to a city for a movie" has emerged, with various popular films' filming locations becoming tourist attractions, leading to a significant increase in cultural and tourism consumption driven by the film industry [1] - The film industry is transitioning from a traditional box office economy to a diversified consumption ecosystem, serving as a new engine for economic growth [1] Industry Developments - During the holiday, high-speed train passengers noticed refreshed short video content featuring movie trailers, which sparked interest in viewing films and highlighted filming locations [3] - At Nanchang West Railway Station, multiple screens showcased a series of short videos titled "Travel with Movies," influencing travelers like Ms. Wu to visit locations associated with films such as "Assassination Novelist 2" and local culinary experiences [5] - A themed interactive event titled "Travel with Movies" was organized on the G894 train from Nanchang West to Beijing West, creating a festive atmosphere and engaging passengers in a quiz about filming locations [7] - To promote the "movie+" business model, over 3,000 railway passenger stations and more than 4,200 train sets featured promotional videos during the National Day holiday, showcasing popular filming locations and providing travel guidance for a new "railway + movie" travel experience [7]