以下文章来源于新周刊 ，作者阿绿 新周刊 . 中国最新锐的生活方式周刊。 本文来自微信公众号： 新周刊 （ID：new-weekly） ，作者：阿绿，编辑：安菲尔德，题图来自：AI生成 "十一去趟迪士尼，感觉每个人都举着个运动相机。" 这年头，当你在旅游景区看到人们举着五花八门的拍摄设备时，千万不要觉得我们真的步入了人均自媒体时 代。 你懂的，拍摄打卡早已成为了人们记录生活、展示自己的方式，本质上和古人看到壮阔山河时念两句打油诗并 无不同；而人们手上拿着的、均价三四千的运动相机，也并非什么新"潮人刚需"。 当你还在因为满大街的运动相机而感叹，前前后后嘟嘴自拍的年轻人早已微微一笑，深藏功与名：这么美，那 么贵，何必自己花钱配。 在移动互联网几可满足一切消费需求的今天，买的还真不见得能有租的香？ "20块一天，即租即用，立省三千。"爱旅游的白领小鱼告诉我们，她今年已经多次通过二手租借平台租借运动 相机，包括一度被调侃为"电子茅台"的大疆Osmo Pocket 3和"i人自拍神器"影石360 Go3S，以及这个品类的祖 师爷Go Pro。 目前，这些主流运动相机产品的售价，基本集中在2000元～3000元之间，相比 ...

Core Insights - The rise of rental services for action cameras reflects a shift in consumer behavior, with many preferring to rent rather than buy due to cost-effectiveness and the rapid product iteration in the market [4][6][27] Group 1: Market Trends - The average price of mainstream action cameras is between 2000 to 3000 yuan, while renting for a week typically costs about one-tenth of the purchase price [5][6] - Data from second-hand rental platforms indicates a significant increase in rental transactions, with a 600% year-on-year growth expected by April 2025 for portable action cameras [6][26] - The rental economy is expanding, with both online platforms and physical stores offering self-service rental kiosks for cameras and drones [7][8] Group 2: Consumer Behavior - Young consumers, particularly those who travel infrequently, find renting more economical than purchasing, as it allows them to try different products without the financial burden of ownership [10][21] - The ease of use and low entry barrier of action cameras make them appealing to non-professional photographers, leading to a preference for renting over buying [16][20] - The trend of renting action cameras is driven by a desire for high-quality photography experiences without the commitment of ownership, especially as many consumers do not use these devices frequently [19][21] Group 3: Economic Implications - The action camera rental market is seen as a new blue ocean, with rising transaction volumes indicating strong demand [27] - Some entrepreneurs are capitalizing on this trend, with reports of individuals generating significant income through camera rental businesses [28][30] - The phenomenon of renting action cameras has transformed them into a social tool, reflecting a broader cultural shift towards shared experiences and social media documentation [25][41]