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第十五届漫博会“专业展+产业镇”模式激活潮玩产业新动能
Nan Fang Du Shi Bao· 2025-08-11 10:27
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry dynamics and high transaction volumes since its opening on August 8 [1][7] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between exhibitors and buyers, facilitating direct demonstrations of industry capabilities and immersive experiences [1][7] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, including a significant contract worth 108 million yuan with Russia's Phoenix LLC for the integration of潮玩 (trendy toys) and AI technology [3][5] - The event has attracted a large number of participants, including over 15,000 online viewers during live broadcasts, showcasing more than 2,000 limited-edition products and original designs [11][13] Group 2: Industry Impact - The expo has been recognized as a vital platform for promoting the cultural and creative industry in the Guangdong-Hong Kong-Macao Greater Bay Area, with numerous companies reporting successful partnerships and collaborations [7][14] - The integration of local cultural resources with the expo's IP has fostered a deeper connection between animation and tourism, contributing to the growth of a "100 billion yuan潮玩动漫产业集群" (trendy toy and animation industry cluster) in Dongguan [13][14] Group 3: Participant Feedback - Exhibitors have expressed high satisfaction with the event, noting it as their most fruitful participation yet, with significant orders and partnerships established [5][16] - The immersive experience provided by the expo has been praised by both industry professionals and local residents, highlighting the unique atmosphere and the opportunity to engage with global trends in animation and trendy toys [15][18]