北京市怀柔区举办2026文旅融合发展推介大会，为市民游客打造"月月有精彩、季季有高潮"的全时全域 文旅体验；2026年海南三亚新春年货节，通过"一个主会场+N个商圈联动"的全域模式，为市民游客打 造逛吃玩购"一站式"年货消费平台，激活新春消费市场活力……临近春节，我国全域文旅业红红火火。 全域文旅是拉动内需的重要引擎，更是推动城乡协调发展的高效路径。近年来，各地区各部门通过整体 规划，推动旅游产业与农业、工业、文化、体育、康养等领域深度融合。例如，安徽省黄山市以黄山风 景区为龙头，联动徽州文化、乡村旅游、摄影写生、康养度假等全域业态，成功将山岳观光转化为全 域、多季的综合消费，破解"山上热、山下冷"的难题。北京市通过推动文商旅体展深度融合，将历史街 区、商业综合体、博物馆、体育赛事整合为连续的消费体验空间，让文化"活"起来，旅游"厚"起来。 （文章来源：经济日报） 文旅企业是全域旅游从"简单叠加"到"深度融合"的驱动轴。面对消费升级，企业须从资源依赖转向创新 驱动。深耕"文旅+"融合创新，挖掘地方独特的历史文化、风土人情，开发诸如研学游、数字游、影视 游、康养游等创新产品，延伸消费链条。围绕IP开发系列衍生商 ...

Core Insights - The integration of film and tourism has become a new engine for local cultural tourism consumption, enhancing visitor experiences from simple "check-ins" to immersive "in-character" experiences [1][2][4] Group 1: Industry Trends - The popularity of film IPs is driving tourism, with locations like Zhejiang promoting themed travel routes that connect visitors to filming sites [2][4] - The film tourism sector is witnessing significant growth, with places like Dezhou reporting a 53% increase in visitor numbers and a 67% rise in revenue [3][7] - Innovative projects, such as VR experiences in Tonglu County, are being developed to create immersive tourism environments, combining technology with traditional tourism [5] Group 2: Economic Impact - Film tourism is not only enhancing local visibility but also significantly boosting related industries, leading to both economic and social benefits [4][6] - In Shandong, the success of the series "生万物" has led to a fivefold increase in daily visitors to filming locations, benefiting local businesses [7] Group 3: Challenges and Solutions - The industry faces challenges in transitioning from short-term visitor attraction to long-term sustainable development, with infrastructure and service quality needing improvement [8][9] - Local governments are implementing policies to support the growth of film tourism, including new product offerings and enhancing the overall tourism experience [9]