研学游
Search documents
西北地区“民航服务提振消费年”主题活动成效显著
Zhong Guo Min Hang Wang· 2025-12-24 10:11
深化航旅融合发展,辖区各机场联合地方文旅部门举办"航空旅游推介会"10余场,"航空+文旅""机票 +景区通票""航空旅游护照""登机牌换门票"等产品大量涌现。培育新型消费热点,"研学游""银发 游""亲子游"等新型航旅产品有力提振航空消费需求。完善服务质量管理体系,辖区各单位建立"服务运 行一体化""服务营销一体化"管理模式,科技赋能服务创新,智慧航站楼系统,智能问询机器人等设备 让服务更加高效便捷。规范市场环境,票务销售、退改签服务、行李收费更加规范,支付服务更加便 利,杜绝"支付壁垒""捆绑销售"等问题,切实维护旅客合法权益。 中国民航网 通讯员李达 报道:2025年,民航西北地区管理局认真落实民航局"民航服务提振消费年"主 题活动要求,结合学习贯彻党的二十届四中全会精神,将民航服务与提振消费、扩大内需等国民经济和 社会发展目标深入结合,统筹推动辖区单位以高质量服务供给激活航空消费潜力,以系统思维提高服务 管理能力,主题活动取得较好成效。 下一阶段,西北民航将固化2025"民航服务提振消费年"主题活动经验成果,持续丰富航空服务产品、升 级航空服务举措,推动民航与相关产业深度融合,激发广大群众航空旅行和消费 ...
焦点访谈丨文旅融合再升级 “十五五”旅游新蓝图来了
Yang Shi Xin Wen Ke Hu Duan· 2025-12-11 14:07
Core Viewpoint - The article discusses the development of China's tourism industry under the "14th Five-Year Plan," emphasizing the goal of building a "tourism powerhouse" to enhance the quality and competitiveness of tourism services and products [4][10][12]. Group 1: Tourism Development Goals - The "14th Five-Year Plan" proposes to advance the construction of a tourism powerhouse, aiming to enrich high-quality tourism product supply and improve service quality [4][10]. - The plan highlights the importance of integrating culture and tourism, promoting cultural tourism to empower economic and social development [4][32]. - The goal is to create a tourism industry that benefits both tourists and local residents, enhancing employment and local economies [12][13]. Group 2: Market Performance - In the first half of the year, domestic tourist trips reached 3.285 billion, a year-on-year increase of 20.6%, with spending amounting to 3.15 trillion yuan, up 15.2% [10]. - China has established itself as the world's largest domestic tourism market, reflecting the growing demand for diverse travel experiences [10]. Group 3: Quality Improvement Initiatives - The plan emphasizes the need for high-quality tourism products, encouraging regions to leverage their unique landscapes and cultural assets to create diverse offerings [19][20]. - Improving service quality is crucial, focusing on practical aspects such as cleanliness and safety in tourism facilities [24][25]. - The government has been enhancing tourism infrastructure, with over 3,500 service centers and approximately 150,000 upgraded toilets established nationwide [25]. Group 4: International Tourism - The plan aims to enhance the convenience and internationalization of inbound tourism, with policies to optimize visa processes and payment services for foreign visitors [27][28]. - In 2024, inbound tourist numbers are projected to reach 131.9 million, a 60.8% increase year-on-year, indicating a strong recovery in international tourism [27]. Group 5: Cultural Integration - The integration of culture and tourism is identified as a key strategy for enhancing the tourism experience, allowing for deeper connections between natural landscapes and cultural heritage [32][34]. - Various regions are exploring innovative approaches to cultural tourism, such as immersive experiences and heritage preservation, to attract visitors and enrich their travel experiences [34][36].
社会服务专题报告十:春秋假刺激文旅需求回暖,冰雪与消费补贴政策助力多领域服务消费
Shenwan Hongyuan Securities· 2025-12-10 12:27
Investment Rating - The report rates the industry as "Positive" [3] Core Insights - The implementation of the Spring and Autumn holiday policy has significantly boosted tourism demand, leading to a remarkable increase in market activity [5][22] - The "Snow Holiday" policy has stimulated rapid growth in the winter tourism sector, particularly in ice and snow activities [25][26] - Government subsidies and financial support are effectively driving service consumption across multiple sectors, including tourism, sports, and education [32][33] Summary by Sections 1. Spring and Autumn Holidays Drive Tourism Demand Recovery - The Spring and Autumn holiday policy was introduced to encourage local education departments to implement school holidays, leading to increased travel during off-peak seasons [10][13] - Family travel demand surged, with over 53% of trips during the Autumn holiday being family-oriented, particularly in educational tourism activities [17][21] - Popular tourist destinations experienced a significant increase in ticket bookings, with some locations reporting a 3.4 times year-on-year increase in ticket reservations [21][22] 2. Consumer Subsidies Promote Steady Recovery in Service Consumption - Recent policies from multiple government departments aim to enhance service consumption quality and convenience, focusing on cultural, tourism, sports, and education sectors [32][33] - During the National Day and Mid-Autumn Festival, over 29,000 cultural and tourism events were held, with consumption subsidies exceeding 480 million yuan [33] - The introduction of "ticket root economy" has linked various sectors, significantly boosting overall city consumption [33] 3. Valuation of Key Industry Companies - The report provides a detailed valuation of key companies in the tourism and hospitality sectors, highlighting their market capitalization and earnings per share projections [37][40] - Notable companies include Sanchuan Tourism, Huazhu, Atour, and Jiuhua Tourism, which are recommended for investment consideration due to their growth potential in the current market environment [40][41]
新华鲜报·“十四五”发展亮点丨1.65万家A级景区!越来越“美”的旅游
Xin Hua Wang· 2025-12-04 01:29
Core Insights - The article highlights the significant growth in China's tourism sector during the "14th Five-Year Plan" period, with approximately 2,600 new A-level scenic spots established, bringing the total to 16,500 [1] - The "15th Five-Year Plan" aims to enhance the quality of tourism services and diversify high-quality tourism products, contributing positively to economic and social development [1] Group 1: Tourism Development - The introduction of 40 national-level tourist resorts, 204 national-level leisure streets, and 345 national-level night cultural and tourism consumption clusters showcases the expansion of tourism infrastructure [1] - The article emphasizes the accessibility of beautiful scenic spots and the variety of experiences available to tourists, with over 1,597 key rural tourism villages and towns and more than 1,400 provincial-level resorts and leisure areas [1] Group 2: Industry Integration - The integration of tourism with agriculture, industry, and sports has extended the industry chain and fostered new growth points, promoting rural tourism tailored to local conditions [2] - The transformation of industrial production lines and heritage sites into tourism products illustrates the potential of the "tourism+" model, which is gaining traction [2] Group 3: Technological Advancements - The development of smart tourism has accelerated, with 36 smart tourism solutions and 39 examples of age-friendly smart tourism, enhancing the overall visitor experience [2] - The article notes the increasing emphasis on technology in tourism, making services more personalized and immersive [2] Group 4: Visitor Experience - The tourism industry is focusing on diverse and personalized visitor needs, leading to the emergence of customized travel options, educational tours, family trips, and popular cruise and yacht experiences [5] - The recovery of the tourism sector post-pandemic is evident, with domestic travel and spending showing high growth rates, indicating a robust rebound [5] Group 5: Future Outlook - The tourism sector is positioned to better serve quality living, promote economic development, and enhance cultural exchange, contributing to China's modernization goals [6]
秋假引爆错峰游热潮!文旅市场淡季不淡
Cai Jing Wang· 2025-11-14 09:05
Group 1 - The introduction of autumn breaks in various regions has led to a surge in travel demand, with popular destinations experiencing high visitor numbers and sold-out tickets [1][2] - The implementation of autumn breaks is a result of national policies aimed at expanding service consumption, with specific measures announced by the Ministry of Commerce and other departments [2][3] - Data from travel platforms indicates a significant increase in ticket bookings during the autumn break period, with Sichuan province seeing a 3.4 times year-on-year increase in ticket reservations [2][3] Group 2 - Travel agencies are responding to the new autumn break by launching various travel products, including educational tours and autumn-themed trips, to cater to family travel needs [3] - Specific initiatives include free admission for students at certain attractions and bundled offers that combine tickets with hotel stays, aimed at enhancing the travel experience for families [3] - The autumn break policy not only optimizes holiday schedules but also reshapes the structure of cultural and tourism consumption, alleviating pressure during traditional peak travel seasons [3]
常州绘就现代服务业新图景
Xin Hua Ri Bao· 2025-11-07 15:27
Core Insights - Changzhou is focusing on the transformation of its industrial structure, particularly emphasizing the development of the new energy industry and modern service sectors to achieve high-quality growth [1][2]. Group 1: Economic Development - In the first half of 2025, Changzhou's service industry achieved a value-added of 257.66 billion yuan, marking a growth of 7.0% [2]. - The city has established national and provincial pilot areas for the integration of production and service industries, including the Tianning Economic Development Zone and 53 provincial pilot units [2]. Group 2: Innovation and Talent Development - Changzhou is enhancing its talent cultivation by promoting collaboration between higher education institutions, research organizations, and high-tech enterprises, focusing on developing composite talents tailored to industry needs [3]. - The proportion of R&D expenditure to the regional GDP increased from 3.0% in 2020 to 3.41% in 2024 [3]. Group 3: Quality and Logistics - Over the past three years, Changzhou has nurtured 300 key enterprises to compete for quality awards, receiving multiple nominations and awards for quality excellence [4]. - The city is actively building a modern logistics center in the Yangtze River Delta, with significant increases in provincial logistics carriers and the establishment of a national cold chain logistics base [4]. Group 4: Consumer Experience and Tourism - Changzhou is developing new consumer scenarios and experiences, hosting over 66,000 commercial performances since the beginning of the "14th Five-Year Plan," attracting over 1.7 million attendees [6]. - The per capita consumption expenditure of residents increased from 34,079 yuan in 2021 to 39,377 yuan in 2024, indicating a growing consumer market [6].
银川机场打造推出“首乘航旅”服务产品
Zhong Guo Min Hang Wang· 2025-10-30 06:52
Core Insights - The article discusses the implementation of upgraded first-time passenger services at Yinchuan Airport, integrating air travel products to enhance the overall travel experience [1][2] - The airport has launched the "First-Time Air Travel" service product, which aims to boost both air travel integration and the airport's main business development [1] Group 1: Service Enhancements - Yinchuan Airport has integrated various service offerings, including the Ning'anxin product from security and the Aixin Red Ribbon product from ground services, to create a comprehensive service process for first-time passengers [1] - The airport has established a full-service process for passengers, covering service appointment, arrival, inquiry, check-in, security, and boarding, categorized under the "Saishangxing - First-Time Passengers" service product [1] Group 2: Collaboration and Product Development - The airport collaborated with the Ningxia Hui Autonomous Region's Department of Culture and Tourism to launch the "Ningxia Aviation Tourism Passport 2.0," merging it with the first-time passenger service product [1] - Specific benefits for first-time passengers include discounts at designated scenic spots, wineries, hotels, and car rentals, enhancing the service guarantee for these travelers [1] Group 3: Performance Metrics - From July to September this year, Yinchuan Airport served 4,066 first-time passengers, marking a 16.6% increase year-on-year [2] - In the first three quarters of 2025, the airport achieved a passenger throughput of 7.6433 million, reflecting an 8.16% year-on-year growth [2]
晶采观察丨近50亿人次!从前三季度出游数据看“十四五”流动中国的活力密码
Yang Guang Wang· 2025-10-25 02:24
Core Insights - The latest data from the Ministry of Culture and Tourism indicates that domestic tourism in China has seen significant growth, with 4.998 billion trips taken by residents in the first three quarters of 2025, an increase of 761 million trips or 18.0% year-on-year [2][3] Group 1: Domestic Travel Trends - Rural residents are increasingly participating in tourism, with their travel numbers growing by 25.0% to 1.209 billion trips, surpassing urban residents' growth of 15.9% to 3.789 billion trips [2][3] - Total domestic tourism expenditure reached 4.85 trillion yuan, an increase of 0.50 trillion yuan or 11.5% year-on-year, with urban residents spending 4.05 trillion yuan (up 9.3%) and rural residents spending 0.80 trillion yuan (up 24.0%) [3] Group 2: Economic Drivers - The growth in rural tourism is attributed to the dual drivers of economic development and the rural revitalization strategy, which have increased rural residents' income and improved transportation infrastructure [3] - The rise of self-driving and rural tourism has made these areas popular destinations, with counties like Changting in Fujian and Fengxin in Jiangxi gaining attention on social media for their value [3] Group 3: Transportation Developments - Railways have become the primary mode of travel, with 3.54 billion passengers transported in the first three quarters, marking a 6% increase and a historical high for the same period [4] - The railway sector has introduced various themed trains to cater to market demand, enhancing the travel experience and supporting the tourism and silver economy [4] - The transportation network has become denser and more convenient, with customized trains like "fan trains" boosting the "theme train + economy" concept, expanding consumption scenarios [4]
广西假期文旅市场供给多元
Guang Xi Ri Bao· 2025-10-09 04:03
Core Insights - The article highlights the diverse cultural and tourism initiatives launched during the National Day and Mid-Autumn Festival, showcasing over 230 promotional measures and 500 key activities across the region [1][2][3] Group 1: Cultural and Thematic Activities - The integration of cultural elements into tourism has enhanced the quality of themed activities, with events like "Home and Country Moon" and immersive experiences linked to popular media such as the TV drama "The Battlefield" [1] - Traditional cultural experiences are being promoted through various local events, such as shadow puppet shows and Mid-Autumn festivals, allowing tourists to engage deeply with local heritage [1] Group 2: Product Diversity and Market Adaptability - Core scenic areas are being upgraded, and new projects are expanding, with popular activities like night tours and adventure sports gaining traction [2] - Cross-border tourism is experiencing a revival, with significant passenger traffic resuming between South Korea and China, and popular border crossings attracting large numbers of visitors [2] Group 3: Consumer Policies and Market Vitality - Collaborative efforts among various departments are driving consumption through cultural performances and unique night market experiences, stimulating economic activity [3] - New integrated products combining accommodation with cultural experiences are appealing to younger tourists, enhancing engagement and participation [3] - Service upgrades during the holiday period, including free parking and extended venue hours, have improved the overall visitor experience, particularly in response to recent flooding impacts [3]
天下梯田何其多,紫鹊界梯田有啥特殊?
Ren Min Ri Bao· 2025-10-05 07:19
Core Insights - The article highlights the unique characteristics of the Ziqiao Jie terraced fields in Hunan, emphasizing their historical significance, scale, and advanced irrigation techniques developed over 2000 years [1][2]. Group 1: Historical and Cultural Significance - The Ziqiao Jie terraced fields have a history dating back to the pre-Qin period and reached their peak during the Song and Ming dynasties, showcasing a blend of southern rice cultivation and mountain hunting cultures [1]. - The terraced fields cover over 80,000 acres, with the core scenic area exceeding 20,000 acres, featuring over 1,100 layers at its highest point [1]. Group 2: Irrigation and Ecological Management - A unique natural self-flow irrigation system has been developed, relying on forest conservation, soil water retention, and the terraced structure, allowing for sustainable water resource utilization [1]. - Local management has been improved by establishing a dedicated management body for the terraced fields, ensuring integrated protection, planning, and utilization [2]. - Restoration efforts include repairing 46 small water channels totaling 16,000 meters and rehabilitating 1,500 acres of abandoned terraced fields, enhancing the ecological capacity of the area by 35% [2]. Group 3: Tourism and Community Engagement - The Ziqiao Jie has introduced an "immersive farming experience" for tourists, allowing them to participate in activities like planting and harvesting, thus promoting agricultural education [3]. - A "Terraced Field Guardian" program has been launched, enabling individuals to adopt sections of the terraced fields and monitor their growth through a mobile application, fostering a connection between consumers and agriculture [3]. - The upcoming harvest season is expected to bring joy to families as the terraced fields turn golden with ripe rice [3].