10月8日，记者从自治区文化和旅游厅获悉，今年国庆中秋假期，全区推出230余项文旅优惠措施、 500余项重点文旅活动，虽受汛情影响部分产品未能完全落地，但市场供给仍呈现多元特色，其中跨境 游、热门县域旅游等细分领域表现亮眼，研学游、赛事游、民俗游持续升温。 各地还推出"住宿＋民族妆造""住宿＋非遗手作"等融合产品，深受年轻游客青睐。玉林市万花楼的 非遗表演沉浸式动线，游客从"观光者"转变为"参与者"；梧州市、贺州市举办2025"活力夜广西"嘉年华 主场活动，吸引大量游客参与，有效拉动夜间消费。 文化赋能，主题游品质更优。全区各地加强文化内涵与互动场景的融合，"家国明月"主题活动贯穿 始终，桂林市紧抓影视IP热度，央视热播剧《阵地》带火沉浸式历史体验产品，独秀峰王城、七星岩等 景区推出"跟着《阵地》打卡"活动，让游客在沉浸式体验中感受先辈家国情怀；贺州市黄姚古镇皮影戏 展演、河池仫佬石围古村中秋祭月节等民俗活动有序推进，让游客深度体验传统文化。 值得一提的是，双节长假期间，各地推动服务升级，免费开放公共停车位、延长博物馆等场馆开放 时间、在景区出口等设置服务点，提升游客体验感。尤其是针对汛情影响，多地文旅部门联 ...

"天下大乱，此地无忧；天下大旱，此地有收"。在湖南新化的紫鹊界梯田流传这样一句民谚。天下梯田 何其多，紫鹊界有啥特殊？一是历史，二是规模，第三，要归功于其"技术含金量"。 打破"多头管理、权责分散"的状态，成立紫鹊界梯田管理机构，实现保护、规划、利用一体化运作。46 条1.6万米的小微水渠被修复，确保灌溉系统沿用传统技艺。1500亩抛荒梯田生态得到修复，核心生态 区实施封山育林，使区域水源涵养能力提升35%，让梯田生态系统回归"山青、水绿、田肥"的原始风 貌。 风景更美了，谁来看，怎么看？紫鹊界推出"沉浸式农耕体验"。游客们除了打卡观光，更能亲手参与插 秧、收割、打谷，做一天农夫。针对青少年的研学游，将梯田变成课堂，学生走进田间地头，在劳动中 了解"一粒米的前世今生"，理解人与自然的和谐共生。为了让更多人"触碰"到梯田，"梯田守护者"认养 计划应运而生。一块块梯田"飘"上云端，通过小程序，认养人随时可以查看稻谷的生长，到了收获季 节，还能获赠田里产出的稻米。 金秋已至，正沿着山脚爬上山腰，将紫鹊界的稻子染成金黄。云上的梯田，即将为更多家庭带去丰收的 喜悦。 梯田皆依山就势而造，小如碟、大如池、长如带、弯如月… ...

当前文旅市场在快速发展的同时，也面临在以下四个维度积极应对一些结构性挑战，不断完 善相关服务。基础设施方面，区域发展不均衡问题亟待改善，一些地区的接待设施、交通接 驳和公共服务未能跟得上旅客需求，直接影响游客体验的舒适度与便捷性。产品供给方面， 同质化竞争问题需予以重视，一些地方的游船夜游、古镇开发、仿古街区等项目呈现低水平 重复建设情况，缺乏差异化特色。服务品质方面，从导游专业素养到景区管理水平均存在参 差不齐的现象，时有发生的服务不规范直接影响游客满意度和重游意愿。文化内涵方面，部 分文化旅游产品停留在表面形式，一些文化主题公园仅满足于符号化展示，缺乏对在地文化 的深度挖掘和互动式体验设计，难以满足游客日益提升的精神消费需求。 为推动文旅消费迈向高质量发展，系统破解当前面临的问题和短板，需要构建政府、企业、 社区与游客多方协同的治理格局。需完善薄弱地区的交通网络与公共服务配套，通过优化旅 游标识系统、提升厕所与停车场设施、实现无线网络覆盖等举措，全面提升旅游接待能力与 游客体验。同时，还需引导各地立足本土文化基因，深度挖掘历史脉络、民俗传统与物产资 源，推动文旅产品从同质化竞争向个性化、定制化方向转型。为 ...

2025年国庆中秋"双节"并至，长达8天假期为文旅消费市场提供了重要契机。这为深度游和长线游创造 了有利条件。从市场预订情况看，部分旅行社的假期出游人次与人均消费同比实现大幅增长，呈现出显 著的"量价齐升"旺盛态势。预计今年双节假期将成为居民休闲出游的集中释放期，也为观察中国文旅消 费市场的新趋势、新变化提供了绝佳窗口。 综合来看，进一步推动我国文旅产品供给升级，需加快建立覆盖导游、酒店、餐饮、交通等全链条的服 务质量标准体系，以规范化、精细化管理和智慧化监管推动服务质量整体跃升。 为顺应文旅市场消费升级趋势，文化和旅游部正组织开展全国国庆文化和旅游消费月主场活动，通过增 加优质供给、创新消费场景，积极满足人民群众对美好生活的需要。本次消费月充分结合双节特点，组 织各地及相关机构策划推出丰富多样的文旅活动和惠民措施。一方面加大惠民力度，为群众假期出游提 供更多优惠选择；另一方面推出业态多元的文旅新产品、新场景，显著提升消费体验。各地结合地方文 化特色开发的旅游产品明显增多，如非遗体验、文化主题酒店等创新业态备受青睐，成为文旅融合发展 的生动实践。 当前文旅市场在快速发展的同时，也面临在以下四个维度积极应对一些 ...

2025年国庆中秋"双节"并至，长达8天假期为文旅消费市场提供了重要契机。这为深度游和长线游创造 了有利条件。从市场预订情况看，部分旅行社的假期出游人次与人均消费同比实现大幅增长，呈现出显 著的"量价齐升"旺盛态势。预计今年双节假期将成为居民休闲出游的集中释放期，也为观察中国文旅消 费市场的新趋势、新变化提供了绝佳窗口。 为推动文旅消费迈向高质量发展，系统破解当前面临的问题和短板，需要构建政府、企业、社区与游客 多方协同的治理格局。需完善薄弱地区的交通网络与公共服务配套，通过优化旅游标识系统、提升厕所 与停车场设施、实现无线网络覆盖等举措，全面提升旅游接待能力与游客体验。同时，还需引导各地立 足本土文化基因，深度挖掘历史脉络、民俗传统与物产资源，推动文旅产品从同质化竞争向个性化、定 制化方向转型。为了增强文化体验深度与叙事真实感，可以鼓励当地居民参与文旅项目运营，真实展现 地方生活场景，从而构建具有持续吸引力的原真性文旅消费生态。 综合来看，进一步推动我国文旅产品供给升级，需加快建立覆盖导游、酒店、餐饮、交通等全链条的服 务质量标准体系，以规范化、精细化管理和智慧化监管推动服务质量整体跃升。 今年国庆中秋长假 ...

今年国庆假期，国内旅游呈现出市场下沉的态势，二、三线小城市旅游火爆。中国民航大数据平台航旅纵横的数据也显示，今年国庆中秋假 期，中小机场日均机票预订量同比增幅达18%。 国内一家大型在线旅游服务平台的数据显示，近几天平台上"赏秋""红叶""海边""草原""晒秋"的搜索量环比8月上涨两倍。 今年国庆假期，全国铁路客流呈现客流总量大、首尾时段高度集中和"首尾长途多、中间中短途多"的特点。 国铁集团客运中心产品开发部二级副主管 周长锋：铁路部门深挖假日出行特点和市场需求，安排开行亲子游、研学游、红色游、康养游等特 色旅游专列和银发专列。 今年国庆假期，国铁集团在德阳至喀什、成都西至额济纳、广州至喀什、茂名至喀什及疆内等线路，安排开行"熊猫专列""新东方快车""潇湘 号"等品牌旅游列车，打造"移动的星级酒店"，催生假日旅行新体验。为确保旅客在行程中安全舒适，国铁上海局向客流集中的上海、杭州等 与周边城市间加开管内旅客列车195对，国铁北京局在北京朝阳站、北京丰台站的客流高峰时段，开启快速进站厅。国铁武汉局和国铁济南 局，在湖北荆州、山东邹平等火车站，与当地供电单位共同采用多架无人机不间断对线路和接触网进行测温检测，全 ...

Core Viewpoint - The State Council issued a notification on September 15 to strengthen comprehensive regulation of the tourism market, aiming to address issues disrupting market order and protecting tourists' rights, thereby promoting high-quality development in the tourism industry [1] Group 1: Regulatory Responsibilities - The notification emphasizes the need to clarify the responsibilities of various departments in tourism market regulation, adhering to principles of local management, inter-departmental collaboration, and shared responsibilities [1] - The cultural and tourism department is tasked with daily coordination and supervision of tourism service quality, while the police department is responsible for maintaining order at tourist sites and addressing illegal ticket sales [2] Group 2: Protection of Tourists' Rights - The notification addresses the issue of "big data killing familiarity," where different prices are shown for the same service based on user accounts, and emphasizes the need for online travel platforms to protect personal information and avoid misleading practices [3] - It encourages tourism operators to adopt a customer-centric approach, improve service quality, and ensure compliance with legal standards to safeguard tourists' rights [3] Group 3: Regulatory Mechanisms - The notification calls for enhanced regulatory checks and law enforcement collaboration among departments, including online inspections and surprise checks to ensure compliance [4] - It highlights the importance of addressing multi-departmental issues promptly and coordinating investigations to uphold market order [4] Group 4: Seasonal Regulatory Focus - The notification acknowledges that illegal activities tend to increase during peak tourist seasons, and emphasizes the importance of ongoing regulatory efforts to identify and address market issues [5]

Core Viewpoint - The State Council issued a notice on September 15 to strengthen comprehensive regulation of the tourism market, aiming to address issues disrupting market order and protecting tourist rights, thereby promoting high-quality development in the tourism industry [1] Group 1: Regulatory Responsibilities - The notice emphasizes the need to clarify the responsibilities of various departments in tourism market regulation, adhering to principles of local management, departmental collaboration, and shared responsibilities [3] - The cultural and tourism department is tasked with daily coordination and supervision of tourism service quality, as well as handling violations of tourism laws [3] - The public security department is responsible for maintaining order in tourist areas and addressing illegal activities such as ticket scalping and fraud [4] Group 2: Protection of Tourist Rights - The notice highlights the issue of "big data killing familiarity," where different prices are shown for the same service based on user accounts, and calls for online travel platforms to protect personal information and prevent unfair practices [5][6] - It encourages tourism operators to adopt a customer-centric approach, improve service quality, and ensure the safety and legal rights of tourists [5][6] Group 3: Regulatory Mechanisms - The notice proposes enhancing regulatory checks and law enforcement collaboration among departments through online inspections and surprise checks [6] - It aims to establish a framework for cross-departmental and cross-regional joint inspections to address issues that span multiple regulatory responsibilities [6] Group 4: Focus Areas for Future Regulation - The Ministry of Culture and Tourism plans to conduct ongoing inspections, particularly targeting popular tourist routes and areas to identify and report issues such as forced shopping and tour guide misconduct [7] - The notice outlines a clear direction for future regulatory efforts, especially during peak tourist seasons, to maintain market order and protect consumer rights [7]

Core Viewpoint - The article emphasizes the importance of consumer spending as a key driver of economic growth and outlines the newly developed "2025 Shaoxing City Consumption Promotion Policy" aimed at enhancing consumption potential and boosting domestic demand [1][4]. Group 1: Policy Overview - The "2025 Shaoxing City Consumption Promotion Policy" consists of 15 measures and includes an additional funding of 178 million yuan to stimulate both traditional and new consumption scenarios [4][5]. - The policy is structured around three main areas: "Cultural, Business, and Tourism Integration," "New Scene Expansion," and "Consumption Voucher Distribution" [5][6]. Group 2: Specific Measures - In the "Cultural, Business, and Tourism Integration" area, five initiatives are proposed, including the development of performing arts economy and support for various types of tourism [5][6]. - The "New Scene Expansion" includes six initiatives aimed at supporting dining consumption, promoting night economy, and developing rural consumption scenes [6][9]. - The "Consumption Voucher Distribution" focuses on encouraging university students to stay in Shaoxing, promoting automobile and housing consumption, and distributing nearly 100 million yuan in various consumption vouchers [6][11]. Group 3: Characteristics of the Policy - The policy is characterized by its inclusivity, targeting all citizens across all age groups and expanding consumption scenarios from urban to rural areas [7][8]. - It emphasizes a concentrated implementation timeline, with all policies to be fully operational by the end of December this year [7][8]. - The policy encourages innovation in consumption scenarios, leveraging Shaoxing's unique resources to create diverse cultural and tourism consumption experiences [7][8]. Group 4: Engagement and Promotion - The government plans to utilize various media channels to promote the policy and encourage participation from all sectors of society [8][9]. - The policy aims to attract university students by providing tailored consumption vouchers to enhance their experience in Shaoxing [11][12]. Group 5: Low Altitude Economy - The low altitude economy initiative includes a wide range of areas such as aerial sightseeing and drone training, with specific subsidies for different consumption types [13][14]. - The policy aims to lower participation barriers and provide substantial subsidies to stimulate market activity in the low altitude economy [14][15]. Group 6: Performing Arts Economy - The performing arts economy is highlighted as a significant driver for cultural tourism, with specific incentives for hosting large-scale performances [15][16]. - The policy includes financial rewards for event organizers based on ticket sales, aiming to enhance the vibrancy of Shaoxing's cultural scene [15][16].

Group 1 - The transportation department estimates that the total cross-regional personnel flow during the summer transportation period will reach 11.9 billion person-times, reflecting a significant increase in national living standards and a vibrant travel economy [2] - Daily average flow of 192 million person-times shows a year-on-year growth of 4.3%, with road self-driving trips expected to reach 8.7 billion person-times, accounting for 73% of the total [2] - The railway sector has seen passenger numbers exceed 900 million for the first time during this period, indicating efficient transportation networks and a shift in public focus from mere travel to experiential enjoyment [2] Group 2 - The summer box office reached 11.966 billion yuan, with over 100 films released, attracting 321 million cinema-goers, a year-on-year increase of 12.75% [4] - The success of films like "Nanjing Photo Studio" and "The Little Monster of Langlang Mountain" highlights the growing trust in local productions and the demand for quality content [4] - The convergence of the two "11.9 billion" figures illustrates the strong resilience and potential of the domestic market, with increased consumer engagement in various sectors including tourism and entertainment [4] Group 3 - The booming consumption is driven by new supply responding accurately to new demand, with consumers increasingly seeking immersive and personalized experiences [5] - Innovations in service offerings, such as themed train services and multi-faceted cinema experiences, exemplify successful supply-side structural reforms [5] - Government initiatives, including the "Special Action Plan to Boost Consumption," have been implemented to stimulate consumer spending and enhance the overall consumption environment [5] Group 4 - The government and market collaboration aims to transform first-time customers into repeat customers, ensuring sustained economic growth and enhanced quality of life for citizens [6] - The activation of consumer enthusiasm is expected to provide stronger momentum for healthy economic development [6]