去文博场馆感悟千年文明之深厚，去乡村体验特色民俗活动，去村寨感受独特民族风情……今年夏天， 文旅热潮持续高涨，"文博游""研学游""乡村游"等热力十足，文旅玩法、场景、服务不断上新升级，为 夏日经济注入新动能。 今年暑期，文旅市场活力十足。最新数据显示，自7月1日至8月23日，全国铁路累计发送旅客达到8.23 亿人次，同比增长6.4%，日均发送旅客1523万人次。 "文旅产业是稳定消费的'助推器'，能带动交通、住宿、餐饮、零售等多领域产业链发展，产生强大的 消费乘数效应；同时能促进产业深度融合，推动产业向高附加值转型；还有利于加快区域协同与城市升 级，通过打造差异化的文旅品牌，城市和区域能实现资源互补与产业联动；还能激发就业创业与社会活 力，带动大众创业创新。"华东师范大学工商管理学院院长、旅游规划与发展研究中心主任冯学钢在接 受记者采访时表示。 "文旅行业要实现健康、可持续发展，还面临文旅策源力与创新整合能力不足、文旅产业融而不深、文 旅品牌的国际显示度不高、文旅资源优势与国际市场份额不匹配等问题。"在冯学钢看来，要打造与市 场需求相匹配的产品，提高文旅行业的系统整合力、内容表现力与体验创造力；树立科学的文 ...

既然是研学游，研与学才是目的，游只应是载体，要防止只"游"不"学" 暑期，研学游火爆。作为一种主打寓教于乐、把教育和文旅结合起来的产品，研学游强调学生的亲身参 与和观察，在旅游中打开知识的大门，把读万卷书与行万里路结合起来，近年来颇受家长和学生的欢 迎，市场规模不断扩大。 市场一大、收益一好，有些从业者就动了歪脑筋，打着教育的幌子搞研学，却处处挖"坑"。有的 只"游"不"学"，观光游览面面俱到、吃得好住得好，唯独缺少深入学习、细致探究；有的价格虚高，动 辄几千甚至上万元，远超普通旅游产品；还有的货不对板，打着"名校研学""名师授课"的幌子招揽客 源，实际上只是带学生到校门口打卡拍照，承诺的内容与提供的服务相差甚远……这些套路严重扰乱了 正常的市场秩序，家长的经济支出打了水漂，孩子也失去了宝贵的学习机会，让研学游变了味儿。 盲目逐利，会陷入浮躁。要促进研学游健康发展，就必须以教育为本，制定规范、强化监管，真正实现 教育与文旅的深度融合。 既然是研学游，研与学才是目的，游只应是载体。确保"研学"名副其实，从业机构首先要遵循教育规 律，根据研学目标和学生的年龄、兴趣等特点，制定科学合理的课程计划、目标和标准，后期再 ...

Group 1 - The provincial government emphasizes the need to unify thoughts and actions with the central government's scientific judgment and decision-making regarding the economic situation, focusing on achieving annual goals and planning for the 14th Five-Year Plan [1] - The government is committed to enhancing economic quality and stability by leveraging comparative advantages in location, resources, and costs, while implementing extraordinary measures to stabilize employment, enterprises, and market expectations [1][2] - There is a strong focus on accelerating the development of key industries through technological innovation, enhancing collaboration between enterprises and research institutions, and improving the development levels of industries such as new energy, electronic information, and oil and gas [2] Group 2 - The government aims to boost consumer confidence and stimulate consumption by optimizing the distribution of consumption vouchers and promoting sectors like automotive and home appliances [2] - Efforts are being made to stabilize the real estate market through urban renewal initiatives and innovative housing solutions, which will help activate existing housing stock and improve urban infrastructure [2] - The government is also focused on enhancing public services in education, healthcare, and elderly care, while ensuring that resources are expanded and optimized to meet the changing population demands [2]

更深一层看，安全教育本身就是最好的研学教材，更是素质教育的重要组成部分。优质的研学应将安全 意识培养与知识探索深度融合：在生产车间学习识别安全警示标识，在野外徒步实践避险技巧，在应急 演练中掌握自救互救方法……只有让孩子在实践中习得守护安全的能力，才能彰显研学游不可替代的价 值。 安全与探索从来不是非此即彼的选择题，应将每一次研学游都设计为可管理、可教育、可控制的成长挑 战。只有编织好由制度、责任和专业合力拧成的安全绳，研学游才能真正承载起家长的安心、社会的放 心与教育的良心，行稳致远。 （文章来源：经济日报） 近日，云南大理苍山研学活动中一名自闭症男童走失，牵动了无数人的心，也再次将研学行业的安全隐 患与责任缺失推至公众视野。当"读万卷书行万里路"的美好愿景屡屡撞上安全漏洞，研学游的初心与底 线该如何坚守？ 研学的核心价值，在于让课堂走出围墙，让知识在现实中延伸。但当商业利益凌驾于教育本质之上，研 学游沦为仓促的流程式、快餐化打卡，安全成了最先被牺牲的环节。有些机构的带队老师连基础急救知 识都一知半解，却敢带领孩子深入山野；有些户外项目打着"自然教育"旗号，压缩成本砍掉专业安全员 配置，所谓的安全预案不过是 ...

Core Points - The 2025 Nanyang Cultural Tourism Consumption Season was officially launched on August 7, marking a significant milestone for the development of Nanyang's cultural tourism industry [1] - The launch ceremony featured a theme of "Now Departing to Nanyang," showcasing a series of cultural performances that highlighted Nanyang's rich historical and cultural heritage [3][4] - The event aims to attract visitors by promoting diverse tourism activities such as family tours, educational trips, and summer vacations, along with various ticket discount policies [5] Group 1 - The launch ceremony served as an important platform to display Nanyang's unique charm to the outside world [1] - Performances included traditional dances and fashion displays that emphasized Nanyang's status as a significant birthplace of Han culture [3] - The event created a vibrant atmosphere, encouraging visitors to explore and experience Nanyang's beauty and culture [4] Group 2 - Nanyang plans to leverage its rich cultural tourism resources to offer a variety of tourism activities [5] - The initiative includes implementing substantial discount policies and high-quality tourism products to enhance service offerings [5] - The goal is to invite tourists from all directions to visit, understand, and fall in love with Nanyang [5]

Core Viewpoint - The increasing popularity of educational trips for students during holidays is noted, but there is a significant lack of ecological understanding and knowledge in the design and practice of these trips, leading to superficial learning experiences [1][2]. Group 1: Current Issues in Educational Trips - Many educational trips are marketed with themes like "natural exploration" and "outdoor practice," yet they often fail to incorporate ecological concepts and knowledge [1]. - Students may learn the names of plants and animals but do not grasp the interdependence within ecosystems or the deeper logic of sustainable development [1]. - The design of these trips often emphasizes "experiential learning" over "immersive thinking," resulting in a lack of systematic explanation of ecological principles [1][3]. Group 2: Importance of Ecological Concepts - Educational trips are described as "walking classrooms," where integrating ecological theories is essential to instill respect for nature and the protection of life in children [2]. - The need for a comprehensive understanding of ecological systems is emphasized, suggesting that ecological principles should be woven into every aspect of the educational experience [2]. Group 3: Recommendations for Improvement - The article suggests four key integrations to embed ecological concepts into educational trips: - Integrate ecological system concepts during natural observations, using visual aids to explain energy flow and interconnections within ecosystems [3]. - Incorporate ecological balance concepts through practical experiences, such as comparing different human interventions on vegetation recovery [3]. - Include sustainable development concepts in scenario analyses, using local examples to illustrate the symbiotic relationship between development and environmental protection [3]. - Promote harmonious coexistence through action-oriented guidance, encouraging children to engage in environmental protection activities [4].

齐鲁晚报.齐鲁壹点于佳霖通讯员侯文婷崔连君 威海文登区家长刘先生分享，中考后为孩子报名的名校研学游，不仅拓展了眼界、锻炼了独立能力，更 让孩子通过感受学府历史底蕴与学术氛围，明确了学习目标，成为研学价值的生动注脚。 毕业游："减压+长见识"为核心事件型旅行受追捧 毕业旅行群体中，100%的受访者将"放松身心、彻底减压"列为首要需求，80%希望"开阔眼界、增长见 识"，60%重视"与同伴创造回忆"和"品尝美食"。此外，90%的毕业生会为"事件亲历型旅行"(如村超、 演唱会)专门规划行程，仅10%表示不感兴趣。 来威旅游的高中毕业生赵同学坦言，此次旅游最主要的目的就是放松、减压，让自己从紧张的高三学习 生活中彻底解放出来，此外自己很想借此次旅游到外地长长见识，体验一下不同的地方特色风俗、文化 和美食。 市场新动向：模式创新与夜经济引领新赛道 近期，国家统计局威海调查队对2家酒店、2家旅行社、3个景区和58名已出游或者计划旅游的居民开展 专题调研，与威海市文旅局和旅游行业协会开展座谈，了解2025年暑期旅游市场的新动态、新趋势。调 研结果显示，2025年暑期游客更加注重深度文化体验和高品质服务，新的消费模式与新兴趋 ...

Group 1 - The core viewpoint of the articles highlights the surge in various types of tourism during the summer travel season, with a notable increase in passenger numbers on national railways [1][3] - As of July 24, the national railway has sent a total of 341 million passengers since the start of the summer travel season, representing a year-on-year increase of 2.8% [1] - On July 25, the national railway is expected to send 13.8 million passengers, with plans to add 814 additional passenger trains [1] Group 2 - Popular tourist destinations include Xinjiang, which has seen a significant rise in travel interest, with 44 tourist trains heading to the region in July [1] - The occupancy rate for trains entering Xinjiang has reached over 90%, with some popular routes requiring tickets to be purchased 7 to 15 days in advance [3] - The demand for summer vacation travel has also led to increased hotel bookings in cooler regions such as Qinghai and Yunnan, with year-on-year growth in reservations [5] Group 3 - The rise in travel interest is attributed to high temperatures across the country, prompting travelers to seek cooler destinations [9] - Popular flight routes to cities like Urumqi, Lhasa, and Kunming have seen significant increases in ticket sales, reflecting the overall trend in tourism [7] - The tourism industry is experiencing a shift towards traditional and established travel destinations, particularly those with lower average temperatures [9]

Group 1 - The core issue of safety in summer study tours and visits has become a hot topic among parents following a tragic incident involving six students from Northeast University who died during a visit to a mining facility [1] - The summer travel market is experiencing significant growth, with customized tours and free travel seeing a notable increase in bookings, with a 50% and 33% rise in traveler numbers compared to the same period last year [1][2] - Popular domestic travel destinations during the summer include Beijing, Guangdong, Shanghai, Jiangsu, Zhejiang, Hainan, Sichuan, Yunnan, Shandong, and Guizhou [1] Group 2 - Study tours are a major trend this summer, with many educational institutions organizing trips for students, including visits to campuses, museums, and participation in science or art projects [2][4] - Study tours typically involve dedicated teachers and safety personnel, leading to higher costs compared to regular tours due to the added expenses for security and educational staff [4] - Safety management and awareness are crucial for both study tours and general student visits, emphasizing the need for proper safety protocols [4][5] Group 3 - Parents are advised to conduct thorough checks before enrolling their children in study tours, including verifying the organizer's qualifications, ensuring the presence of qualified staff, and reviewing the details of fees and contracts [4][5] - It is essential to sign a formal agreement that outlines safety responsibilities, refund policies, and insurance coverage, while also ensuring that children are educated on safety and emergency contacts [5] - The importance of purchasing accident insurance for students participating in study tours is highlighted, as it provides essential protection for all parties involved [6]

Core Insights - The summer tourism market is experiencing a surge, with educational travel becoming a popular choice for families, particularly focusing on unique natural landscapes in China [1][5] - Hainan has launched a series of rainforest educational programs that attract numerous student groups to explore nature [1][5] - The educational trips emphasize hands-on learning experiences, allowing children to engage with nature and learn practical skills [3][5] Group 1: Hainan Rainforest Programs - Hainan's educational programs include activities like rainforest exploration and plant and animal science, enhancing children's understanding of nature [1][5] - The programs aim to bring classroom knowledge to life, fostering a deeper connection with the environment [1][5] - Children learn outdoor skills such as fire-making and rubber tapping, making the learning experience tangible [3] Group 2: Sichuan Giant Panda National Park - The Giant Panda National Park in Sichuan is attracting students from various regions to learn about the habitat of wild pandas [6][10] - Students engage in activities like tracking panda footprints and understanding wildlife conservation through infrared camera usage [8][10] - The park is known for its rich biodiversity, including rare species like the Sichuan golden snub-nosed monkey and snow leopard [10][12] Group 3: Ningxia Desert Education - The Shapotou scenic area in Ningxia offers desert educational experiences, highlighting the relationship between humans and nature [12][14] - Activities include sand sliding and exploring desert flora and fauna, helping children appreciate life in harsh environments [14][16] - The program teaches about local desertification prevention methods, emphasizing the resilience of life in challenging conditions [16][18]