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秋假引爆错峰游热潮!文旅市场淡季不淡
Cai Jing Wang· 2025-11-14 09:05
Group 1 - The introduction of autumn breaks in various regions has led to a surge in travel demand, with popular destinations experiencing high visitor numbers and sold-out tickets [1][2] - The implementation of autumn breaks is a result of national policies aimed at expanding service consumption, with specific measures announced by the Ministry of Commerce and other departments [2][3] - Data from travel platforms indicates a significant increase in ticket bookings during the autumn break period, with Sichuan province seeing a 3.4 times year-on-year increase in ticket reservations [2][3] Group 2 - Travel agencies are responding to the new autumn break by launching various travel products, including educational tours and autumn-themed trips, to cater to family travel needs [3] - Specific initiatives include free admission for students at certain attractions and bundled offers that combine tickets with hotel stays, aimed at enhancing the travel experience for families [3] - The autumn break policy not only optimizes holiday schedules but also reshapes the structure of cultural and tourism consumption, alleviating pressure during traditional peak travel seasons [3]
常州绘就现代服务业新图景
Xin Hua Ri Bao· 2025-11-07 15:27
Core Insights - Changzhou is focusing on the transformation of its industrial structure, particularly emphasizing the development of the new energy industry and modern service sectors to achieve high-quality growth [1][2]. Group 1: Economic Development - In the first half of 2025, Changzhou's service industry achieved a value-added of 257.66 billion yuan, marking a growth of 7.0% [2]. - The city has established national and provincial pilot areas for the integration of production and service industries, including the Tianning Economic Development Zone and 53 provincial pilot units [2]. Group 2: Innovation and Talent Development - Changzhou is enhancing its talent cultivation by promoting collaboration between higher education institutions, research organizations, and high-tech enterprises, focusing on developing composite talents tailored to industry needs [3]. - The proportion of R&D expenditure to the regional GDP increased from 3.0% in 2020 to 3.41% in 2024 [3]. Group 3: Quality and Logistics - Over the past three years, Changzhou has nurtured 300 key enterprises to compete for quality awards, receiving multiple nominations and awards for quality excellence [4]. - The city is actively building a modern logistics center in the Yangtze River Delta, with significant increases in provincial logistics carriers and the establishment of a national cold chain logistics base [4]. Group 4: Consumer Experience and Tourism - Changzhou is developing new consumer scenarios and experiences, hosting over 66,000 commercial performances since the beginning of the "14th Five-Year Plan," attracting over 1.7 million attendees [6]. - The per capita consumption expenditure of residents increased from 34,079 yuan in 2021 to 39,377 yuan in 2024, indicating a growing consumer market [6].
银川机场打造推出“首乘航旅”服务产品
Core Insights - The article discusses the implementation of upgraded first-time passenger services at Yinchuan Airport, integrating air travel products to enhance the overall travel experience [1][2] - The airport has launched the "First-Time Air Travel" service product, which aims to boost both air travel integration and the airport's main business development [1] Group 1: Service Enhancements - Yinchuan Airport has integrated various service offerings, including the Ning'anxin product from security and the Aixin Red Ribbon product from ground services, to create a comprehensive service process for first-time passengers [1] - The airport has established a full-service process for passengers, covering service appointment, arrival, inquiry, check-in, security, and boarding, categorized under the "Saishangxing - First-Time Passengers" service product [1] Group 2: Collaboration and Product Development - The airport collaborated with the Ningxia Hui Autonomous Region's Department of Culture and Tourism to launch the "Ningxia Aviation Tourism Passport 2.0," merging it with the first-time passenger service product [1] - Specific benefits for first-time passengers include discounts at designated scenic spots, wineries, hotels, and car rentals, enhancing the service guarantee for these travelers [1] Group 3: Performance Metrics - From July to September this year, Yinchuan Airport served 4,066 first-time passengers, marking a 16.6% increase year-on-year [2] - In the first three quarters of 2025, the airport achieved a passenger throughput of 7.6433 million, reflecting an 8.16% year-on-year growth [2]
晶采观察丨近50亿人次!从前三季度出游数据看“十四五”流动中国的活力密码
Yang Guang Wang· 2025-10-25 02:24
Core Insights - The latest data from the Ministry of Culture and Tourism indicates that domestic tourism in China has seen significant growth, with 4.998 billion trips taken by residents in the first three quarters of 2025, an increase of 761 million trips or 18.0% year-on-year [2][3] Group 1: Domestic Travel Trends - Rural residents are increasingly participating in tourism, with their travel numbers growing by 25.0% to 1.209 billion trips, surpassing urban residents' growth of 15.9% to 3.789 billion trips [2][3] - Total domestic tourism expenditure reached 4.85 trillion yuan, an increase of 0.50 trillion yuan or 11.5% year-on-year, with urban residents spending 4.05 trillion yuan (up 9.3%) and rural residents spending 0.80 trillion yuan (up 24.0%) [3] Group 2: Economic Drivers - The growth in rural tourism is attributed to the dual drivers of economic development and the rural revitalization strategy, which have increased rural residents' income and improved transportation infrastructure [3] - The rise of self-driving and rural tourism has made these areas popular destinations, with counties like Changting in Fujian and Fengxin in Jiangxi gaining attention on social media for their value [3] Group 3: Transportation Developments - Railways have become the primary mode of travel, with 3.54 billion passengers transported in the first three quarters, marking a 6% increase and a historical high for the same period [4] - The railway sector has introduced various themed trains to cater to market demand, enhancing the travel experience and supporting the tourism and silver economy [4] - The transportation network has become denser and more convenient, with customized trains like "fan trains" boosting the "theme train + economy" concept, expanding consumption scenarios [4]
广西假期文旅市场供给多元
Guang Xi Ri Bao· 2025-10-09 04:03
Core Insights - The article highlights the diverse cultural and tourism initiatives launched during the National Day and Mid-Autumn Festival, showcasing over 230 promotional measures and 500 key activities across the region [1][2][3] Group 1: Cultural and Thematic Activities - The integration of cultural elements into tourism has enhanced the quality of themed activities, with events like "Home and Country Moon" and immersive experiences linked to popular media such as the TV drama "The Battlefield" [1] - Traditional cultural experiences are being promoted through various local events, such as shadow puppet shows and Mid-Autumn festivals, allowing tourists to engage deeply with local heritage [1] Group 2: Product Diversity and Market Adaptability - Core scenic areas are being upgraded, and new projects are expanding, with popular activities like night tours and adventure sports gaining traction [2] - Cross-border tourism is experiencing a revival, with significant passenger traffic resuming between South Korea and China, and popular border crossings attracting large numbers of visitors [2] Group 3: Consumer Policies and Market Vitality - Collaborative efforts among various departments are driving consumption through cultural performances and unique night market experiences, stimulating economic activity [3] - New integrated products combining accommodation with cultural experiences are appealing to younger tourists, enhancing engagement and participation [3] - Service upgrades during the holiday period, including free parking and extended venue hours, have improved the overall visitor experience, particularly in response to recent flooding impacts [3]
天下梯田何其多,紫鹊界梯田有啥特殊?
Ren Min Ri Bao· 2025-10-05 07:19
Core Insights - The article highlights the unique characteristics of the Ziqiao Jie terraced fields in Hunan, emphasizing their historical significance, scale, and advanced irrigation techniques developed over 2000 years [1][2]. Group 1: Historical and Cultural Significance - The Ziqiao Jie terraced fields have a history dating back to the pre-Qin period and reached their peak during the Song and Ming dynasties, showcasing a blend of southern rice cultivation and mountain hunting cultures [1]. - The terraced fields cover over 80,000 acres, with the core scenic area exceeding 20,000 acres, featuring over 1,100 layers at its highest point [1]. Group 2: Irrigation and Ecological Management - A unique natural self-flow irrigation system has been developed, relying on forest conservation, soil water retention, and the terraced structure, allowing for sustainable water resource utilization [1]. - Local management has been improved by establishing a dedicated management body for the terraced fields, ensuring integrated protection, planning, and utilization [2]. - Restoration efforts include repairing 46 small water channels totaling 16,000 meters and rehabilitating 1,500 acres of abandoned terraced fields, enhancing the ecological capacity of the area by 35% [2]. Group 3: Tourism and Community Engagement - The Ziqiao Jie has introduced an "immersive farming experience" for tourists, allowing them to participate in activities like planting and harvesting, thus promoting agricultural education [3]. - A "Terraced Field Guardian" program has been launched, enabling individuals to adopt sections of the terraced fields and monitor their growth through a mobile application, fostering a connection between consumers and agriculture [3]. - The upcoming harvest season is expected to bring joy to families as the terraced fields turn golden with ripe rice [3].
21社论丨提升文旅体验,满足文旅产业细分的多元化需求
21世纪经济报道· 2025-10-01 02:20
Core Insights - The upcoming 8-day holiday during the National Day and Mid-Autumn Festival in 2025 presents a significant opportunity for the cultural and tourism market, leading to a concentrated release of consumer demand and revealing new trends in the market [1][2] Group 1: Market Trends - There is a notable increase in demand for long-distance and deep travel experiences, with spending on domestic long-distance products seeing a substantial year-on-year growth, particularly in personalized travel options like chartered tours [1] - The Northwest region has emerged as a popular travel destination, with the Northern Xinjiang loop being one of the hottest routes, and overall tourism orders for the Qinghai Plateau's natural scenery increasing by over 80% year-on-year [1] - The integration of cultural tourism and commercial activities is leading to new trends, with a 1.5 times increase in search volume for hotels and attractions near popular event venues, indicating a shift towards traveling in conjunction with events, exhibitions, and competitions [1][2] Group 2: Structural Changes in Consumer Behavior - The cultural and tourism market in China is undergoing a profound structural transformation, shifting from scale expansion to quality enhancement and deeper experiences [2] - Different consumer groups are exhibiting distinct preferences: families favor educational and interactive travel, younger travelers seek emotional and cultural connections, while the elderly prioritize comfort and convenience [2] Group 3: Government Initiatives - The Ministry of Culture and Tourism is organizing a national cultural and tourism consumption month to enhance quality supply and innovate consumption scenarios, aiming to meet the public's demand for a better life [3] - The initiative includes a variety of cultural tourism activities and benefits, with a focus on local cultural characteristics, such as intangible cultural heritage experiences and themed hotels [3] Group 4: Challenges in the Market - The tourism market faces structural challenges, including uneven regional development, inadequate infrastructure, and a lack of differentiated product offerings, which can negatively impact visitor experiences [4] - Issues such as inconsistent service quality and superficial cultural representations in tourism products are also prevalent, affecting visitor satisfaction and repeat visits [4] Group 5: Recommendations for Improvement - To promote high-quality development in cultural tourism, a collaborative governance model involving government, enterprises, communities, and tourists is essential [5] - Enhancements in transportation networks and public services, along with a focus on local cultural heritage, are recommended to shift from homogeneous competition to personalized and customized tourism products [5] - Establishing a comprehensive service quality standard system across the tourism value chain is crucial for improving overall service quality [5]
21社论丨提升文旅体验,满足文旅产业细分的多元化需求
Group 1: Market Trends - The upcoming 8-day holiday during the National Day and Mid-Autumn Festival is expected to significantly boost the cultural and tourism consumption market, creating favorable conditions for deep and long-distance travel [1] - There is a notable increase in both the number of travelers and per capita spending, indicating a strong "volume and price rise" trend in the market [1] - The booking data reveals two core trends: a surge in demand for long-distance deep experiences and the integration of cultural tourism with commercial activities [1][2] Group 2: Consumer Preferences - Tourists are increasingly seeking personalized, immersive, and emotionally resonant travel experiences, moving away from superficial sightseeing [2] - Different consumer groups exhibit distinct preferences: families favor educational and interactive travel, young travelers prioritize emotional value and cultural identity, while seniors focus on comfort and convenience [2] - The diversification of consumer demands presents new opportunities for innovation in the tourism industry and raises expectations for the supply side of cultural tourism products and services [2] Group 3: Government Initiatives - The Ministry of Culture and Tourism is organizing a national cultural and tourism consumption month to enhance quality supply and innovate consumption scenarios [3] - The initiative aims to provide more affordable options for holiday travelers and introduce diverse new cultural tourism products and experiences [3] - Local cultural characteristics are increasingly being incorporated into tourism products, such as intangible cultural heritage experiences and themed hotels, reflecting the integration of culture and tourism [3] Group 4: Structural Challenges - The tourism market faces structural challenges, including uneven regional development, inadequate infrastructure, and a lack of differentiated products [4] - Issues such as inconsistent service quality and superficial cultural representations in tourism products hinder visitor satisfaction and repeat visits [4] - There is a need for deeper cultural engagement and interactive experiences to meet the growing spiritual consumption demands of tourists [4] Group 5: Recommendations for Improvement - To promote high-quality development in cultural tourism, a collaborative governance model involving government, enterprises, communities, and tourists is essential [5] - Enhancements in transportation networks and public services are necessary to improve tourist reception capabilities and overall visitor experience [5] - Encouraging local community involvement in tourism projects can create authentic cultural experiences and enhance the attractiveness of tourism offerings [5]
提升文旅体验,满足文旅产业细分的多元化需求
Core Insights - The upcoming 8-day holiday during the National Day and Mid-Autumn Festival presents a significant opportunity for the cultural and tourism consumption market, indicating a concentrated release of leisure travel among residents [1] - The data from holiday bookings reveals two core trends in cultural tourism consumption: a surge in demand for long-distance deep experiences and the integration of cultural tourism with commercial activities [1][2] Group 1: Trends in Cultural Tourism Consumption - Long-distance deep experiences are increasingly popular, with a significant year-on-year increase in spending on domestic long-distance products and a doubling in the popularity of personalized travel options like chartered tours [1] - The Northwest region has emerged as a popular travel destination, with the Northern Xinjiang loop being one of the hottest routes, and overall tourism orders for the Qinghai Plateau's natural scenery increasing by over 80% year-on-year [1] - The integration of cultural tourism with commercial activities is leading to new trends, as searches for hotels and attractions near popular event venues have increased by 1.5 times year-on-year [1] Group 2: Structural Changes in the Cultural Tourism Market - The cultural tourism market is undergoing profound structural changes, shifting from scale expansion to quality enhancement and experience deepening, with diverse consumer demands becoming more pronounced [2] - Different consumer groups have distinct preferences: families favor educational and interactive travel, young travelers seek emotional value and cultural identity, while the elderly prioritize comfort and convenience [2] Group 3: Government Initiatives and Market Challenges - The Ministry of Culture and Tourism is organizing a national cultural and tourism consumption month to enhance quality supply and innovate consumption scenarios, aiming to meet the public's needs for a better life [3] - There are structural challenges in the cultural tourism market, including uneven regional development, homogenized product offerings, inconsistent service quality, and superficial cultural experiences [4] Group 4: Recommendations for High-Quality Development - To promote high-quality development in cultural tourism consumption, a collaborative governance framework involving government, enterprises, communities, and tourists is essential [5] - Improving transportation networks and public services in underdeveloped areas, as well as encouraging local cultural engagement in tourism projects, can enhance the authenticity and attractiveness of cultural tourism experiences [5] - Establishing a comprehensive service quality standard system across the entire tourism chain is crucial for elevating service quality and addressing current challenges [5]
二、三线城市旅游火爆,“赏秋”“海边”等成出行搜索关键词
Yang Shi Wang· 2025-09-29 19:11
Group 1 - The core viewpoint of the articles highlights the increase in railway services and tourism activities during the National Day holiday, driven by diverse travel demands from tourists, families, and students [1][2] - The National Railway Group has arranged multiple special tourist trains, including themed trains for family trips, educational tours, and wellness journeys, to cater to the varied needs of travelers [2] - The railway network has seen a significant increase in passenger flow, with a focus on long-distance and short-distance travel patterns during the holiday period [2] Group 2 - Domestic tourism is experiencing a downward trend, with a surge in travel from second and third-tier cities, indicating a shift in consumer behavior [3] - Data from the Civil Aviation Big Data Platform shows an 18% year-on-year increase in daily flight bookings at small and medium-sized airports during the holiday [3] - Popular destinations for autumn sightseeing during the National Day holiday include Jiuzhaigou in Sichuan, Altay in Xinjiang, and Yangshuo in Guangxi, reflecting changing travel preferences [3]