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创新旅游联票产品放大“快旅慢游”优势 特色活动吸引游客深度体验
Yang Shi Wang· 2025-11-27 13:29
央视网消息:为满足游客"慢游长三角"的差异化需求,长三角铁路11月27日首推15日有效期旅游计次票,打破固定车次限制,支持 灵活组合,让旅客无需反复购票。 此次票务产品不仅行程设置灵活,票价也有明显优惠。随着此次票务产品上线,沿线景点也同步推出冬季特色活动与优惠,吸引游 客深度体验。 浙江东阳市横店影视城工作人员苏绣蓉介绍,横店影视城将推出以"横店跨年季"为主题的系列活动。同时,也即将推出跨年季特惠 门票,游客可以"一站式"体验五大王牌景区。 记者了解到,此次长三角铁路推出的旅游联票,进一步放大"快旅慢游"优势。其中,作为"水乡画卷游"的关键组成部分,杭温高铁 开通运营一周年已运送旅客超1600万人次。此次票务产品的推出,将进一步提升沿线景区客流。 此次推出的"畅游沪宁杭""名山胜水游""水乡画卷游"3款旅游联票产品,涉及宁杭高铁、沪苏湖高铁、杭温高铁等5条高铁线路的26 座车站。以"1次购买、分段乘坐、15天有效"的全新组合售卖模式,为旅客提供全新的乘车体验。 旅客持旅游计次票产品出行,可选择乘坐任意停靠产品指定发到站区间的各等级动车组列车一等、二等座。支持游客在发到站间自 由选择2到10段行程。车票自首次 ...
从影视工厂到造梦工场,横店小镇随时“入戏”
3 6 Ke· 2025-11-25 03:02
如果不是前段时间去了一趟横店,真的不知道这里已经不是单纯的影视基地,早已进化成一个全民沉浸式的狂欢造梦工场! 十年前,游客挤在横店片场外围,踮脚张望明星衣角;十年后,这群人自己成了主角——在"清明上河图"阎王爷面前递上亲手写的"财富祈愿状",找 到"回眸一笑百媚生"的如花,对上只有你俩懂的暗号,甚至被"包租婆"追着收租。 现在的横店,已悄然完成一场身份蜕变,她巧妙地将旅游体验升格为具有社会影响力的文化事件,让整个横店镇都成为狂欢的舞台,也蹚出了一条有横店 特色的从门票经济向多元链式经济转型之路。 从景区到片场,撕掉生活的"场记板" 传统景区的体验往往止于闭园广播,而横店却成功打破了这堵墙,最具代表性的便是"横店入戏里"系列主题酒店。 横店入戏里酒店·梦外滩店1:1还原了20世纪二三十年代十里洋场的老上海风情,酒店大堂就像流动的片场,伴随着20世纪老上海风情音乐的响起,身着精 美旗袍的歌手和舞者在扶梯上倾情表演,旅客步入大堂,仿佛穿越回了老上海。酒店还将影视基因深植于酒店服务,游客可身着旗袍在石库门风格的走廊 拍摄复古写真,还能入住明星同款主题房。 横店入戏里酒店·广州街店,客房精准复刻了《伪装者》《老九门》等 ...
横店一景区杂技演员表演时高坠,景区回应
Xin Jing Bao· 2025-11-17 11:25
Core Points - An acrobat fell from a height during a performance at the Zhejiang Hengdian Film and Television City Dream Bund scenic area, resulting in serious injuries [1] - Witnesses reported that the injured performer was taken away by staff, and the show continued shortly after another performer fell but was caught by a safety net [1] - The customer service of the Dream Bund scenic area stated that the performance was not paused and that safety measures will be strengthened in the future [1] - The injured acrobat was reported to have facial injuries and has been sent to the hospital for treatment [1]
影视旅游:从观影到入戏要多久
Jing Ji Ri Bao· 2025-11-08 22:07
Core Insights - The integration of film and tourism has become a new engine for local cultural tourism consumption, enhancing visitor experiences from simple "check-ins" to immersive "in-character" experiences [1][2][4] Group 1: Industry Trends - The popularity of film IPs is driving tourism, with locations like Zhejiang promoting themed travel routes that connect visitors to filming sites [2][4] - The film tourism sector is witnessing significant growth, with places like Dezhou reporting a 53% increase in visitor numbers and a 67% rise in revenue [3][7] - Innovative projects, such as VR experiences in Tonglu County, are being developed to create immersive tourism environments, combining technology with traditional tourism [5] Group 2: Economic Impact - Film tourism is not only enhancing local visibility but also significantly boosting related industries, leading to both economic and social benefits [4][6] - In Shandong, the success of the series "生万物" has led to a fivefold increase in daily visitors to filming locations, benefiting local businesses [7] Group 3: Challenges and Solutions - The industry faces challenges in transitioning from short-term visitor attraction to long-term sustainable development, with infrastructure and service quality needing improvement [8][9] - Local governments are implementing policies to support the growth of film tourism, including new product offerings and enhancing the overall tourism experience [9]
数字为翼、产业为基、文旅为媒 乐陵以民生底色绘就特产兴城新图景
Huan Qiu Wang· 2025-11-07 10:41
Core Insights - The article highlights the transformation of Leiling City through digital empowerment, industry upgrades, and improved public services, showcasing a model of high-quality county-level development [1][21]. Digital Empowerment - The "Zaocheng Neighbors" smart community app has become essential for residents, integrating 15 convenient services and processing over 5,000 community requests [2][4]. - The "One Network Management" platform in Dingwu Town consolidates key data for efficient governance, enabling 23 services to be managed via a mobile app [6]. Cultural and Tourism Integration - Leiling's film city attracts significant tourist traffic, with over 201,700 visitors during the 2025 Mid-Autumn Festival and National Day holidays, showcasing the effectiveness of its "film-tourism integration" strategy [7][9]. - The introduction of the "Leiling Cultural Tourism Enjoyment Card" aims to enhance the consumer experience across over 100 businesses [11]. Industry Upgrades - The TaiShan Sports Industry Group has innovated with carbon fiber gymnastics equipment, positioning itself as a leading supplier for international events [12]. - Traditional industries, such as juice production at Huiyuan Group, have adopted transparent production processes and advanced technology, significantly increasing sales [14]. Public Welfare and Services - Leiling has implemented a free public transport policy, resulting in a 3.8-fold increase in passenger numbers, with 222.3 million rides in 2024 [15][17]. - Community initiatives, such as the "Mid-Autumn Festival Banquet" for seniors and various skill training programs, enhance the quality of life for residents [15]. Specialty Product Innovation - The transformation of the Jinsi Xiaozhao (golden silk jujube) from a local specialty to a high-value product through technological advancements has significantly increased its market value [18][20]. - The brand value of "Leiling Jujube" has reached 3.551 billion yuan, ranking third nationally in jujube brands [20].
聊城市培育全链条放心消费新场景
Qi Lu Wan Bao· 2025-10-15 22:47
Core Viewpoint - The article emphasizes the efforts of Liaocheng's market regulatory authority to enhance consumer confidence and promote new consumption scenarios by integrating regional特色产业发展 and accelerating the application of technological achievements in the consumption field [1] Group 1: Consumer Scenarios Development - Liaocheng's market regulatory authority is focused on creating diverse and reliable consumption scenarios tailored to different types of businesses such as supermarkets, scenic spots, e-commerce, and rural areas [1] - The initiative includes five major actions: optimizing the cultivation of reliable consumption units, improving the consumption environment, enhancing market order, boosting consumer rights protection efficiency, and upgrading the quality of consumption supply [1] - As of now, 454 businesses related to local industries have been included in the reliable consumption cultivation database [1] Group 2: Industry-Specific Initiatives - For the Lingzhi industry, a "Lingzhi Fairy Grass" themed live streaming platform has been established, ensuring strict product admission standards and addressing consumer complaints proactively [2] - The Ejiao industry has developed a consumption route that includes an Ejiao museum and a film city, with 33 offline businesses offering unconditional returns [2] - In the Sanghuang industry, training sessions have been conducted for local farmers to enhance product quality control and protect consumer rights [3] Group 3: Consumer Rights and Safety Measures - The Koi industry is integrating reliable consumption elements into Koi Town, focusing on creating a reliable consumption cluster and regulating business practices within the industry park [3] - The agricultural products sector is implementing comprehensive safety measures, including source control, traceability, and rights protection, to ensure consumer confidence [3] - A total of 98 unconditional return units and 6 units with advance compensation mechanisms have been established, along with 15 consumer rights protection service stations [3]
跟着电影去旅游 多地推出电影主题旅游线路
Yang Shi Wang· 2025-10-08 05:09
Core Insights - The integration of film and tourism is becoming a new trend in various regions of China, with themed travel routes being developed to attract visitors [1][5][6] Group 1: Film-Related Tourism Initiatives - During the National Day and Mid-Autumn Festival holidays, regions like Beijing, Anhui, and Sichuan launched multiple film-themed travel routes, promoting the concept of "visiting locations featured in films" [1] - Huangshan, known for its stunning landscapes and as an inspiration for the film "Avatar," attracted over 30,000 visitors daily during the holiday period [3] - Anhui's Ma'anshan has become a cultural hotspot due to its connection with the animated film "Chang'an San Wan Li" and poet Li Bai, offering themed activities that combine film and tourism [5] Group 2: Technological Integration in Cultural Experiences - The immersive XR experience project "Empire Code - Qin Shi Huang's Tomb" has gained popularity, merging technology and culture to enhance visitor engagement during the holiday [8] - In Hangzhou, the West Lake area has introduced innovative attractions like the "Xizi Magic Box," which combines traditional aesthetics with modern technology, drawing significant tourist interest [10] Group 3: Regional Tourism Growth through Film - The Tang City and Han City film shooting bases in Hubei have seen increased visitor numbers due to their association with over 300 film productions, leading to the creation of an "film check-in map" for tourists [12] - The integration of various filming locations and services in Xiangyang is fostering a comprehensive service system that supports diverse filming needs, enhancing the region's appeal as a tourist destination [12]
从观影到入戏,国庆假期“影视+旅游”热潮持续
Da Zhong Ri Bao· 2025-10-07 00:42
Core Insights - The article highlights the growing trend of integrating film and tourism in Shandong during the National Day holiday, with various innovative projects attracting tourists and revitalizing the local film tourism industry [2][3][6]. Group 1: Film and Tourism Integration - Shandong has seen a surge in "film + tourism" projects, with popular shows like "生万物" and "我们的河山" driving visitor interest and engagement [2][3]. - The "红嫂家乡" tourism area organized a film culture festival, featuring themed activities that attracted thousands of visitors daily [3][7]. - Interactive experiences, such as dressing up as characters from popular shows and participating in themed events, have enhanced visitor engagement [3][4]. Group 2: Visitor Experience and Engagement - The 乐陵影视城 has created immersive experiences that allow visitors to "travel through time," featuring performances and interactive games that reflect different historical periods [4][6]. - The park offers over 100 performances daily, ensuring that visitors have continuous entertainment options throughout their visit [5][6]. - The integration of cultural experiences, immersive performances, and themed dining options has made the film city a popular destination for tourists [6][7]. Group 3: Innovative Programming - The "红嫂家乡" tourism area has developed red-themed performances that combine entertainment with educational elements, attracting large audiences [7]. - New immersive theatrical productions, such as "重走支前路," provide visitors with a deeper understanding of historical events while engaging them in the narrative [7]. - The combination of film, red tourism, and rural tourism has created a unique model that has garnered positive feedback from visitors and boosted local consumption [7].
跟着电影去旅游 国庆档新片为各景区景点留住客流
Yang Guang Wang· 2025-10-05 01:13
Group 1 - The box office for the 2025 National Day holiday has reached 1.174 billion yuan, indicating a strong consumer interest in films during the holiday period [1] - The trend of "traveling with movies" has emerged as a new driver for holiday consumption, with locations featured in films attracting significant tourist traffic [1] - In Quanzhou, popular filming locations have seen a nearly 30% increase in visitors compared to the same period last year, with 129,700 tourists recorded in the first two days of the holiday [1] Group 2 - The film "The Volunteers: Blood and Peace" has led to a 50% increase in daily visitor traffic at the Hongfeng Film and Television Base compared to the same period last year [2] - The base has developed one-day and two-day tour packages that connect multiple filming locations, enhancing the overall tourist experience [2] - Discounts are offered at partner hotels, restaurants, and homestays for visitors who present movie tickets or base entry tickets, promoting local tourism [2]
“东方好莱坞”横店影视城沉浸游火热
Zhong Guo Xin Wen Wang· 2025-10-02 03:56
Core Insights - The article highlights the growing popularity of immersive experiences at Hengdian World Studios, often referred to as the "Oriental Hollywood," which is the largest film and television production base globally [1][3]. Group 1: Immersive Experience - Hengdian World Studios has introduced various immersive experience projects to attract tourists, allowing them to engage in interactive activities with NPCs (non-player characters) [1][3]. - During the recent National Day and Mid-Autumn Festival holiday, the studios featured over 40 resident NPCs who provided emotional engagement and performance for visitors [3][4]. - Tourists are encouraged to participate actively, with many choosing to become NPCs themselves, experiencing the filming process firsthand [3]. Group 2: Technological Integration - The studios are leveraging technology to create digital, networked, and intelligent immersive experiences, such as a large indoor flying cinema that offers a unique flying experience [4]. - The "Hengdian Star Scout Program" and "I Experience Filming in Hengdian" projects allow visitors to participate in short film shoots for free, enhancing their engagement with the film-making process [4].