Core Viewpoint - Horizon Robotics has demonstrated impressive growth with a 67.6% year-on-year revenue increase to 1.567 billion yuan in the first half of the year, alongside a remarkable gross margin of 65.4% [2][4] Financial Performance - The company has two main revenue sources: products and solutions, and software and licensing services, with both categories contributing nearly equally to total revenue [4] - Revenue from products and solutions surged 3.5 times year-on-year to 778 million yuan, with a shipment of 1.98 million units, where mid-to-high-end product solutions accounted for 49.5% of total shipments and contributed over 80% of revenue [4] - Software and licensing services generated 738 million yuan, reflecting a 6.9% year-on-year growth, serving over 30 automotive companies [5] Product Development - The Journey 6E chip has entered mass production, with initial models covering popular brands such as MG, Roewe, and Chery, and nearly 400 new models have been designated, over 100 of which feature mid-to-high-level assisted driving capabilities [6] - Despite expanding business scale leading to increased losses (operating loss of 1.592 billion yuan, net loss of 1.333 billion yuan), R&D investment reached 2.3 billion yuan, a 62% increase year-on-year, focusing on urban intelligent driving and cloud services [6] Strategic Methodologies - The company follows two fundamental strategic methodologies: competing in areas with no competition and avoiding risky ventures [9][10] - The first strategy emphasizes focusing on edge computing applications, such as robotics and smart vehicles, rather than competing directly with dominant players like NVIDIA [9] - The second strategy involves a strong emphasis on cash flow management, ensuring financial stability even during restructuring phases [10] Iterative Development - Horizon Robotics has undergone three iterations in its business strategy, evolving from a broad vision of becoming a leader in edge AI chips to a focused approach on automotive applications [15][17] - The first phase was marked by a lack of clear direction, leading to challenges in identifying practical applications for AI chips [16] - The second phase saw a pivot towards automotive chips, aligning with the industry's rapid growth and recognizing vehicles as the next generation of smart terminals [17] - The third phase shifted focus from basic functionality to emotional value, aiming to create products that resonate with consumers [19] Future Outlook - The company envisions a future where robots assist humans in various tasks, aiming to become a significant player in the robotics era, akin to Microsoft and Intel in their respective domains [21] - Horizon Robotics acknowledges the complexities of the commercial landscape and emphasizes the importance of understanding customer needs as a core principle of business design [23] - The journey over the past decade illustrates that successful companies can navigate through cycles by betting on unexplored territories while adhering to fundamental principles [24]