Core Points - The 2025 Journey Carnival successfully concluded, celebrating the 20th anniversary of the Journey IP with players invited to a grand event in Shanghai [1][3] - Chairman Shi Yuzhu emphasized the importance of respecting players and outlined three key principles for the development team: listen to player feedback, prioritize gameplay over revenue, and enhance the fun factor of the games [3][10] - The event featured various interactive activities, including themed games and a competitive tournament, fostering a strong community atmosphere among players and developers [5][6][12] Company and Industry Insights - The Journey IP has a rich history, with Chairman Shi sharing personal anecdotes that resonate with long-time players, highlighting the emotional connection to the brand [3] - The carnival included a significant announcement of a 300 million yuan welfare package and physical gold rewards for players, reinforcing the company's commitment to player engagement and satisfaction [10] - The event showcased collaborations with various brands, enhancing the overall experience and promoting a vibrant community around the Journey IP [8][10]