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得物求“全”,背水一战
Tai Mei Ti A P P· 2025-07-30 10:31
文 | 市象,作者 | 王铁梅,编辑 | 文昌龙 "在得物,企卖和个卖永远是'这山望着那山高'。谁也不知道平台下一次扶持谁。"得物卖家袁甫在得知 得物针对企业卖家再次调整了扣费比例后,做出了退出平台的决定。 在3月得物决定大幅降低企业卖家费率后,袁甫和很多个人卖家一样,被迫转型为企卖以求生存,短短 两月,政策再度转向,刚投入的成本与信任瞬间贬值。政策不断变动的背后,是得物藏不住的焦虑。 潮流,是得物一直以来引以为傲的标签。作为潮流电商这一领域的代表平台,得物以其独特的交易模式 和对年轻消费者的深刻理解,迅速在同类赛道中脱颖而出。但仅仅几年时间,得物就决定亲手撕掉自己 身上的"潮流"标签,它限制了得物更大的野心——成为有品质的全品类综合平台。 铁了心向"全品类综合平台"跃进的得物,必须吸引更多卖家来扩品类。但招商政策的朝令夕改,让卖家 心怀戚戚。同时,得物苦求不得、被视为"正规军"的品牌方也在持观望态度,想看到得物更大的诚意。 得物独门武器——社区,原本是得物用来招商、维持差异化的"流量密码",同样也面临一些质疑,近期 得物不得不狠心清退、封禁大批账号,整改社区环境,颇有些自我救赎的意味。 得物这条破圈之路不好 ...
迅雷5亿收购虎扑,腾讯音乐29亿美元接盘喜马拉雅
Sou Hu Cai Jing· 2025-06-19 01:34
Core Viewpoint - The recent acquisitions of Hupu by Xunlei for 500 million and Himalaya by Tencent Music for 2.9 billion highlight the decline of classical internet platforms, which, despite having significant user bases, are selling at valuations far below their peak [2][3][10]. Group 1: Company Acquisitions - Hupu was acquired by Xunlei for 500 million, a significant drop from its estimated valuation of 7.7 billion in 2019 when ByteDance purchased a 30% stake [3]. - Himalaya, once valued at approximately 5 billion during its IPO attempt in 2021, was sold to Tencent Music for 2.9 billion, reflecting a substantial decrease in its market value [2][3][10]. - Both companies represent a trend of classical internet platforms struggling to maintain their market positions amid changing consumer preferences and competition from newer platforms [11][12]. Group 2: Industry Trends - The decline of classical internet platforms is attributed to the rise of mobile internet and social media, which have changed content consumption habits and reduced the relevance of traditional content communities [11][12]. - The shift towards short video content has further fragmented user attention, making it difficult for text-based platforms to retain users [11][12]. - Many traditional platforms have attempted to pivot or innovate, but success has been limited, with most facing challenges in monetization and user retention [9][14]. Group 3: Financial Performance - Hupu's financial struggles included two failed IPO attempts due to high accounts receivable and significant revenue fluctuations, indicating poor risk management [9][14]. - Himalaya reported cumulative losses of 3.166 billion from 2018 to 2022, only achieving profitability in 2023, which prompted its decision to sell [10][14]. - Both companies have seen a decline in user engagement and monetization effectiveness, with Himalaya's subscription revenue constituting over 50% of its total revenue but facing a decreasing conversion rate [16][21]. Group 4: Future Outlook - Despite the decline of classical internet platforms, niche content platforms like Xiaohongshu have thrived by adapting their business models and focusing on community engagement [17][19]. - The competition from internet giants with extensive ecosystems poses a significant challenge for smaller platforms, as they struggle to maintain user loyalty and advertising revenue [14][21]. - The future of community-driven content platforms will depend on their ability to balance content quality with monetization strategies, as user interaction remains a critical component of their value proposition [21].
深圳特殊监管区域首季进出口总值突破2400亿元
Sou Hu Cai Jing· 2025-05-07 14:26
Group 1 - In the first quarter of this year, Shenzhen's four special supervision zones (Qianhai Comprehensive Bonded Zone, Pingshan Comprehensive Bonded Zone, Yantian Comprehensive Bonded Zone, and Futian Bonded Zone) reported a foreign trade import and export value of 241.09 billion RMB, a year-on-year increase of 29.4%, accounting for 24.4% of Shenzhen's total foreign trade import and export value [1] - The Qianhai Comprehensive Bonded Zone and Pingshan Comprehensive Bonded Zone experienced significant growth, with year-on-year increases of 50% and 45.6%, respectively [1] Group 2 - Futian Customs has provided "appointment customs clearance" services, which have significantly improved the efficiency of cross-border e-commerce logistics for companies like Taijihengtong, which has seen a substantial increase in bonded imports since 2024 [3] - A new cross-border e-commerce inspection center, the first fully government-funded and fee-exempt public inspection center in Shenzhen, has been established in the Futian Bonded Zone, greatly reducing operational costs for cross-border e-commerce companies [3] Group 3 - Meisha Customs has formed a special team to provide tailored "one-stop" services for the export of Chinese brand automobiles, facilitating faster customs clearance [5] - The first cultural and artistic exhibition in the Qianhai Comprehensive Bonded Zone showcased over ten artworks from overseas, marking a significant step in the zone's cultural and artistic import and export activities [5] - Shenzhen Murata Technology Co., Ltd., located in the Pingshan Comprehensive Bonded Zone, is experiencing increased demand for an integrated logistics chain due to expanded production capacity and global market strategies, with customs providing a policy service package that shortens delivery times by 60% and reduces operational costs by 20% [5] - Shenzhen Customs aims to leverage the resources and development positioning of special supervision zones to deepen reform and innovation, enhancing the level of institutional openness and creating a competitive open economy [5]