Group 1 - The event "Guangdong Goods Going Global" featured the export of 23,000 orchids from Shunde to Southeast Asia, with 6,000 orchids heading to Singapore and 17,000 to Vietnam [3][6][7] - The export ceremony was organized by multiple local entities, including the Southern Rural Newspaper and the Shunde District Agricultural and Rural Bureau [4][5] - This initiative aims to promote local agricultural products and enhance international trade connections [4][5] Group 2 - The "Pet Industry Oscars" event took place in Guangzhou, gathering industry leaders and experts to discuss the development of the pet industry [15][17] - The event included a seminar focused on the health of senior pets, featuring experts from various fields [32][34] - Awards were presented for innovation, brand excellence, service, and academic contributions within the pet industry [36][40][41] Group 3 - The "Common Prosperity Workshop" was inaugurated in Chaozhou, representing a collaborative effort between government, enterprises, and local communities to enhance agricultural prosperity [22][24][25] - This initiative is part of a broader strategy to support rural revitalization and improve the livelihoods of local farmers [22][24] Group 4 - The "Dongpi Sausage New Year Goods Season" event will be held in Qingyuan, promoting local culinary culture and enhancing the shopping experience for residents and tourists [26][28][30] - The event aims to blend traditional and modern elements in a festive atmosphere, contributing to rural revitalization [28][30]

Core Viewpoint - The "Zhongshan Xiangnong" online New Year goods festival live broadcast successfully ranked 4th on Douyin, promoting local agricultural products nationwide [1][20]. Group 1: Event Overview - The live broadcast event was organized by Zhongshan Agricultural Investment Development Co., Ltd. and Zhongshan Network Media Technology Co., Ltd. [2][3]. - The event lasted for 8 hours and featured multiple influencers promoting high-quality local agricultural products, creating a nationwide purchasing frenzy [4][5]. - The live broadcast achieved a total transaction amount exceeding 700,000 yuan, with a peak of 20,000 concurrent viewers [18][20]. Group 2: Product Selection and Quality Control - The event focused on high-quality enterprises and local specialty agricultural products under the "Zhongshan Xiangnong" brand, with products like Defu cured meat and Shiqi pigeon [9][10]. - The company ensured product quality and supply chain management throughout the event, utilizing real-time demonstrations and interactive Q&A sessions to engage consumers [12][13]. Group 3: Marketing Strategy and Impact - The successful ranking on Douyin's fresh produce list was attributed to the company's effective integration of local agricultural resources and the established reputation of the "Zhongshan Xiangnong" brand [21][22]. - The event broke geographical limitations by connecting direct supply from the production area to online sales, paving new pathways for local agricultural products [23]. - This live broadcast represents an important attempt to explore a "brand + media + e-commerce" integrated promotion model [24][25]. Group 4: Future Plans - The company plans to leverage the success of this event to further enhance the "Zhongshan Xiangnong" brand, optimize online sales operations, and expand promotional channels [27][28]. - Future initiatives include incubating local influencer teams to promote high-quality agricultural products beyond the Greater Bay Area to national and global markets [29][30]. - The company aims to use the brand as a bridge and e-commerce as a wing to enhance the city's charm and contribute to high-quality economic development and rural revitalization [31].