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数字技术激活千年文脉,《魔域》携手武夷山开启“游戏+文旅”新范式
Huan Qiu Wang· 2025-10-21 11:01
Core Insights - The collaboration between NetDragon's classic online game IP "Magic Domain" and Wuyi Mountain marks a significant step in integrating gaming with cultural tourism, showcasing a successful model for digital engagement in the tourism sector [1][6] Group 1: Visitor Engagement and Technology Integration - During the National Day Golden Week, Wuyi Mountain received over one million visitors, reflecting a 16.4% year-on-year increase, driven by innovative experiences such as smart guides and robotic patrols [1] - The "Magic Domain" game features a unique character, "御山司茗·忘忧," which embodies the cultural essence of Wuyi Mountain, merging natural and human heritage [1][3] - High-precision material collection and digital reconstruction were employed to create immersive game environments that accurately represent Wuyi Mountain's landscapes [3][5] Group 2: Digital Tourism Strategy - The "Digital Mountain and Sea: New Life in Fujian Tourism" initiative, launched in May, aims to leverage gaming as a medium to activate cultural tourism resources in Fujian [3][5] - The VR project "幻骑武夷·漫游九曲" allows visitors to experience Wuyi Mountain's scenery through virtual reality, enhancing the digital transformation of tourism experiences [5] - The model of "online promotion and offline visitation" is being established, creating a complete loop from virtual engagement to real-world exploration [5] Group 3: Cultural Dissemination through Gaming - The partnership between "Magic Domain" and Wuyi Mountain exemplifies the evolution of gaming from mere entertainment to a vital tool for cultural dissemination and regional promotion [6] - The "Magic Domain" IP has developed a systematic "cultural tourism cooperation matrix," demonstrating the adaptability of gaming IPs to local cultures [6] - As the "Digital China" strategy progresses, the role of gaming as a new digital scene for cultural exchange and tourism is being continuously redefined [6]